Luo Yonghao was on the hot search again.
However, this seems to be not much different from the form of his previous hot search. Luo Yonghao did not make any comments on the current technology hotspots, nor did he continue to attack the tedium and inaction of Apple today, and hammer fans did not usher in the news of the resurrection of hammer technology. Once, Lao Luo was not on the hot search because of the shocking remarks, nor because of the hot search for the new "debt", but because of the "repayment" and the hot search.
Recently, according to the enterprise investigation APP, Luo Yonghao has no related executors, dishonest executors and restricted high consumption information, and only equity freezing information remains. According to the relevant legal documents recently released, a number of applicants for execution have reached an enforcement settlement agreement with Luo Yonghao, which means that Luo Yonghao is not an "old lai" at least in the open.
As soon as the news came out, it instantly stirred up a lot of discussion on social media. Some netizens said that in today's era when debtors like to slip away, Luo Yonghao's debt repayment looks somewhat precious. However, some netizens have questioned that if Luo Yonghao has paid off his debts, it means that he has made six hundred million yuan in three years, and the annual profit of this team is more than 60% of the A-share listed companies, which can't help but make people wonder, Lao Luo's "true return" has really been completed?
Luo Yonghao's journey of atonement
Mention Luo Yonghao, the first thing you can think of is hammer technology. After all, Hammer Technology was created by Luo Yonghao, and the Hammer mobile phone can also be said to be Luo Yonghao's representative work in the technology circle. Luo Yonghao always believes that as long as the operating system and product design are done, it can bring a high premium of more than 500 to 1,000 yuan in the case of the hardware configuration lagging behind for half a year. This has also led to the hammer mobile phone becoming a niche product with high price and low allocation, and the lack of product strength has eventually become the direct cause of death of the hammer mobile phone team.
Entering 2018, the crisis of Hammer Technology broke out in full swing, and after experiencing a series of storms such as product difficulties, capital flow ruptures, suppliers collective debt collection, and the company's business forced to shut down or be sold, Hammer Technology owed about 600 million yuan to banks, partners and suppliers at most, of which Luo Yonghao's personal unlimited liability guarantee debt was more than 100 million. It can be said that Hammer Technology is both Luo Yonghao's brilliance and Luo Yonghao's pain.
Since November 2019, Luo Yonghao has been issued a consumption restriction order by the Danyang Municipal People's Court because of personal debt problems, and has since been crowned with the title of "Lao Lai". During this period, in order to pay off the debt, Luo Yonghao also tried to start a business many times. From the social software "Chat Treasure", to the participation in the creation of Ono e-cigarettes, and then joined the biotechnology company Sharklet, but these businesses have not been able to last long, with little effect.
If you want to talk about the turnaround of everything, it goes back to the beginning of the previous year.
On the afternoon of March 19, 2020, Luo Yonghao announced on his Weibo account that he had officially entered the live broadcasting industry. On the 26th of the same month, Luo Yonghao officially announced that Douyin will become its exclusive live broadcast platform with goods, and will make its live broadcast debut on April 1. Although many netizens were not optimistic about this decision made by Luo Yonghao, for Luo Yonghao at that time, "making money and repaying debts by live streaming goods" has become the only idea in his heart.
The result may be unexpected, in the field of live streaming with goods, although Luo Yonghao entered late compared with well-known anchors, the "splash" splashed was not small. In the live broadcast debut on April 1, Luo Yonghao's Douyin live broadcast sales debut had a cumulative number of viewers of more than 48 million, and the total amount of payment transactions exceeded 110 million yuan, setting a record for the highest known cargo on the Douyin platform at that time, and also kicked off the prelude to Luo Yonghao's live broadcast with goods.
At the end of July 2020, Luo Yonghao's variety show "Talk Show Conference" as a resident guest was launched. The effect of participating in the variety show was immediate, the number of female fans in Luo Yonghao's live broadcast room directly rose by ten percentage points, and then the trend was bullish all the way, and by January 2021, Luo Yonghao sold 2.15 million pieces of goods, with a turnover of more than 600 million yuan, successfully squeezing into the top three of the "Live Streaming Sales List TOP50" on the whole network.
Live streaming can not only make money, but most importantly, you can make fast money. According to domestic media estimates, in the six months since the start of the live broadcast with goods, Luo Yonghao's signing fee + pit fee + commission fee has brought Luo Yonghao a total of nearly 700 million yuan of pre-tax income. Of course, this does not take into account the company's costs and taxes and other major expenses, but we can see from it that Luo Yonghao, who wants to repay his debts, has finally found a suitable business path for himself.
Six hundred million debts, how much is repaid?
Nearly 600 million yuan of debt, how did Luo Yonghao pay it back? Many people are counting this account.
The answer is actually very simple, from the beginning, this debt was not fully repaid.
First, performing information clearance does not mean that the debt has been repaid. In order to understand this information point, we need to first understand the relationship between the executor and the debtor. The so-called debtor refers to the individual who bears the debt. The person subject to enforcement refers to a person who has been applied to the court by the creditor for enforcement of the freezing of the debtor's property because of the long-term non-repayment of the money owed. In other words, the debtor is not necessarily the executor.
For example, if someone owes a lot of debts, but his past credit information is good, or his creditors and his relationship are good, and no one applies for enforcement, then the end result is that his executor information is actually still in a zero state. That is to say, Luo Yonghao's current lack of association with the executor, the dishonest executor, and the restriction of high-consumption information have nothing to do with whether he still owes debts.
The question is, why is Luo Yonghao's executor information cleared to zero? According to the relevant legal documents recently released, a number of applicants for enforcement have reached an enforcement settlement agreement with Luo Yonghao. In a sense, this means that Luo Yonghao has obtained a certain degree of understanding from creditors, at least his creditors can approve of Luo Yonghao's current debt repayment, which is why this phenomenon occurs. From this point of view, Luo Yonghao's debt repayment results are still very remarkable.
Although it is not a debt clearance, for Luo Yonghao, the clearance of the information of the executor has enough benefits. It should be known that Luo Yonghao was once included in the list of untrustworthy executors and was restricted everywhere in terms of consumption, financing, and credit. Now, in addition to the consumption is no longer restricted, Luo Yonghao's financing restrictions will also be lifted, and for Lao Luo, who is bent on starting a new business, this may be the most important reason why he tried to clear the information of his executors.
However, this situation is not permanent. After the two parties have signed the enforcement settlement agreement, the person subject to enforcement shall continue to perform its duties in accordance with the enforcement settlement agreement that has been reached, and if the person subject to enforcement refuses to perform, the person applying for enforcement may apply for the resumption of enforcement of the effective legal document during the application for enforcement. In other words, Luo Yonghao's current identity is more like a suspended sentence.
Will the technology industry be his destination?
Since last autumn, the situation of the live streaming industry has undergone major changes. In addition to the head anchor banned broadcasting because of false goods, there are many well-known network anchors with goods who have been investigated for suspected tax evasion and tax evasion, and one of the industry's top anchors with goods has been stopped because of this. Even in Luo Yonghao's live broadcast room of making a friend, the single live broadcast GMV is falling to 8 million to 15 million yuan every day, while the number of online people continues to decline, and the return rate is also getting higher.
The heat of live streaming with goods seems to have faded, and the industry has begun to walk down the "altar".
At the same time, people were surprised to find that Luo Yonghao seemed to have stopped appearing as an active anchor. As long as you look at the short video account of "make a friend", it is not difficult to find that the short video shooting on this account has almost no luo Yonghao's figure. Nowadays, the business logic of making a friend in the live broadcast room has been basically clear, and the live broadcast with goods allows the newcomer anchor to be on, and Luo Yonghao himself is more of a handshaker who attracts traffic.
The question is, if Luo Yonghao doesn't bring the goods live, then what is he doing?
In the early morning of December 16, Luo Yonghao posted on Weibo that he would return to high-tech entrepreneurship and get involved in VR (virtual reality), AR (augmented reality), and MR (mixed reality). Luo Yonghao, who is debt-free and light, decided to pick up the dream of Hammer Technology's early years of making VR equipment, and resolutely returned to the technology industry track to start a business and start a second entrepreneurial journey.
If VR at that time was still a blue ocean, with the rapid popularity of the concept of "meta-universe" today, the AR, VR, and MR fields, which are closely related to the concept of meta-universe, have become the fragrant food that Internet giants are worried about, and many giants have invested heavily in the market. In the case of the rapid heating up of the capital market, Luo Yonghao's announcement of returning to the AR/VR/MR field for a second venture has naturally become a natural thing.
The problem is that the market environment that Luo Yonghao is facing today is not the same as that of that time. Under the temptation of "meta-universe", various technology giants have come down, OPPO, Xiaomi and TCL are actively exploring the AR glasses market; Tencent is preparing AR and VR equipment; Ali has set up an XR laboratory dedicated to exploring AR, VR and meta-universe technologies; ByteDance has acquired Pico, a domestic VR head manufacturer, and the entire AR/VR market competition has become extremely fierce.
In this context, as a novice who is about to enter the VR industry, Luo Yonghao is difficult to compare with these giants in terms of capital, technology, software and hardware strength, even if the vr devices launched in the future have no major problems in hardware, and the lack of content and applications is also difficult to cross the threshold. On this new track, there may be real development opportunities that Luo Yonghao dreamed of, but everyone in this industry feels that they will be tomorrow's industry giants.