What are the highlights of the much-anticipated annual meeting of the three lives

Not long ago, Sansheng held the "Cohesion 2021 Zhisheng 2022" New Year Welfare Festival and Growth Strategy Summit online. The event was lively, with nearly five hours of live broadcasts and 623,000 online viewers.

Pin Cat has always been concerned about the dynamic development of 3Sei, and through this strategic summit, we have discovered many new changes and new highlights of 3Sei's development.

1. Highlight 1: Sunshine will go all out to build a new domestic brand.

In fact, in 2021, Sansheng launched Youluoqing, Peptide Milk Gold Peptide Granule, Peptide Milk Children's Model, Peptide Milk Shake Bottle, Hengran Bedding and other explosive products.

2021 newly upgraded Oriental Literacy Peptide Milk

According to Mr. Jin Bao, chairman of Sansheng (China), in 2022, Sunshine will further consolidate the product moat, and plans to build a local raw material production area with the "nine immortal herbs" of traditional Chinese medicine as the core, and carry out the development and production of related products.

The new product list includes: Mifangdo Michiren Oral Liquid, Mifangdo Health Series Ganoderma lucidum spore powder, two new flavors of "Morning and Evening Peptide" yogurt, four upgraded versions of oriental literacy series products...

2. Highlight 2: Sansheng will continue to deepen its digital transformation and upgrading.

According to the plan, in 2022, Sunshine will build a digital co-construction "service +" strategic plan with the goal of data promotion business, multi-format integration, and user experience improvement, and improve the user digital comprehensive service experience index with digital mall, community fission, and live broadcast empowerment system.

At the same time, 3Swire will take the construction of dual middle platform as a key project, and promote the construction of smart middle platform and empower the digital transformation of the platform through continuous resource investment.

3, highlight three: some exciting new projects, are being launched.

In 2022, Sansheng will set up Sansheng Mingyuan Women's College, through the operation of its Si Lizi Beauty Center, the Eighteenth Palace Women's Health Center, and the 5+2 Body Center, to deepen the broader blue ocean of the beauty industry, firmly grasp the 4 trillion female consumer market, and let the "Big Beauty" section help performance growth.

4. Highlight 4: Upgrading is not only about products and digital transformation, But also has clear planning for brand communication, education and training, market incentives, marketing activities, etc.

For example, in terms of brand communication, Sansheng will focus on the layout of the whole network communication matrix, and integrate the two wings of online and offline omni-channel forces.

In terms of education and training, the Sansheng Training Center will launch systematic education courses, and at the same time launch various video tool streams, Douyin personal IP matrix, live broadcast columns, online courses, etc.

In addition, Sansheng will launch the "2022 Ten Million Promotion Fund Rock Pilot Plan" and carry out four large-scale sales guarantee conferences...

5. Highlight 5: Taking advantage of the fiery atmosphere of the scene, Sansheng specially launched the New Year's Eve Welfare Festival promotional activities to carry out live streaming with goods.

At the same time, taking this grand ceremony as an opportunity, the "Three Lives New Year Goods Festival" on the Cloud Mall was officially launched, and the activity will last for 1 month.

6. Looking back to define the main tone of development revealed by this summit, we can summarize it as eight words: "focus on the key points, and go steady and far".

7. Sansheng hopes to grow into a tree-like enterprise, with an evergreen foundation and deep roots. The master of management, Peter Shengji, once said: "Only long-termism can embrace change." In contrast, when Sansheng formulates a strategy, it is based on the long term.

8. Mr. Sun Pengbo, President of Sansheng (China) Operations, mentioned in his speech "Cold War Fearless, Born to the Sun": "No winter is insurmountable, and no spring will not come. Cohesion, far-reaching, empowerment, 2021 ride the wind and waves; deep ploughing, growth, overtaking, 2022 line is stable and far-reaching! ”

In the face of all kinds of uncertainties, we believe that the season of spring and warm blossoms will surely come, and we believe that Sansheng will go wider and wider in the process of practicing long-term doctrine.