Sports Big Business No. 2772, welcome to pay attention to the leading sports industry information platform
On January 6, 2022, the 2021 Sports Big Business Annual Summit & Awards Ceremony was held at the Ritz-Carlton Hotel, Guangzhou. The 15 annual awards of China's sports industry were officially awarded.
Founded in 2014, the Annual Sports Big Business Awards has been held since 2015 with a grand awards dinner to recognize the annual role models of China's sports industry. The 2021 Sports Big Business Annual Selection combines the results of public voting, professional judges' voting and professional big data analysis to produce the final winner. The detailed list of winners is as follows (sorted by award process):
1. Best Sports APP
Award-winning APP: Tencent Sports, Daily Yoga, Yue Running Circle.
Recipients: Gu Xin, Senior Marketing Manager of Tencent Sports, Representative of Daily Yoga, And Chief Operating Officer of YUE Running Circle COO Wu Wenye.
Awardees: Lu Huiming, CEO of Jingcai Cat, Chen Xi, sports host of Guangzhou Competition Channel and famous football commentator.
Other shortlisted apps: Migu Video APP, Keep APP, CCTV APP, China Sports - Live TV APP.
2. Best Sports Media
Award-winning media: Migu Video.
Recipient: China Mobile Migu representative Li Hui.
Awarding guests: Zhong Yuhui, chairman of Guangzhou Bigfoot Sports and former director of the sports department of Southern Metropolis Daily.
Other shortlisted media: Tencent Sports, iQiyi Sports, Sina Sports, ByteDance.
3. Best Sports Commercial Event
Award-winning events: King of Glory Professional E-sports Competition System, China Men's Professional Basketball League (CBA).
Recipients: Glory of Kings representative, CBA league representative.
Awarding guests: Zhang Qiang, director and general manager of Huati Rongke, Zhang Jingluo, chairman of Wanmingyang Media.
Other finalists: Spartan Warriors, League of Legends Pro League (LPL), China Tennis Tour, Peace Elite Pro League (PEL).
4. Best Sports Technology
Award-winning projects: Keep intelligent spinning bicycle C1 Pro, Huati Rongke campus table tennis intelligent training system, pathfinder independently developed polar bionic platform.
Recipients: Representative Keep, Yuan Jiayang, Deputy General Manager of Huati Rongke (Beijing) Sports Development Co., Ltd., Han Ye, Vice President of Pathfinder Outdoor / Head of Brand Management Department.
Awarding guests: Liu Tiyuan, founder and chairman of Sports Entertainment Co., Ltd.
Other shortlisted projects: Shadow Spectrum Technology Sports Event AI Content Production Platform, China Mobile Migu Yuan Universe, Ant Chain Digital Licensed Goods, AI Sharing, Shuhua Hongmeng Intelligent Treadmill, Good Home Outdoor Gym v4.0.
5. Best Sporting Vitality Event
Award-winning events: 2021 Yunqiu Mountain Cross Country Race, "Run Bar Guangxi" Eco-Marathon Series, CAAU National Youth Amateur Basketball League, Luzhou Laojiao Guojiao 1573 WCGC World Enterprise Golf Challenge China, China Family Regatta, NYBO Youth Basketball Open.
Recipients: Qian Xin, Director of Longjing Sports Sports Division, Deng Yuemin, Manager of Marketing Department of Guangxi Travel Development Nanguo Sports Investment Group Co., Ltd., Guan Yu, National Teaching Director of Oriental Daystar, Li Gang, Director of WCGC China Events and Deputy General Manager of Yuegao Sports, Yu Hermione, Chairman of Wanbo Fish Navigation and Vice President of Ningbo Yacht Association, and Chen Huancheng, founder of Guangdong Yuehui Sports.
Awarding guests: Li Qun, Vice Chairman of Guangdong Basketball Association and Member of the Guangdong Provincial Committee of the Chinese People's Political Consultative Conference, Li Ying, President of ONE Championship China.
Other finalist events: International Vertical Marathon Series, China Hydrogen Super League, 2021 BMW Yueshan Xianghai Renren Car Relay China Race, F1 E-sports China Championship Pro League.
6. Best Sports Film and Television Variety Show
Winning projects: "We are all one in PEL", "Beyond".
Recipients: Ye Shihang, head of Ke Imaging, Deng Chengjun, representative of the sponsor of the film "Beyond" and chief brand officer of "Excellent Life +".
Awarding guests: Chen Jing, general manager of Guangzhou Dragon lion basketball club and vice chairman of Guangzhou Basketball Association, Wang Youyu, a famous sports media personality.
Other finalists: This! It's the fourth season of "Street Dance", "Five Splashing Teenagers", "Grab the Gold".
7. Best Sports Charity
Award-winning projects: Kuaishou Yao Foundation Youth Healthy Growth Support Program, "Sports + Public Welfare" field continues to exert efforts Chinese Life to help the overall development of basketball, NBA China aided the construction of Daping Middle School Basketball Stadium.
Recipients: Zhao Xueyuan, vice president of NBA China, Peng Nasha, head of Kuaishou project partner, Wang Xiaoming, brand manager of Chinese Life Guangdong Branch.
Awarding guests: Meng Tao, General Manager of Chaoxiang Group, Chen Peina, Windsurfing World Champion and Runner-up of the Windsurfing Olympic Games.
Other shortlisted projects: Tianxing Tunliang "Equestrian Dream Aid Program", Sinobo Charity - A Winter Olympic Class, Adidas and Yue Running Circle launched the "Run Out of the Blue" public welfare donation activity.
8. Best Sports Brand
Winning brand: Decathlon.
Recipient: Peng Minjun, Head of Marketing at Decathlon Guangzhou.
Guest of honor: Huang Hong, Executive Director and General Manager of Guangdong Jinshi Sports Co., Ltd.
Other shortlisted brands: Li Ning, ANTA, Xtep, 361°.
9. Best Sports Endorsement
Award-winning project: Xiao Zhan became the global spokesperson for Li Ning's sports trend products.
Recipient: Huang Jinming, representative of Li Ning Company.
Guest of honor: Liu Hongjiang, General Manager of Shenzhen Liebao Basketball Club and Chairman of Cultural and Sports Education of the Fire Camp.
Other shortlisted projects: Wang Yibo became the global chief spokesperson of an ANTA brand, Gong Jun became the global brand spokesperson of 361°, Su Bingtian became the spokesperson of Xiaomi brand, Gu Ailing became the ambassador of China Mobile's 5G ice and snow promotion, Yi Qianxi became the spokesperson of keep brand, and Liu Guoliang, Ma Long and Liu Shiwen became the Ctrip gold medal tour group.
10. Best Sports Sponsorship
Winning project: Hennessy became the first global spirits partner in the NBA, and Hisense became the official sponsor of the 2022 Qatar World Cup.
Recipients: Li Huimin, Marketing Manager of Moët Hennessy Diageo Liquor (Shanghai) Co., Ltd., Tang Qian, General Manager of Marketing Department of Hisense China Marketing Headquarters.
Awarding guests: Lu Hao, Chairman of Zhonghui Sports, Wang Huiliang, Chinese Football Celebrity and General Manager of Guangdong Star Football Club.
Other finalists: Mei Kai Flooring - the official sports flooring supplier of the CBA League, Sankeshu became the partner of the Chinese National Short Track Speed Skating Team, WarHorse sponsored the CUBA China Collegiate Basketball League, Wahaha became the official non-alcoholic beverage sponsor of the Hangzhou Asian Games, and Carme became the official global sponsor of the AFC national team event.
11. Best Sports Marketing Cases
Winning projects: Heineken Beer Play European Cup Integrated Marketing, Durex X iQIYI Sports European Cup Integrated Marketing, Pathfinder Polar Theme Integrated Marketing, Warhorse Basketball Promotion Plan, Tencent Tokyo Olympic Report Integrated Marketing Communication Project, Ensuring Safe Shooting Without Panic - Jasper's Top Football Event Sports Marketing.
Recipients: Chu Hongyu, General Manager of iQIYI Sports Commercialization Marketing Center, Yang Shiyi, Brand Manager of Durex, Han Ye, Vice President of Pathfinder Outdoor /Head of Brand Management Department, Lu Jiacong, Warhorse Brand Manager of Reignwood FMCG Guangzhou Branch, Gu Xin, Senior Marketing Manager of Tencent Sports, and Li Zhehong, PR Manager of Jasper State Company.
Awarding guests: Feng Tao, CEO of Blooming Sports, and Liu Yuxi, famous host.
Other shortlisted projects: Hisense Group 2020 Euro 2020 Sports Marketing Project, Sankeshu Winter Olympics and other sports marketing projects, Moving to create the future Anta Innovative Technology Conference Integrated Marketing, Alipay "Cheer for Love" European Cup Integrated Marketing, Shenzhen Football Club X Tencent Sports, Debon Express "Passing Blood with Ball Bing" 2021 CBA All-Star Weekend Integrated Marketing, AC Milan Spring Festival Custom Mahjong.
12. Best Sports Company
Winning company: Chaojing Group.
Recipient: Ding Xin, Deputy General Manager of Chaojing Education.
Guest of honor: Luo Juehui, Vice President and Secretary General of Guangdong E-sports Sports Association.
Other finalist companies: Towards Group, CBA Corporation, CAA China, Hero Sports VSPN.
13. Best Sports Innovation
Award-winning projects: 361 ° new national tide of science and technology, Futian Haibin Ecological Sports Park, alien sports to help Liu Qiuhong cross-border circle-breaking transformation, 2021 Dicos & NBA cross-border linkage, Xtep polylactic acid 2.0 non-ordinary "net zero" exploration, Le Power AI online competition, warhorse basket marbury training camp.
Recipients: Ma Yan, Deputy Mayor of Futian District, Shenzhen, Representative of 361°, Yu Shanshan, Deputy General Manager of Alien Sports, Zheng Zhonggan, Deputy Director of Dicos South China Region, Representative of Xtep, Representative of Ali Sports Mo Huangxian, Warhorse Brand Manager of Reignwood FMCG Group Guangzhou Branch, Lu Jiacong, Brand Manager of Warhorse.
Awarding guests: Liu Fumin, former director of the Economic Department of the General Administration of Sports, and Qu Youyuan, former chairman of Sports Media.
Other finalists: China Professional Golf - Ruge Online Tour, Xiaopeng Automobile launched the NBA co-brand color film, ASICS Heart Fire Index interactive experience, Bank of China Ski Pass series products, tribute to Su Bingtian! GAC Aean Shadow Leopard J10 adjusted the starting price to 983,000.
14. Sports Industry Person of the Year
Winner: Ding Shizhong.
Recipient: ANTA representative.
Presenter: Chinese basketball star Lv Jinqing.
Other finalists: Su Bingtian, Gu Ailing, Ma Long, Zhu Yihang, Li Ning.
15. Annual sports industry event
Award-winning event: The Chinese sports delegation won 38 gold medals at the Tokyo Olympic Games, which was the best result for overseas participation
Other Finalists:
EDG won the 2021 League of Legends S11 Global Finals championship;
The double reduction policy has been implemented, and the integration of sports and education has been accelerated;
The central and western provinces welcomed the National Games for the first time, and the 14th Games were successfully held in the post-epidemic era;
The "14th Five-Year Plan" Sports Plan was released, covering 5 trillion yuan, sports media groups, sports arbitration and other tasks.
Note: The images used in this article are from big sports businesses