In the past 2021, the use of digital collection NFTs has exploded by 110,000%, so that it has become the annual vocabulary of the Collins Dictionary without suspense.
In 2022, the digital collection NFT has become a term you can't escape.
In an age where everyone can express their opinions and share their creations, NFTs are a new species, and each of us is a creator.
Today, the digital collection NFT has become a "fixed routine" for major brands in marketing, and the tea brand "Naixue's Tea", which we are familiar with, has sold the meta-universe IP image NAYUKI NFT digital collection on the Conflux tree diagram blockchain public chain system on its 6th anniversary; the world-renowned catering brand McDonald's, the century-old brand Oreo, and the museum's "net red" Xi'an Museum have also launched their own NFT collections based on conflux tree map.
Why do brands love digital collection NFTs?
On January 11, at the launch ceremony of the digital collection distribution and trading platform "Taopai", the Taopai team gave the answer.
At the beginning of the press conference, Professor Long Fan, president of Shutu Blockchain Research Institute, brought video blessings to Taopai, he said that he hoped that Taopai could truly become a digital collection NFT platform connecting ordinary users with blockchain technology and digital rights confirmation concepts, and wished Taopai a smooth launch and long sales.
(Liu Chang, head of Taopai brand operation)
Liu Chang, head of taopai brand operation, delivered a speech entitled "NFT - The Key to the Metaverse" at the press conference, answering the inseparable relationship between the digital collection NFT and the metacosm.
The digital collection NFT, which is born out of blockchain technology, naturally has the characteristics of being unrepeatable, indivisible, and unique serial number, and it is based on these characteristics that a unique code for people and things is established, which is a new attempt to connect the correspondence between virtual and real worlds. This set of "unique identification" value system, from the technology itself and circulation, storage, security and other aspects, are ready for the upcoming "metaverse" era, NFT will also become the most effective carrier of digital assets in the metaverse.
However, under such a broad prospect, the digital collection NFT is still only for a few players, and the public wants to enter this field, from learning blockchain knowledge, understanding technical terms such as public and private keys, smart contracts, etc., to downloading and using wallets, understanding the digital collection NFT trading platform, these obstacles are enough to deter the vast majority of users and brands, IP holders and artists.
How do I attract more players? How to bridge the gap between the real world and the metacosm? Only by solving these problems can we truly succeed in going out of the circle.
Taopai, a platform focused on the issuance and trading of digital collection NFTs, is working to address these issues.
Users can purchase digital collection NFTs issued by well-known IP such as film and television, animation, and games through familiar payment forms such as WeChat Pay, Alipay, and Bank Card, and purchase digital collection NFTs issued by settled artists, brands, or well-known IPs such as film and television, animation, and games.
Whether it is traditional art, film and television, music, the Internet or blockchain, any team that is willing to distribute digital collections can access the Taopai platform, list and sell digital collection NFTs, or dock to develop applications that support fiat trading digital collection NFTs.
Previously, Taopai conducted a one-month public test operation of the platform. During the trial operation, a total of 72 IP and brands sold more than 80,000 digital collections on the Taopai platform.
(Jiao Yuqing, head of Taopai Commerce)
Jiao Yuqing, the commercial director of Taopai, introduced the representative cases and cooperation models of Taopai at the event site, and showed a variety of cases of the combination of digital collection NFTs and brands or IP for the on-site partners at this stage.
The emergence of digital collection NFTs has allowed more people to experience the fun of collecting. In foreign countries, application scenarios for combining digital collection NFTs with existing assets have sprung up. However, most of the overseas NFT platforms rely on the Ethereum network, and rely on Ethereum for settlement when transferring or trading, which makes the localization of NFT applications encounter great uncertainty and development bottlenecks in terms of supervision.
Taopai chose a different development route.
In terms of underlying technology, Taopai is based on the high-performance Conflux tree diagram blockchain public chain system independently developed by the Chinese team, which has obvious advantages over other public chains in terms of transaction throughput (TPS) and confirmation time, and is at the forefront of compliance and regulatory compliance.
(Dr. Wu Ming, Chief Technology Officer of Treemap Blockchain Research Institute)
At the scene, Dr. Wu Ming, Chief Technology Officer of Shutu Blockchain Research Institute, delivered a speech entitled "Conflux Tree Diagram: Building a Cornerstone of Trust", introducing the technical and ecological advantages of the Conflux Blockchain Public Chain System, the cornerstone of the Web3.0 era, the third generation of high-performance public chain, and the only public chain underlying infrastructure in China that is completely independently developed and innovated independently.
(Jiang Wei, head of Taopai)
On the solution, Jiang Wei, the person in charge of Taopai, introduced the core technology of taopai platform: the self-developed Fiat-to-NFT solution, which includes cryptography technologies such as MPC and threshold signature, shields the difficult technical details of the blockchain, makes signatures, authorizations, transfers and other operations transparent to the application layer, can provide customized multi-party hosting services for enterprise users and well-known IP, and uses technical means such as threshold signature technology and high-performance signature operations to ensure the security of user assets.
In terms of user management, Tao party implements a "real-name system" management for users.
"Grasp the red line of compliance and explore it in an appropriate and orderly manner". Taopai will provide brands, IP holders and individual artists with technical consulting and service solutions related to digital collection NFTs and meta-universe applications for brands, IP holders and individual artists who are trying to lay out the digital future, and will discuss with all brands how to use digital collection NFTs to empower traditional industries under compliance conditions and jointly develop more and more interesting application scenarios.
The birth of a new concept, a new species, may trigger a brief confusion of understanding. With the deepening of exploration, the digital collection NFT, the "top stream" of 2021, is bound to derive a more practical branch product in the new year.
In 2022, welcome to Taopai and own your first digital collection.
With the underlying infrastructure of the Conflux tree diagram blockchain public chain system, in the digital world that leads to pi π with unlimited imagination, come together and move towards the future.