Talk for a while before going to bed, there is a world in your dreams. Hello listeners!
Pay money and take numbers in the old-school bathhouse, find a good seat for a while, and enjoy massage, catering, chess and card leisure services in the new-style hot spring bathing... There are always endless stories about bathing. Today, let's talk about this hot water.
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Since the beginning of winter, the bathing industry has entered the peak season. When the cold northwest wind hits, relaxing in the steaming hot spring is a pleasant treat. If you are unwell, you can massage and cupping, and the "attack" of the hungry worms can be eaten here. In addition, from ear picking and pedicure to cinema and tea ceremony, bathing consumption shows more diverse forms. Many people said: brewing and rubbing has become a just need of life.
Bathing has a strong regional cultural color. Needless to mention, the three northeastern provinces can be said to be exporting culture to the outside world in the matter of "scrubbing". Beijing and Tianjin in Guannei have also always had a fondness for bathing, not to mention the cross-talk ridicule of "the 'tang putty' who wants to soak the head and water", saying that in the first few years, the closure of an old-school bath has caused many cultural scholars to sigh.
At the same time, scrubbing has always been one of the focal points of the difference between the north and the south. Although bathing is "extinct" in the south, the love of bathing is the patent of the north. Before the boom of shipping, Yangzhou, which relied on the rich side of caoyun, made slow life a solid part of the city's culture, and a pedicure knife was the gold standard of the industry. In the great southwest, the one-stop bathing massage and ear picking of hot pot and mahjong have made the image of Chengdu "Bashi" deeply rooted in the hearts of the people. It can be seen that although bathing is an indispensable daily necessity, it derives different forms due to regional differences and nourishes unique life fireworks.
The wide distribution in space is inseparable from the long history of time. The verse "Spring cold bath Huaqing pool, hot spring water slippery washing gelatin" is enough to prove that bathing in the Tang Dynasty has become the favorite of the royal nobility. The "noodle soup" and "foot soup" in the Water Margin and the "clean bathhouse" in the Qingming Shanghe map may all hint to us that the bathhouse has become a part of the life of the citizens in the economically prosperous Song Dynasty. In this sense, public baths, like tea houses and cafes, are the inevitable result of urbanization, and also provide spaces for public discussion and social leisure in addition to carrying the basic function of cleaning the body.
Today, despite the growing popularity of household showers, the bathing industry has not been left out in the cold. On the contrary, the data shows that after years of rapid development, China has more than 280,000 related enterprises with business scope including "bathing, sweating, and sauna", and the development of the industry is accompanied by consumption upgrades. As someone portrayed as a picture of bath consumption, "in the 90s, in order to have a place to bathe; in the 00s, in order to have a place to socialize; in the 10s, in order to have a place to relax." Bathing for hours at a time has become a pure way of relaxing. From restaurants full of self-service fruits, recreation rooms equipped with various chess and cards, to hot spring soup pools with various health functions, bathing has become a new choice for offline gatherings in the Internet era.
Having experienced the misunderstanding of competing for luxury, today's bath industry is developing towards personalization and quality. However, with the influx of capital, many new stores have fallen into the trap of copying "internet celebrities". If you think about it, compared with catering and KTV, which also provide leisure needs, there seem to be not many bath brands that cross regions, strong IP, and heavy concepts. In this sense, it is the warmth of the city that is closer to the essence of the bath, but it is based on the local traditional style that can always produce different tricks. It is advisable to create a new "tradition" by recycling memories, so that the bathing can return to the local customs and customs, and let the small pool on one side produce more cultural flavors.
In the movie "Bathing", the old men who like to be scruffy are fighting in the bathhouse, and the middle-aged people who are afraid of their wives find a tranquility in the bathhouse, and the big pool witnesses the life of old Beijing. Perhaps the ancient "bathhouse" has gradually disappeared, but the bathing industry may be one of the most difficult industries to be hit by the network and replaced by artificial intelligence. After all, no matter how wonderful the "meta-universe" is, how brilliant the cyberspace is, the steaming hot springs and the red back can always make people so fascinated in winter.
This is exactly:
The ice muscle jade bone is clear and sweatless, and the water temple wind is full of dark incense.
Since ancient times, it is difficult to wrap the skin in water, and the tea brewing pool is often happy.
Good night, everyone!
(Text | Yang Yichu)
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"Talk to the World about the Heart – Talk a Little Before Bedtime"
丨Introduction丨
Following "Talking with the Times about the Heart", the "Talk before Going to Bed" column of the People's Daily Commentary Department then pushed forward the series of readings "Talking to the Heart with the World". This book systematically sorts out the news hotspots of great significance in the past two years, divided into 10 parts: city, life, art and literature, campus, new knowledge, science and technology, psychology, food and drink, light and shadow, and fashion, giving readers a window to touch time and observe the world.
The richness of this world is far beyond our imagination. This book only contains Yoshimitsu Kataba in our grand era. But these cultural phenomena, social customs, and ideological concepts, like wind and water on the earth, unconsciously portray our times in a subtle way. We try to see where the water is going, hear the sound of the wind, to discover, accept, and push for change. We hope that the accumulation of moments will not flow, and the gifts of time will not be consumed, but will condense the power of submerging on the riverbed of time. We hope that we can observe and think together with readers, discover a broader era, and grow in the sun with society.
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