When it comes to the LPL League, I believe that all the friends are no strangers, as the world's largest LOL event live broadcaster, whether it is the recent S Race EDG headwinds to win the championship, or the 4-year triple crown record has made the LPL earn enough face and become a veritable "world's first division"!
With the popularity of the LPL office, the exclusive copyright of the LPL has received the attention of many investors, after all, as a big cake, who can win the LPL copyright is equivalent to getting huge traffic and favor of the capital, and just when everyone is concerned about who can get the LPL copyright this time, a surprising news has come, Huya Hao threw 2 billion yuan to win the LPL 5 years of copyright!
For the broadcast rights of e-sports events, 2 billion is definitely not a small amount, to know that the LCK broadcast rights in the previous few years are not more than 10 million levels, although the Huya platform continues to rise the stock price is also rising, but 5 years of 2 billion yuan of copyright fees for Huya is not a small amount, many people question 2 billion to buy 5 years of LP L exclusive broadcast rights, is not a bit of a big gamble? In case of loss, is it like a national treasure that goes out of business? But Suo Chang can say that it is definitely not expensive for Huya!
First of all, understand, although 2 billion is very expensive, but to know that this is 5 years 2 billion, in fact, it is about 450 million in 1 year, for a tiger tooth is completely capable of eating, and LPL as a top e-sports event those players on the variety of sponsors are not empty sponsorship is real investment money. The exclusive broadcast rights + video production rights of top events are almost equivalent to huge traffic, and almost with traffic, tiger teeth will not lose money.
And everyone should know that although it is called the exclusive broadcast right, it can be distributed after getting it. Just like last year, the broadcast rights of the B station S race can also recover some costs, and the copyright distributed by the B station last year recovered a lot of costs. I believe that Huya will also operate in this way, more importantly, Huya can use the copyright to hit opponents, do not give broadcast rights or delay live broadcasting for a few minutes like a certain beauty, I believe that some platforms will also be very uncomfortable, and will also affect the traffic of the anchor, because many players are just to watch the LPL anchor commentary game, if not given, I believe many anchors will choose to run away.
This time after winning the exclusive broadcast rights of the LPL, plus the broadcast rights of LCK, LCS and LEC, Huya has gathered the broadcast rights of the 4 major leagues, which is almost cool for the audience, and there is no need to jump around watching certain events. And Huya's own commentary and LOL anchors can pick up this east wind, enjoy a wave of traffic blessings, cultivate more two-way commentaries and anchors, and get more traffic blessings.
Suo Chang believes that the purchase of this wave of exclusive broadcast rights is not only not expensive, but also quite profitable. Not only for their own home to attract a large amount of traffic, but also to expand their own development under the blessing of traffic, of course, Huya this wave is comfortable, some platforms are estimated to be uncomfortable.