On October 8, 1990, China's first McDonald's opened a store in Shenzhen. Since then, hamburgers have become synonymous with American fast food in China.
On June 30, 2015, McDonald's landed in Shanghai at its first home-grown burger restaurant in China. Since then, burgers have opened a new "taste"!
2015 marks the 25th anniversary of McDonald's entry into China, and "I Create My Taste" is another milestone concept for McDonald's. In the future, in the "I Create My Taste" concept store, consumers can create a personalized and creative exclusive burger based on their personal preferences from 24 selected ingredients.
At the same time, digital ordering and intimate service have also created an unprecedented new dining experience for consumers.
Following the United States, Australia, New Zealand, Singapore and Kuwait, McDonald's chose China as the sixth stop of "I Create My Taste", taking the lead in launching the "I Create My Taste" concept store in Shanghai (Agile Group, Boshan East Road and Jing'an Temple) and Guangzhou, and promoting it to Beijing and Shenzhen in 2016.
(Shanghai Boshan East Road Restaurant)
(Shanghai Agile Restaurant)
In 6 easy steps, hamburgers are created by you
Preparation steps: choose bread> choose beef> choose cheese> choose vegetables> choose sauces> choose ingredients
Sweet tomato slices, Roman crispy lettuce, thickly cut bacon, avocado puree and traditional Mexican corn crisps... Are you going to drool? Not enough? Don't worry, McDonald's gives you more!
24 fresh ingredients: three breads, three cheeses, four vegetables, eight sauces, six ingredients and 133.5 grams of extra-sized freshly fried beef patties, hundreds of millions of pairings, will make your taste buds enjoy a feast.
Choose fear? Pursuing health? No problem! According to the professional ingredient combination suggestions, "I Create My Taste" also launched three star burgers: the unique flavor of the American Western Houniubao, the characteristics of delicious Chinese spicy Houniubao and the healthy and refreshing fresh vegetable essence Houniubao. All packages, made-to-order, exclusive customization, exclusive taste!
Customized packages start from RMB 49, including a self-created burger, fries and cola (in the middle), plus ingredients, as appropriate, the price is increased, and each ingredient can be selected up to 5 servings.
All-round upgrades, a new dining experience
Digital experience from start to finish
Customers can freely match the touch-screen self-service ordering machine, swipe the card to pay cashlessly, and then receive a small flying saucer with a desktop positioning system, and sit at the table and wait.
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