Nandu News Reporter Jiang Zhen Correspondent Sui Business Announcement On January 10, the 2022 National Online New Year Goods Festival Guangzhou Special Session was officially launched. The online New Year Festival Guangzhou special session is the first large-scale online consumption promotion activity jointly participated in by the whole city and all scenarios in 2022 in accordance with the unified deployment of the Ministry of Commerce. With the theme of "Guangdong Goods with the World, Guangdong with the World", the event selected high-quality products of major brands, showed the charm of Guangfu characteristic New Year goods and Guangzhou industrial quality to consumers across the country, activated the Spring Festival consumer market, and helped cultivate and build an international consumption center city. On the same day, the Guangzhou Time-honored Digital Museum was also officially launched.
On January 10, the 2022 National Online New Year Goods Festival Guangzhou Special Session was officially launched. Courtesy of the correspondent
The long-established Digital Museum opens up an immersive interactive experience of national tide
At the launching ceremony, the "Guangzhou Time-honored Digital Museum" was officially launched and released to the outside world, which is the first interactive, immersive and experiential "Old-fashioned Line Museum" created by Guangzhou Guangfutong Information Technology Co., Ltd. with digital technology, bringing together the first batch of 28 Guangzhou time-honored enterprises in the brand history and culture, product technology services, classic inheritance stories and other aspects of text, pictures, videos and other digital materials, through brand management, brand display, brand interaction three functions, so that the old-fashioned cultural resources "live "Get up, "move" up, "play" up.
In order to help Guangzhou's time-honored brands break through in the field of e-commerce, Vipshop signed a cooperation agreement with Guangzhou Guangfutong Information Technology Co., Ltd., the two sides will combine their own resources and advantages to jointly build the Guangzhou Specialty Pavilion, the Specialty Pavilion aims to carry forward the national independent brand, promote the protection, inheritance, innovation and revitalization of the old brand and intangible cultural heritage, through the brand display and online sales double cycle, double promotion model, for the protection, inheritance, innovation and revitalization of Guangzhou time-honored brand to provide more solid platform support, so that the old brand is rejuvenated.
Guangzhou's time-honored digital museum was officially launched. Courtesy of the correspondent
Multi-party linkage to create a city-wide New Year goods festival
The online New Year Festival Guangzhou special session and a number of e-commerce platforms to create activities such as "buying New Year goods", "catching up with the big market" and "cloud restaurant" online to meet the needs of the public for consumption upgrades to the greatest extent and enrich the supply of the festival market. While ensuring the adequate supply of rice, noodles, oil, meat, eggs, milk, fruits, vegetables and other important commodities for people's livelihood and epidemic prevention materials, increase the supply of green, intelligent and personalized goods and services.
Each platform has introduced preferential measures such as new product launch, old for new, full reduction, second kill, direct drop, lottery and so on in combination with the actual situation.
In order to help rural revitalization, Guangzhou Special Zone adopts the method of combining online and offline, multi-local and multi-enterprise linkage, linkage with Guizhou Anshun, Bijie and other counterpart assistance and cooperation areas, and adopts offline exhibition and live streaming with goods to promote the high-quality agricultural products of Guangzhou local and cooperative assistance areas to go out of the mountains and into the city. During the New Year Festival, Guangzhou Digital Trade Platform Guangdong Trade Bank joined hands with Guangdong Province to promote the online sale of hundreds of Tibetan plateau specialties and agricultural products in Meizhou, Qingyuan and other places, enriching the "big market" of residents' New Year goods.
As a beautiful carrier, "Flower" represents the poetic and positive attitude of Guangzhou people. The Municipal Flower Market Office will work with relevant departments to smooth the supply and demand docking channels for New Year's Eve flowers, carry out the "Flower Market on the Cloud", facilitate the masses to enjoy and buy flowers online, minimize the impact of the epidemic on flower farmers, and create a festive atmosphere of "Guangzhou New Year, Flower City to see flowers".
On January 10, the 2022 National Online New Year Goods Festival Guangzhou Special Session was officially launched. Courtesy of the correspondent
15 local brands in Guangzhou were selected for the 2021 Tmall Potential New Brand List
At the launching ceremony, the Tmall platform released the "Tmall New Brand Guangzhou List", which is the first time that Tmall has jointly released a new brand support system for the government platform, with a total of 15 Guangzhou brands on the list of 2021 Tmall Potential New Brands (a total of 145 brands in the country), mainly from the food/clothing/beauty skin care/home improvement/maternal and infant and other industries, and the trend track includes new Chinese tea, new baby and child meals, comfortable aesthetic clothing, intelligent atmosphere lighting, etc.
The person in charge of Alibaba's South China Operation Center said that Guangzhou's new consumer brands stand out, thanks to the good innovation environment created by the government, the help of platform tools and the efforts of merchants themselves, Tmall, as a platform for the D2C strategy of service enterprises, will continue to cooperate with the Guangzhou Municipal Bureau of Commerce to provide various resources and support for merchants, jointly incubate new local brands in Guangzhou, and help Guangzhou become a fertile soil for the growth of new national brands.
It is reported that in 2021, the Guangzhou Municipal Bureau of Commerce will link up with Tmall and other e-commerce platforms and related enterprises and industry business associations to carry out various e-commerce exhibitions and forums, focus on Guangzhou's advantageous industries, hold large-scale consumption promotion activities such as the 2021 National Online New Year Festival Guangzhou Special Session, the Third Shuangpin Online Shopping Festival Guangzhou Special Session, the Second Guangzhou Live E-commerce Festival, etc., formulate the evaluation conditions for the "Ten Million Project" of live e-commerce and organize the first criticism, collect live e-commerce cases, and release Guangzhou live e-commerce promotional films. Integrate the resources of the whole industry chain of e-commerce to promote high-quality cantonese goods and tell a good brand story.