Actively building the central city of the Yellow River Basin, cultural Jinan is an important part of the creation of a modern international metropolis of "strong, strong and beautiful", and The Lixia District of Jinan City has also ushered in a once-in-a-lifetime period of development opportunities, critical periods and golden periods.
All along, the Lixia District Culture and Tourism Bureau has continuously improved the cultural taste of the city, optimized the layout of the cultural tourism industry, polished the cultural tourism brand under the calendar, and injected the impetus into the construction of a strong provincial capital.
<b>Release the vitality of cultural tourism consumption</b>
<b>Promote industrial upgrading</b>
On the morning of September 27, the launching activity of the 2021 Lixia District Culture and Tourism Consumption Season was held in Baihuazhou North Square. In this year's Lixia District Culture and Tourism Consumption Season, the district finance actively raised 1 million yuan of special funds, and plans to invest 950,000 yuan for the issuance of cultural tourism consumption coupons, 96 participating enterprises, covering intangible cultural heritage, cultural and creative, tourism, movies, books, arts and crafts and many other categories, selecting high-quality cultural tourism products, enriching the supply of cultural tourism products, effectively benefiting the people, and stimulating and releasing the consumption potential of cultural tourism in Lixia District.
Lixia District has about 5,000 cultural industry enterprises and 139 enterprises. Nowadays, Lixia District continues to accelerate the pace of conversion of new and old kinetic energy, aiming at the forefront of culture and creativity, relying on the ancient city, forming industrial clusters, building cultural and creative industrial parks, creating "spring" IP cultural and creative industries, continuing to run various high-quality folk festivals and tourism festivals, and increasing the promotion and publicity of cultural and tourism characteristic blocks in the Golden Valley and Foshan Street.
At the same time, a number of boutique tourism routes will be built in the ancient city of Jinan to achieve the upgrading of the cultural tourism industry. Relying on the construction of key areas such as Quancheng Road and Jinan City, we will develop a number of popular night economy theme scenes, enrich the night consumption format, focus on the jinan Baihuazhou traditional craft workstation, provide cross-border integration of traditional crafts and modern design, and create the best night economy demonstration area in the city. Lixia Cultural Tourism actively taps the potential of historical and cultural resources of lixia existing buildings and empowers the development of characteristic industries.
Leading the consumption of cultural and creative fashion, Lixia District gives full play to its location advantages as the city's cultural center, takes the project carrier as the support, attracts a number of leading cultural and creative enterprises and cultural and creative enterprises with core competitiveness to settle in and develop, and creates 2-3 cultural and creative industry agglomeration areas (industrial parks), truly forming a new characteristic advantage area for industrial development in Lixia District.
<b>Culture has entered thousands of homes</b>
<b>Benefiting the people and benefiting the people leads the fashion</b>
Since the launch of the study and education on party history, the cultural and tourism circles have organically combined study education with their own work, implemented the practical activities of doing practical things for the masses, and gradually carried out a series of cultural activities to do practical and good things for the masses in line with the concept of taking root in the grass-roots level and serving the masses.
Lixia Cultural Tourism has organized a variety of cultural performance activities. Among them, the "Centennial New Journey, Dance In the New Era" 2021 Jinan Square Dance Competition Lixia District Preliminary Competition, "Ode to the Party" Jinan City Chorus Competition and other literary and artistic performances, diversified and multi-faceted enrichment of the people's cultural life, by the jurisdiction of the residents of the unanimous praise.
In order to promote the standardization of public cultural services, strengthen cultural self-confidence, and protect the basic cultural rights and interests of the people, the 2021 "Lixia Cultural Lecture Hall" is also in full swing. The "Lixia Cultural Lecture Hall" is a specific measure taken by the Lixia District Cultural Center to play a public welfare service function in order to deeply implement the cultural project for the benefit of the people. With the purpose of "facing the grassroots and facing the masses", we will realize that culture is for the people and culture benefits the people.
From March 2021 to June 2021, the Lixia District Culture and Tourism Bureau hosted the "Singing A New Era , Ode to the Party" to celebrate the 100th anniversary of the founding of the Cpc, "Our Chinese Dream" - Lixia Spring Water Food Festival. The duration of the Lixia Spring Water Food Festival spans four months, and the rich and wonderful activities run through it, integrating the beautiful scenery of the lixia cuisine into the beautiful life of the citizens, bringing culture into the hearts of the people, and doing practical things for the people.
At the same time, Lixia Cultural Tourism has done a good job in free opening and counseling to serve the people. The cultural center has a large rehearsal hall, a small rehearsal hall, a recording studio, an instrumental music room, and an auditorium, which adopts the form of community activity team reservations in various offices, standardizes management, and opens in an orderly manner, not only to meet the needs of the people, but also to effectively ensure the safety of free opening, and to do a good job in epidemic prevention and control.
Carry forward and sort out intangible cultural heritage, and do a good job in cultural inheritance. The Lixia District Party Committee and the District Government attach great importance to the protection of intangible cultural heritage, adhere to the equal emphasis on the protection and development and utilization of intangible cultural heritage, actively respond to the "people's intangible cultural heritage and people's sharing", carry out various intangible cultural heritage display and inheritance activities, go deep among the people, share the fruits of intangible cultural heritage, and achieve remarkable results in the protection of intangible cultural heritage in the whole region.
<b>Activities continue during the National Day</b>
<b>Citizens can actively punch in</b>
The reporter learned that during the National Day, Lixia Cultural Tourism has prepared a variety of colorful activities to let the majority of citizens and tourists "hi" play under the calendar and enrich the spiritual and cultural life of the citizens.
In response to the policy call of the state to promote intangible cultural heritage into the community, the Lixia District Culture and Tourism Bureau, the Lixia District Cultural Center, the Qianfoshan Street Chessboard Street Community, and the Jinan Intangible Cultural Heritage Protection Association jointly built the first community non-genetic learning base in Lixia District. On September 30th, the Calendar Shimo-ku Non-Legacy Community Event will be held at Ginza Mall Plaza.
Containing the "craftsman spirit" of exquisite craftsmanship and splendid intangible cultural heritage, on this National Day, we will meet with the citizens at the Quancheng Hotel to go to an intangible cultural heritage appointment. From October 1st to 7th, there will be two intangible cultural exhibitions per day in the lobby on the first floor of Quancheng Hotel. At that time, 15 kinds of intangible cultural heritage, such as intangible cultural heritage clear oil pan silk cake, Quancheng big bag, Zhangqiu iron pot, traditional mouth gold bag, scorched date tea, plate paper, spring water tie-dyeing, etc., will appear on the scene, bringing everyone a feast on intangible cultural heritage.
From October 3rd to 6th, the "Quan" Civil E-sports Carnival will be opened under the calendar, this activity will combine red history, urban humanities and e-sports games, innovative linkage of Jinan red tourist attractions, historical monuments, non-genetic inheritance, vitality e-sports and other elements, to divert the flow of competition, drive consumption, advocate the national youth group not to forget the inheritance of the Red Revolution, carry forward the excellent traditional culture of the Chinese nation, and activate the "old tradition" with the "new economy".
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