Golden Branches and Jade Leaves - Yiling District Deng Village Tea Fushan Township Documentary

Through industrial reengineering and incubation, Deng Village enables the composite utilization of land, tea gardens and productive buildings. Three Gorges Daily all-media reporter Huang Shanguo correspondent Zhang Guorong photographed

Three Gorges Daily all-media reporter Huang Shanguo correspondent Yuan Ping

Qingshan, Baiyun, Three Gorges Tea Valley. Clear water, blue sky, the most beautiful tea town. These "key words" related to Deng Cun have been newly annotated.

Looking at the tea town, today's Deng Village, based on the ecological tea mountain, thick planting development advantages, polishing the green brand, and strive to build Deng Village into "Yiling Green Economy Rich People Strong Township Demonstration Zone, Yichang Suburban Tea Tourism Integration wellness Area, Three Gorges Tea Valley Core Ecological Landscape Area, Hubei Tea Industry Upgrading and Efficiency Pilot Zone", becoming the most beautiful tea town in China.

Nowadays, the most beautiful tea town in China where tea tourism is integrated is rising, and a tea tourism town with green ecology as the background is blooming passionately.

In the middle of winter, the reporter walked into Deng Village, the aroma of tea and fragrance intertwined, the green sea and the blue sky reflected each other, everywhere he went, it was a harmonious landscape picture outlined by green ecology.

80,000 acres of tea garden "green" mountain township

The sky continued to clear.

Liu Yonghong and his wife Tang Shifen took advantage of the rare sunny weather to get up early and step up the coating of the newly transplanted tea seedlings.

At this time in previous years, after picking the last autumn tea, Liu Yonghong and his wife would come to the citrus waxing factory a hundred kilometers away to work. This year, I unexpectedly didn't go out.

"Now that tea is becoming more and more valuable, we must take advantage of the sunny weather to develop this barren mountain into a tea garden." Liu Yonghong said that in the spring, summer and autumn of this year, his family's income from tea picking was more than 40,000 yuan, which was more than in previous years.

Liu Yonghong's village is called Baishuitou Village, which is a more remote tea-producing village in Dengcun Township.

Chen Fucai, secretary of the village party branch, told reporters that tea is the leading industry in the village, and there are 1257 tea farmers in the village, and 70% of the villagers' income comes from tea.

Spring tea aroma, summer tea astringent, autumn tea is delicious and no one picks. Previously, due to the poor tea that hurt farmers, it was more common for villagers to abandon tea during the autumn tea picking season every year.

"This year's tea is valuable, although it has encountered the epidemic, but the price of tea is generally higher than last year." Chen Fucai said.

Nowadays, with the improvement of the quality and market popularity of Deng Cun tea, the price of tea has risen, and the enthusiasm of villagers to rejuvenate tea has increased significantly.

Dengcun is located in the golden coordinates of tea growth at 30 degrees north latitude, coupled with the high altitude, fertile soil, clouds and mist in all seasons, and the unique climatic effect of the Three Gorges Reservoir Area, which makes it have a unique tea growing environment.

As early as 1952, Deng Cun established a number of tea farms led by the provincial Deng Cun state-owned tea farm, and the black tea produced was exported, and "Yihong Kung Fu Tea" won back the "Gold Medal of the China Agricultural Exposition".

With the highlighting of the gap between the income from growing grain and tea in dengcun, the area of tea gardens and tea production in Dengcun has gradually expanded. The enthusiasm of tea farmers to grow tea and revitalize tea has risen, and the phenomenon of abandoning tea workers has gradually disappeared.

Shuai Yongzhou, secretary of the Dengcun Township Party Committee, told reporters that the reason why Deng Cun did not "Secretary Zhang came to plant melons and Secretary Li came to plant flowers" and did not lose his way in the adjustment of the industrial structure is because successive party committees and governments have kept a sober mind, targeted an industry, and firmly established that the tea industry is the way out for Deng Cun. But wherever there is soil, plant tea in every inch of soil.

Today, Dengcun Township covers an area of 80,000 mu of tea, becoming the "first township of tea in China".

98 tea enterprises "live" tea villages

On the day of the winter solstice, the maintenance of xiao's tea industry group's intelligent factory equipment in Wangjiaya, Dengcun Has entered the end.

The world's first unmanned tea processing factory, which was put into operation last year, has made great contributions to The Shaw Group this year: during the epidemic this year, as the first tea enterprise in the city to put into production, it has won an opportunity for Xiao's to seize the market. At the same time, because of its existence, the 30,000 tea farmers in Deng Village are free from being affected by the epidemic.

Xiao's Tea Group is a representative of 98 tea enterprises in Deng Cun, which not only activate the tea industry in Deng Cun, but also bring stable income to 30,000 tea farmers.

How to transform the advantages of planting scale into market advantages is a topic that Deng Cun has been exploring.

Deng Cun strives to cultivate local brands and work together to create "Made in Deng Cun".

It has successively cultivated local tea enterprises such as Xiao's, Dengcun Green Tea, Three Gorges Tea City, and Hongxian Tea, and through continuous expansion, has formed three national and provincial key leading enterprises of Xiao's Tea Industry Group, Three Gorges International Tourism Tea City Group and Dengcun Green Tea Group.

As a large tea market, the Three Gorges Tea City has attracted tea merchants from all over the country to purchase tea here.

Xiao's Tea Industry Group and Deng Cun Green Tea Group are responsible for brand building, improving the value-added ability of famous tea and Mingqian tea, and the three engines are the power of Deng Cun tea.

While cultivating leading enterprises, Deng Cun persisted in the cultivation of local tea brands, took the lead in registering the Deng Cun Green Tea National Geographical Protection Mark, and ate a brand reassurance pill for the Yiling tea industry.

Nowadays, Deng Cun has 3 well-known Chinese trademarks of "Xiao Jingjian", "Jin Xiang Pin Xue" and "Xia Zhou Bifeng", "Deng Cun Green Tea" has won the famous trademark in China, and Deng Cun has won the "Hometown of Chinese Famous Tea".

There are 98 tea production enterprises and 65 tea professional cooperatives in the township. It has formed a tea industry processing and sales system with large tea enterprises as the leader, medium-sized tea enterprises as the backbone, and small processing plants as the context.

Tea Brigade integrates with Fucun Township

At the end of December, the tea town of Deng Village was chilling.

However, the reception center of the Three Gorges Tea Brigade Town, located in the former State-run Tea Farm in Deng Village, is still full of tourists.

"After the eleventh, we launched the winter camellia viewing and the roasted whole sheep in the tea village for the off-season, and the tourists who came to Deng Village were endless." Xiang Qinghua, deputy general manager of Hubei Yunhua Rural Cultural Tourism Development Company, told reporters that since the first opening of the Three Gorges Tea Tourism Town on August 9 this year, it has been almost full every day, and it is difficult to find a room.

It is reported that the "Three Gorges Tea Tourism Town" is jointly invested and developed by the E-Tourism Investment Group, the Yiling District Government and the Xiao's Tea Industry Group, with the organic tea resources and original ecological rural life of Dengcun Township as the core, through the reengineering and incubation of the industry, implanting "experiential scene consumption + rural deep residence", forming a permeable industrial development pattern, planning and building alpine homestay resorts, tea tourism pastoral complexes, Linhai summer vacations and other functional areas, so that land, tea gardens, productive buildings to achieve compound utilization, revitalize resources.

At present, 18 wooden houses and resort hotels, starry sky pools, tea restaurants, tea garden trails and other supporting facilities have been officially put into operation. Youth hostels, courtyard hotels and other fulcrum projects have entered the exterior wall renovation and interior decoration.

Wandering through Deng Village, the reporter found that the construction and operation of the project has driven the development of the surrounding tertiary industry, and homestays along the line have sprung up, and many tea farmers have achieved migrant employment at the doorstep of their homes.

Luo Jun, chairman of the Dengcun Township People's Congress, told reporters that there are 16 villages in Dengcun, each with its own geographical characteristics, the shape of the mountain is different, the altitude is different, and the tea garden landscape has its own advantages. At present, the whole township is a scenic spot, 16 villages are all professional tea planting villages, villages are scenic spots, households are landscape patterns.

Exploring the integration path of Deng Cun tea tourism, the reporter found that Deng Cun is actively implementing the half-mu tea garden plan, realizing the transformation of tea garden tourism to sojourn vacation, and building a Deng Cun tea mountain scenic spot based on tea valleys, tea ridges, and tea peaks. The new format of farm-style, landscape-style and experiential tea tourism is showing a trend of fire in Deng Village.

Using the background of "Three Gorges Tea Valley", around the "Three Gorges Tea Tourism Town", linking with The Dalaoling National Forest Park, effectively creating tourism supply, and focusing on creating a first-class tea culture tourism leisure destination, a three-industry integration pilot area and a beautiful rural demonstration site in Deng Village.