Sichuan online reporter Ning Ning Yan Jing
"The most beautiful April day in the world, Sichuan red fragrance for 70 years." The 70-year-old black tea variety "Chuanhong" in Junlian County, Yibin City, together with Qi Hong and Dian Hong, is called the three "high-fragrance black teas" in China.
Over the past 70 years, the small tea leaves represented by "Chuanhong" have become the top pillars of the main battlefield of poverty alleviation and rural revitalization in Junlian County. On April 20, the reporter learned from the launching ceremony and press conference of the series of activities celebrating the 70th anniversary of the birth of Sichuan red varieties in "Sichuan Red Hometown Red Moving China" that since last year, in the face of the epidemic and the adverse impact of the macroeconomic situation, the tea industry in Junlian County, represented by "Sichuan Red", has shown strong development momentum and tenacity, with dry tea output of more than 16,107 tons, an increase of 4.6% year-on-year, sales volume increased by nearly 9% year-on-year, and the comprehensive output value reached 6.168 billion yuan; In the first quarter of this year, the output of dry tea was 4697.5 tons, and the output value of the first output was 823 million yuan.
How did "Chuanhong" become a "hot model" in the tea industry market? What role will the tea industry play in the rural revitalization strategy? The reporter interviewed the responsible person of the relevant department of Junlian County.
Focus on three aspects
The tea industry has been upgraded
"After the targeted development of the tea industry in recent years, the tea industry in the county has a good foundation." According to the person in charge of the relevant department of Junlian County, as of now, the total area of tea gardens in the county has reached 271,000 mu, and tea gardens have been distributed in 12 townships; There are 48,000 tea farmers and 118 tea cooperatives, in addition, the county has 4 provincial-level leading enterprises, 12 municipal-level leading enterprises, and 4 county-level leading enterprises.
In addition, brand creation has also boosted the development of the industry. At present, the local area has 2 geographical indication protection products such as Junlian Black Tea and Junlian Kuding Tea and 4 famous trademarks in Sichuan Province. Last year, the regional brand value of Yunlian black tea reached 845 million yuan, and the local patrol town of Yinxing Village was selected into the list of 100 million yuan villages in the national rural characteristic industry, and this year, the town's application to be named "Chuanhong Town" has been reviewed by the provincial new urbanization leading group.
After having the foundation of quantity and quality, the local focus is on three aspects to achieve the upgrading of the tea industry, that is, in terms of market promotion, through active integration into the national tea sales network, the Sichuan South International Tea City will be built into a regional tea trading and distribution center, so as to realize the interconnection with the tea markets in Beijing, Zhejiang, Guangxi and other places, so that the tea sales system of Junlian tea can be fully integrated into the national market network; In terms of scientific and technological support, relying on scientific research institutions such as China Tea Institute and Sichuan Agricultural University, we will implement the "four major projects" of tea garden ecology, processing standardization, product branding, and derivative product diversification, and comprehensively improve the scientific and technological content of the tea industry; In terms of financial support, Junlian innovated the implementation of rural revitalization agricultural industry development loan risk compensation mechanism, "good tea loan", tea industry loan discount and other financial service policies to support the development of the tea industry, "this year has leveraged bank financial institutions to grant tea farmers, tea enterprises to grant credit of 300 million yuan, the county's financial institutions have issued tea-related loans of 420 million yuan." ”
Three aspects of force
Effectively connect rural revitalization
On this basis, how to continue to grasp the development of the tea industry in the next step?" We will continue to work on three fronts. The relevant person in charge of the Junlian County Party Committee said. First of all, we must adhere to green development and enhance the brand value of Juncha. "Strengthen the construction and protection of ecological tea bases, and further improve the source control mechanism, quality and safety traceability system, product quality and safety standards", the person in charge said, but also to guide enterprises in the county to benchmark advanced brand standards, improve the level of branding of Junlian tea enterprises, and polish the golden signs such as "Sichuan Red Hometown" and "Junlian Black Tea".
Second, optimize the business environment and promote cluster development. "We will further strengthen policy support, continue to improve the business environment, and fully release the vitality of the development of the tea industry." Taking the opportunity of rural revitalization and construction, we will fully promote the 'chain length system' of the tea industry chain, promote the 'five-chain integration' of the tea industry responsibility chain, capital chain, talent chain, market chain and income increase chain, and promote the development of the tea industry cluster. ”
Finally, it is necessary to innovate support policies and strengthen the support of industrial talents. "On the one hand, continue to increase the introduction and cultivation of talents, on the other hand, integrate the use of various types of training resources, carry out multi-level and multi-form tea industry talent training, accelerate the updating of tea industry talent knowledge and skills, improve the technical level of tea industry personnel, and serve the development of the county's tea industry."
It is reported that in the context of the curtain of rural revitalization has been opened, "Junlian will take the tea industry as an important pillar industry of rich people and strong counties", at present, the local government is accelerating the construction of 200,000 acres of modern tea industry demonstration gardens, to achieve the development of the entire chain of tea industry, to promote the common revitalization of talents, industries and villages, "so that 'Chuanhong' can continue to be red." ”
Photo courtesy of the Propaganda Department of the Junlian County CPC Committee