Luo Weidong, president of Zhejiang University University, delivered a speech. Fan Ye in front of the photo
Hangzhou, January 7 (Xinhua) -- On January 6, the "2021 China Video Program Annual Applause and BooIng Release and Forum" (hereinafter referred to as "Palm Boo") was held simultaneously at Zhejiang Metropolitan University College and Peking University Television Research Center. This year's "Palm Boo" selected a total of five "annual applause", one "annual boo" and one "annual special attention".
On the same day, through the "online + offline" live broadcast connection, experts, scholars, researchers and the main creative team of the program commented on the relevant works one by one, analyzed and shared and interacted.
Yu Hong, director of the Television Research Center of Peking University, made a speech. Fan Ye in front of the photo
In this year's "Palm And Boo" activities, there are news programs "Report on the Seizure of Power by the Afghan Taliban", cultural variety shows "2021 China Festival Series", TV series "The Age of Awakening", documentary "How We Fight Depression", short video programs "Luo Xiangpufa Series Short Videos", etc. won "annual applause"; "annual booing" pointed to the chaos of "traffic realization"; and "annual special attention" focused on the breakthrough of video programs in external communication.
It is reported that the "Palm Boo" activity is a platform for the Television Research Center of Peking University to express its independent academic position, unique social discovery, unique professional comments, and send out scholars' value choices, professional judgments and academic views with a sense of social responsibility and the spiritual temperament of Peking University in the form of applause and boos.
The main venue of Zhejiang Metropolitan University. Fan Ye in front of the photo
Since 2011, the Television Research Center of Peking University has held 10 sessions of the "Palm And Boo" forum to adhere to and take responsibility for the reform of Chinese media, leaving a chronicle of the development of Chinese video programs from the perspective of scholars.
At the scene, Yu Hong, director of the Television Research Center of Peking University, professor and doctoral supervisor of the School of Journalism and Communication of Peking University, reviewed the process of "palm and boo".
Yu Hong said that 2021 is the eleventh year of "Palm Shhh", and it has begun a new exploration - from Boyata tower to The Shore of Xizi Lake, "Palm Shhh" for the first time adopted the method of university linkage, cooperated with the Institute of Civilization and Communication of Zhejiang Metropolitan University College, the College of Media and Humanities of Zhejiang Metropolitan University, and formed a north-south interactive dialogue in the form of Hangzhou-Beijing and "online + offline" live connection at the beginning of the Beijing-Hangzhou Grand Canal, and pioneered the live broadcast form of overseas international linkage, bringing together more scholars' wisdom. The spark of colliding with more views makes "palm and boo" more contemporary and upgraded, and triggers broader thinking in the media academic community.
For this cooperation, Luo Weidong, president of Zhejiang University University, said that telling Chinese stories and disseminating Chinese culture is the responsibility of the media, and it is also the mission and responsibility of a university.
The venue of the Television Research Center of Peking University. Photo by Lv Fan
In Luo Weidong's view, this activity expressed an objective attitude towards social communication in the multi-screen era between one slap and one boo, demonstrated the social mission and responsibility belonging to contemporary media, and contributed a feast of thinking that integrates academic concepts and practical judgments.
He said that as a university highly integrated with urban development, Zhejiang University University College hopes to make positive contributions to the cultivation of communication talents together with the industry. (End)