"Watch live broadcasts, listen to culture, appreciate intangible cultural heritage, and bring New Year goods", the online activity of "Inner Mongolia Intangible Cultural Heritage Festival" sponsored by the Cultural and Tourism Department of the Autonomous Region, has been carried out in Inner Mongolia since January 10.
It is reported that the event took "a family of the Chinese nation and a family that celebrates the New Year with non-genetic inheritance" as the theme, and adopted the method of cultural publicity + product promotion to display and sell representative Inner Mongolia intangible cultural heritage goods related to the Spring Festival. The purpose is to disseminate and carry forward the excellent traditional culture of Inner Mongolia, build a promotion and sales platform for inheritors, enrich the festival life of the broad masses of the people, and let the Inner Mongolia Intangible Cultural Heritage brand enter thousands of households.
The main venue of this event is located in the Inner Mongolia Exhibition Hall, and each league city has set up sub-venues. The main venue activities are rich and colorful, and the organizers have selected nearly 200 kinds of products from more than 50 intangible cultural heritage projects throughout the district, promoted live through the media, and used the e-commerce platform for live sales. At the same time, the Women's Federation of the Autonomous Region and the Disabled Persons' Federation of the Autonomous Region will jointly promote the products of women and disabled people in grass-roots handicrafts. January 10th is the Lapa Festival, the activity to carry out the "share a bowl of porridge and share a family" online social education activities. From January 14th to January 25th, 11 intangible cultural heritage projects were screened and the online activity of "Traditional Handicraft Classroom" was held.
Reporter: Feng Xueyu
Editor: Hu Hao
Proofreader: Ning Jiahuan
Disclaimer: Inner Mongolia Daily's original manuscript of Rong Media
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