The 2021 YOUNG STAR Huapu Youth Award recently completed the final review work, 86 teams from 42 colleges and universities across the country submitted a total of 136 entries, and after the online judgment and fierce discussion of the final judging judges, the winners of each proposition were finally determined. In 2020, under the influence of the epidemic, the YOUNG STARS Huapu Youth Award was suspended for one year. The 2021 YOUNG STAR Huapu Youth Awards are back in the absence of a subsidence. In order to meet the requirements of epidemic prevention and break through geographical restrictions, we use online publicity and final selection throughout the process. Inspired by the creativity of young people, we are still supported by the propositions of many outstanding brands and cultural units:
Proposition one
Meisu Space Cream Event Marketing Communication Program
Proposition two
Plant Wisdom Marketing Promotion Program - How to Promote Sensitive Skin Care Brand for College Students
Proposition three
Gansu Provincial Museum IP cultural theme creativity
In addition, based on the organizer China Advertising Magazine's continuous attention to "sustainable development", we also realize that this rich topic has received unprecedented attention, and it is increasingly integrated into our economic life, so we have a fourth proposition:
Proposition four
A unique proposition and promotion plan for sustainable development
Looking back at the four propositions of the 2021 YOUNG STARS Huapu Youth Award, it covers commercial products, cultural IP and social responsibility, has a high degree of inclusiveness, and also has a great space for creative ideas. The active participation of teachers and students from more than 40 professional colleges and universities across the country gave great affirmation to the proposition.
It is worth mentioning that the works submitted by these participating teams generally show a high degree of completion, they have both unique life insights and strange brain holes of the young people in school, as well as pragmatic landing plans and sophisticated presentation techniques, which are beyond the existing cognition of many judges. We have also been able to gain insight into the remarkable results of today's industry-university linkage, which is inseparable from the unremitting efforts of many teachers and industry experts who promote industry exchanges.
According to the previous competition format, the YOUNG STARS Huapu Youth Awards will sort all works according to the total score, and the corresponding works will be divided into grade awards and finalists in order. In order to encourage more outstanding works contributed by organizations and participating teams, this year's YOUNG STARS Huapu Youth Awards specially set up corresponding gold, silver and bronze grade awards and crystal awards (finalist awards) under each proposition.
After seven days and nights of judging from the final jury composed of proposition brands and industry experts, 15 works won the gold, silver and bronze awards under each proposition, and 5 works won the Crystal Award (Finalist Award), and the final list of winners is as follows:
Entering 2022, the YOUNG STARS Huapu Youth Award has also entered a new round of event planning.
As one of the few youth creative competitions in China featuring international interaction, we will also face the challenges of the global epidemic. How to truly open up the international vision and bring global inspiration under the background of space barriers will be our next key research topic. We firmly believe that the works of China's creative youth will eventually cross the mountains and seas and spread across the world, because we see that a new universe has slowly unfolded.
China's creative youth, this universe will eventually be yours!
Text | Yin Geng, Xu Jialin
Content moderation | Lin Ying, Zhong Yi
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