At the forefront of global automotive revolution, the era of Dongfeng Peugeot user co-creation has officially arrived.
On January 7, Beijing time, the Dongfeng Peugeot SUV family - the new 4008 Chuangxiang Edition was officially launched. As the first user-created model of the Peugeot brand, the new model is based on the co-creation of a large number of users, and the official direct price is 167,700 yuan. Through the official mini program "Dongfeng Peugeot Lion King Alliance" online, 4S stores pick up cars offline, eliminating the traditional bargaining model, making prices more transparent and easier to buy cars.
In addition to highly competitive products, Dongfeng Peugeot also prepared 5 new year car purchase "new enjoyment methods" for users: the first re-test drive new enjoyment method, users log on to the "Lion King Alliance" Mini Program to make an appointment for test drive, and enjoy the New Year champion Lucky Bag when they arrive at the store; the second heavy car purchase new method: enjoy 3 periods of 0 monthly payment, 0 down payment or 24 periods of 0 interest and other flexible car purchase programs; the third point new method, invite friends to complete the test drive, friends get the lucky bag; the owner has multiple points gifts, up to 49,999 points to flip non-stop The fourth new car replacement method: for replacement users, provide old car replacement value-added of 5,000 yuan, old friends to increase the purchase subsidy of 3,000 yuan; the fifth worry-free new enjoyment method, provide 5 years / 150,000 kilometers of vehicle warranty, 1 year 85%, 2 years 75%, 3 years 65% value preservation repurchase.
As a global hit of the Peugeot brand, the new 4008 and its overseas versions have been recognized by the local market, selling more than one million units and winning 76 awards, including the prestigious European Award. At a time when the global automotive industry pattern is reshaped and a new era is opened, as a high-quality brand in the process of progress, Dongfeng Peugeot conforms to the trend of rejuvenation, practices the service concept of "customer-centric", and builds a user-created ecosystem in the whole value chain. The new 4008 Chuangxiang Edition fully absorbed user feedback in body color matching, functional configuration and power configuration, representing Dongfeng Peugeot's comprehensive entry into the era of user-defined products, once again confirming Peugeot's confidence in the Chinese market and setting a new standard for Peugeot's excellent customer experience.
Freely define your colors and unlock fashion trends
Define colors independently to break through imagination. In Peugeot's concept of user co-creation, the vitality of color comes from the object it serves. The new 4008 Creative Edition returns the right to define the body color to the user, adds a popular iceberg blue color in the fashion industry, expresses the youthful attitude of young people, and cooperates with the European version of the same lion roar-style front face, star-moving dot matrix frameless grille, fang-type LED daytime running lights, and the Lion King aura is fully opened in an instant. The impactful lion's claw taillights show off the beauty of the wild while also showing an exclusive trend attitude.
Sport cockpits for the driver should be gifted with passion. The new red dynamic cockpit provides full travel energy at all times. The new 4008 Travel Edition features red leather seats with diamond-shaped sporty stitching, inheriting the Peugeot brand track DNA and making the passion a thrill. Surrounded by the integrated i-Cockpit solipsistic cockpit, with the driver as the center, the 10-inch suspension touch screen, 12.3-inch LCD instrument panel, racing-style multi-function steering wheel, yacht-style electronic gear lever formed into a golden triangle, which can achieve one-arm control during driving and open the driving experience of human-vehicle integration.
Under the concept of user co-creation, the new 4008 Creative Edition has also carried out a number of popular configuration upgrades. The seat in the main passenger seat has 6-way electric adjustment for a more comfortable ride. The power windows of the whole vehicle are lifted and lowered with one button, so that passengers can enjoy the convenient car experience. The electric folding rearview mirrors meet the diversified parking scenes and bring a pleasant travel time.
Freely define your power and imagine a pleasant driving experience
In order to ensure a more enjoyable driving experience for young people, the new 4008 Chuangxiang Edition adopts a large-displacement 1.8T turbocharged engine, with efficient Twin Scroll twin-scroll turbocharging technology, CVVT continuously variable intake timing system, high-pressure in-cylinder direct injection technology and all-aluminum alloy lightweight design, which can achieve a maximum output of 155kW and a maximum torque of 300N·m. Not only that, the new 4008 Chuangxiang Edition is also equipped with the industry's top imported Aisin 8-speed manual transmission, the fuel consumption is lower to 6.2L/100km, achieving excellent power and fuel economy.
As a world-renowned "sports family", Peugeot is committed to promoting advanced racing technology and handling concepts in production vehicles. To this end, the new 4008 Chuangxiang Edition is equipped with a small racing multi-function leather steering wheel, which not only integrates multiple operations with more advanced steering power technology, but also makes the steering speed 11.5% faster. Combined with the compact paddle shifters, the gear increase and deceleration can be completed accurately and efficiently without distracting the driving.
In terms of gear shift operation, which is also of great concern to motorists, the new 4008 Chuangxiang Edition adopts a yacht-style electronic gear lever with ergonomic design, which not only brings smooth handling and hand-to-hand distance, but also allows the driver to start driving without thinking more and following the intuition. The unique piano button design of the central control combines the modern sense of technology with the retro mechanical sense of creativity, and the smaller control jump makes the driving fun come out of the rhythm.
Freely define your qualities and start healthy and safe travel
As a global hit model, the new 4008 Chuangxiang Edition once again inherits the Peugeot brand's pursuit of conscientious quality. In the selection of interior materials, the new 4008 Chuangxiang Edition strictly selects non-toxic environmental protection materials, low formaldehyde, low VOC, low odor, while ensuring the silent effect, but also keep the air in the car fresh and harmless, protect children and the elderly, and defend the respiratory health of every occupant.
Quality and comfort are based on safety. The new 4008 Chuangxiang Edition adopts ultra-high-strength thermoformed steel plates with tensile strength of up to 1600MPa in the key ABC columns, body and bottom reinforcement beams of the vehicle, and constructs three indestructible closed reinforcement rings, like an unbreakable space capsule, at a critical moment, to maximize the safety of the driver and occupants.
In order to perfectly reflect the Peugeot brand's pursuit of travel quality, the new 4008 Chuangxiang Edition features customized Michelin Listening e-Primacy tires, which is also Michelin's first A-class ultra-low rolling resistance tire in the world. The new tires use pressure distribution uniformization technology to improve the contact area between the tires and the ground, ensuring a quieter and more stable experience when the vehicle is driving at high speed and emergency braking.
If we are bold enough and relentless in innovation, Peugeot will become one of the great businesses. A hundred years ago, Armand Peugeot, the founder of Peugeot Automobile under the Peugeot Group, made Peugeot a world-renowned automobile brand with its spirit of innovation. At a time of change in the global automotive market, Peugeot brand based on century-old car-making insights and heritage, and join hands with young Chinese users to open the era of co-creation of cars. The new 4008 Chuangxiang Edition will fully help Chinese users enjoy a higher quality travel experience. In the future, Dongfeng Peugeot will still adhere to the founding concept of bold innovation and lead the trend of the times.