Jiangsu people, come in and see how many crayfish you have eaten

Source: Yangtze Evening News

There is no summer that will not come,

Everything is getting better!

We can be a happy foodie again

This time, for foodies

The happiest thing is to eat crayfish!

So what about the crayfish market this year?

"Since the beginning of this year, our company's sales have tripled compared to the whole of last year, and sales are mainly online." Shi Guoping, head of Jiangsu Shell Zhiwei Food Co., Ltd., happily reported this year's performance list to the Purple Cow News reporter on the other end of the phone, which surprised the reporters in the interview: the impact of the epidemic has brought the crayfish foreign trade to a standstill, the domestic catering market has not yet fully recovered, and the shell Zhiwei that embraces digitalization has handed over such a beautiful report card.

There are not a few businesses like Shell Zhiwei, and this year, Tmall 618 has a large number of agricultural product merchants on the express train of export to domestic sales to achieve accelerated growth. According to the data, the sales of agricultural products on Tmall 618 doubled year-on-year, more than 1700 kinds of agricultural products, and more than 230 agricultural products sold more than 100 tons, ranking among the "100-ton club".

Two more lines are added immediately

Shi Guoping told reporters that his company in Xinghua, Jiangsu, mainly to do aquatic products processing, the company has export foreign trade qualifications, but also in 1688 there are online transactions, but now do domestic business are too busy to come, since the epidemic this piece of stagnation almost no impact. Since the beginning of this year, crayfish online sales have been in a state of growth, many people stay at home, the probability of brushing mobile phone orders has been greatly improved, shell zhiwei for many e-commerce and goods masters, live internet celebrities to do crayfish and lobster tail processing products, Shi Guoping believes that the impact of the epidemic, but catalyzed the previous has begun to slowly appear live broadcast outlet to accelerate development, many Internet celebrities a comprehensive with goods down, you can sell tens of thousands of crayfish, and Shi Guoping knows the most once a person specially brings goods, Crayfish tail sold 1 million copies in 4 hours of live broadcast time.

Shi Guoping told reporters that this year's crayfish price fluctuations are still normal, and since the epidemic, online sales have occupied the absolute head, Shell Zhiwei now has 20,000 square meters of factory buildings, three production lines, daily production capacity of 10-15 tons of crayfish, this year so far sales have tripled compared with last year, and soon add two more production lines to meet the increasing demand for online products.

Xiaobian thinks

Look at the drooling

It is better to eat to the mouth

Hurry up and pick up your phone to place an order.~

Export enterprises "shrimp tail" to survive

Retrofit equipment on the line

Xie Biao, secretary general of the Xuyi Lobster Association, told reporters that as early as 2015, the lobster farmed by Jiangsu Xuyi Longfeihu Ecological Agriculture Development Co., Ltd. became the first "China Xuyi Lobster Live Export Base" in the country, and in 2016, Xuyi Sizhou City Company set a record for the first national export of cooked quick-frozen seasoned lobster, and the export earned more than 1 million US dollars that year. However, due to the impact of the epidemic, the current foreign trade transactions of crayfish have come to a standstill. Xuyi an agricultural development company used to mainly produce and process Xuyi lobster shrimp, 70% of the products are sold to European and American countries, before the cessation of foreign trade, the enterprise has sold a total of 80 tons of export shrimp processing products, backlog of goods of 60 tons, a loss of about 8.1 million yuan. At present, the company has taken self-help measures to transfer the export of Xuyi lobster and shrimp products to the mainland for sale. However, due to the small demand for domestic crayfish and shrimp, the demand for crayfish tails is greater than that of shrimp, the company has transformed the equipment to process shrimp tails, and the current online sales of these shrimp tails are not bad.

Tmall 618 helps small and medium-sized enterprises to "return blood" strongly

The business affected by the epidemic is far more than the crayfish industry, and embracing digitalization to accelerate the pace of online has become the same choice for small and medium-sized enterprises and industrial belt merchants to save themselves and "return to blood". Tmall staff said that since the outbreak of the epidemic, many small and medium-sized enterprises have experienced a difficult transformation process from offline to online, from finding employees to finding orders, from going to sea to returning from home. In order to help the majority of small and medium-sized enterprises accelerate their digital transformation, Alibaba restarted the "Spring Thunder Plan" after 11 years on April 7. Since its launch, the "Spring Thunder Plan" has signed strategic cooperation agreements with more than ten provinces and cities to help small and medium-sized enterprises through a series of measures such as building a digital industrial belt cluster, accelerating the transformation of online sales, opening up the domestic trade market, and building a Taobao live broadcast base.

Spring thunder sounded, and the rain arrived in time. Tmall 618 data shows that on the day of the opening of the door on June 1, the order volume of C2M (consumer reverse customization) goods in the industrial belt soared by 668% year-on-year, and Tmall has become the "blood war" self-savior battlefield of Alibaba's "Spring Thunder Plan" empowered enterprises.

In order to help these foreign trade SMEs that have encountered "order shortage", Tmall 618 also opened the "Spring Thunder Plan - Foreign Trade to Domestic Sales" for the first time this year. On the day of the opening of Tmall 618, the transaction amount of foreign trade to domestic sales merchants increased by 66% year-on-year.

Many crayfish companies that were previously interviewed by reporters regarded as the live broadcast of the "artifact" of counter-trend growth during the epidemic, and the opening data of Tmall 618 was also quite amazing: Taobao live broadcast broke 2 billion in 1.5 hours, of which the contribution of Jiangsu crayfish was also indispensable.

The first day of the war report released by Tmall 618 shows that from 0:00 on June 1, the turnover of the 10-hour sale soared by 50% year-on-year, and the turnover of less than half a day exceeded the whole day of last year. The performance of the industrial belt merchants is eye-catching, making this year's Tmall 618 not only a feast for traditional big brands, but also an important growth opportunity and transformation opportunity for the majority of small and medium-sized enterprises.

One more word

"What has been lost since February should be taken back in June", this sentence may speak to the voice of many merchants. However, for many small and medium-sized businesses, this 618 should "return blood", and it is even more necessary to learn to "hematopoietic" self-help. New means, new ways, new scenes, new needs, the "retaliatory" consumption after the epidemic is not a simple return, but a golden window for innovation and iteration.

In order to seize the wind, officials from Xinghua and Xuyi, Jiangsu Province, specially appeared on Taobao live broadcast to endorse real estate crayfish, peeling shrimp in front of the camera; the intellectual beauty who made qipao costumes in Nanjing picked up her mobile phone, opened her own live broadcast room, and talked with netizens about wearing qipao and talking about maintaining the secret of the body; Nantong enterprise expanded its live broadcast team that has been operating for two years, and dozens of anchors not only went online 24 hours a day, but even lent internet celebrity anchors to help peers bring goods...

The data shows that after the announcement of the "Spring Thunder Plan", more than 5,000 local enterprises and individuals in Jiangsu gathered on Taobao Tmall to open stores within a week, which doubled compared with the same period last year; among them, the small two of the Tmall small household appliance industry received more than 300 applications from export enterprises every day, and "the phone calls were exploded." Compared with traditional enterprises, the first to "touch the net" of the enterprise has a stronger "immunity" under the epidemic and the turning space of the hedge crisis, "We see a lot of peers who have laid out domestic trade in advance, although they are also affected by the epidemic, but the e-commerce business is still growing, so they want to step up the opening of stores." The person in charge of a foreign trade enterprise said.

Prior to this, a large number of "forerunners" had already tasted the sweetness early. According to the data released by Tmall on the industrial belt, the Tmall stores opened by the transformation of Jiangsu clothing factories have now reached 4,000; in 2019, there are 1,000 factories in the small household appliance industry in Jiangsu, covering almost all manufacturing intensive areas such as Suzhou, Nanjing, Xuzhou, Wuxi, Changzhou, and Nantong. Early opening of stores, strong store operation capabilities and high degree of branding are the commonalities of "touching the net" of factories in Jiangsu industrial belt. In 2019, the average annual turnover of Jiangsu's clothing factory online stores on Tmall exceeded 10 million yuan, ranking first in the country, far higher than Guangdong, Zhejiang and other places.

For the majority of small and medium-sized enterprises, the "Spring Thunder Plan" is a "timely rain" to accelerate digital transformation and domestic trade transformation under the epidemic, while the ongoing Tmall 618 has become a concentrated outbreak of the "Spring Thunder Plan" empowerment.

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