"Earn April, flat April, lose April", this is the reputation of the night dining sucking king crayfish.
The reason why I say this is because making a profit for the whole year in four months is simply addictive, and even if it will lose 4 months, it is difficult to give up.
However, in today's crayfish market, the grand situation of "two micro and one shake" full of red screens has long gone. In 2019, the "spicy temptation" folded, and the discussion about "crayfish can't work" was higher than the wave.
However, crayfish is an industry that needs to be fully upgraded from the front end to the terminal, and there are pits everywhere, and there is money in the pits, and filling one can make a profit.
After all, when a primitive extensive business model can still survive well in the market, it means that the wind has not passed, and the opportunity is still there.
Today, let's go to the front end of the crayfish and explore the secrets of the world's shrimp king.
Located in Qianjiang City, the "hometown of China's crayfish", Hubei Jiaotou Lake Modern Agricultural Technology Co., Ltd. (hereinafter referred to as Jiaotou Lake) was born here.
It is a national key leading enterprise and national high-tech enterprise jointly established by the world's "shrimp king" Hubei Lake Group (hereinafter referred to as "Lake Group") to introduce the 100 billion state-owned enterprises in Hubei Province "Hubei Provincial Transportation Investment Group", which is mainly engaged in the production and marketing of crayfish, freshwater fish and aquatic vegetables.
Although it is a brand established in 18 years, Lake Group has long done the crayfish business overseas.
Lake Group's dedication to crayfish has allowed The Trader Lake to be born with a golden spoon. The Hubei Provincial Crayfish Breeding and Breeding Center, which has been built for 3 years, will be given high-quality crayfish seedlings.
The country's only national crayfish processing technology research and development professional center is also settled in Jiaotou Lake, with the wind of the policy, today's Jiaotou Lake, with 3 export european and American qualification aquatic products processing plants, built a modern sterile constant temperature processing workshop 8.
Adhering to the concept of "advocating responsibility, excellence, pursuit of quality, and excellence in execution", Lake people have realized the uninterrupted supply of seasonal products throughout the year, with an annual processing capacity of 200,000 tons and an annual cold chain logistics capacity of 100,000 tons, which is the flagship enterprise of crayfish processing and export in China.
Trading Lake also plays different hole cards according to different markets.
According to the preferences of the Chinese people, the domestic market mainly sells frozen boiled lobster kernels, shrimp tails, flavored crayfish, original clear water shrimp, single frozen fish fillets, frozen fish belly, fish maw, fish tail and other products. They are sold to 29 provincial-level administrative regions such as Beijing, Shanghai and Guangzhou, with a market share of up to 50%.
The international market mainly sells frozen boiled crayfish series, frozen boiled whole limb crayfish series, single frozen American spotted forktail catfish fillet series, single frozen tilapia series, and frozen boiled field snail series. Products sell well in more than 20 countries and regions on 4 continents such as North America, Europe, Asia and Australia.
However, trading Lake did not stop there. A mature head enterprise will learn to follow the times and make one decision after another with reference value and enlightening significance.
Retailing, one of the most concerned topics in the industry in 2020.
A few years ago, the head of the enterprise has been divided into efforts to overcome retail. This year, this trend has broken through the circle at the speed of rocket rise, and companies with the slightest idea want to take down this pie.
Crayfish not only have strong social attributes, but also have strong entertainment and leisure attributes, watching ball games, brushing hot dramas, friends gathering to order snacks... It can be integrated into these home scenes without violating the law.
Therefore, with the continuous improvement of domestic network infrastructure and the popularization and application of advanced network technology, more and more enterprises have begun to target online channels.
As a national crayfish production and processing enterprise, Jiaotou Lake has long realized that promoting the integration and superposition of the two advantages through the model of "Internet + manufacturing" will surely bring opportunities for industrial growth, promote the quality upgrading of enterprises, and produce the benefits of "1+1>2".
As a result, the "Internet + Lake" model was officially launched.
Taking advantage of the opportunity of the times, Jiaotou Lake immediately established Hubei Chujianghong E-commerce Co., Ltd., created the "Chujiang Red Domineering" lobster, covered all fields such as Tmall, Jingdong, weChat, etc., and provided channel customized production.
At the same time, the offline catering O2O market is expected to cover the first-tier cities in the country within three years, providing consumers with home delivery services within 2 hours. Strive to create a "Internet + crayfish" network brand, so that delicious into thousands of households, red through the north and south of the river.
At present, Jiaotong Lake is the first enterprise in the country to break through the 100 million US dollar mark, and is often invited to participate in exhibitions in various countries, and its products sell well all over the world. As the world's shrimp king, the greater the ability, the greater the responsibility!
The "epidemic" in 2020 has made it difficult for the whole country to move forward. In that devastated time, the world was unfortunate, but righteousness was everywhere.
Crayfish is Hubei cuisine, and Hubei people use food to dedicate to the most beautiful people.
April on earth, the scenery is beautiful. Under the correct leadership of the Provincial Jiaotong Investment Group and with the strong support of the Qianjiang Municipal Party Committee and Municipal Government, Jiaotong Lake officially resumed work and production on March 4.
After the resumption of work, in order to pay tribute to the Guangdong medical team that stuck to the front line, Jiaotou Lake worked overtime to drive out 5,000 copies of "love lobsters" and donated the most beautiful people.
After knowing that the sales channel of Hubei agricultural products, including crayfish, was blocked, Jiaotou Lake, as a leading enterprise in the crayfish processing industry, continued to play a leading role, in order to protect the income of shrimp farmers, ensure that good shrimp in Qianjiang have good prices, and achieve full harvest.
That's the story of The Deal Lake. It seems that there is no story, but more of a bit of persistence and accumulation. The secret of its success, it seems, is not a secret, but more focused, focused, precise, and attention to detail.
Lake shrimp, the world, Lake only to focus on making shrimp.
"Lake Sound" is quietly hearing every consumer's heart.