Video number: Promote 1 million high-quality creators to have income, and will soon launch a paid live broadcast room

On January 6, at the WeChat Open Class PRO, the video number launched the "Creator Incentive Plan" to provide traffic tilt for original content, so that 10 million original authors have traffic, promote 1 million high-quality creators to have income, and further improve the growth system of content creators.

Specific to the live broadcast level of the video number, 5 billion cold start traffic packages will be invested in 2022 to build a growth channel for new anchors and help new anchors start broadcasting traffic. In addition, the video number live broadcast will soon be launched in the paid live broadcast room, and continue the previous policy: high share, low commission.

The video number live broadcast will also focus on pan-knowledge content, and will soon launch a knowledge column to cover multiple knowledge directions and create the brand value of knowledge IP.

At the level of live streaming, video number live broadcast announced the launch of a new merchant incentive plan. In the next year, through traffic incentives, we will support no less than 100,000 high-quality merchants, and encourage and support merchants with private domains and private domains in the WeChat ecosystem. Every time a merchant guides a private domain user into the live broadcast room, the platform will incentivize at least one public domain user to the merchant.