It's 2022, and when we still habitually write the year wrong as 2021 when we sign, and then have to change it, we know that 2021 has passed. And in the domestic car market, 2021 is undoubtedly the year of new energy vehicles, domestic new energy vehicles in November 2021 penetration rate exceeded 20%, sales showed sustained growth, ideal, Xiaopeng, Weilai and other years ago the emergence of domestic new energy vehicle brands monthly sales have exceeded 10,000, in the era of new energy vehicles, people's enthusiasm for domestic models is extremely high, domestic cars and independent brands for many years "low down" follower image, but also in the field of new energy vehicles have been swept away! Of course, Tesla Model Y won a single month sales of more than 30,000 vehicles, won the first monthly sales of domestic SUVs, but also to a large extent shows the strong market impact of domestic new energy vehicles, especially electric vehicle products!
If the momentum in 2021 is followed, the domestic new energy vehicle market may be more popular in 2022, and more prospective owners with a wait-and-see attitude will make up their minds to choose electric vehicle products. If this is the case, then by the end of 2022, the overall penetration rate of domestic new energy vehicles can be increased by another level, and the domestic electric vehicle market will show a trend of supply and demand!
However, from the perspective of many aspects in December 2021, the overall performance of the domestic electric vehicle market in 2022 may not be a qualitative leap compared with 2021. Because from some recent new situations, it may be very largely discouraging some consumers who are ready to buy electric vehicles.
The first is the winter endurance, in recent times, there are many domestic media and institutions for the winter endurance of electric vehicles for targeted tests, including institutions such as China Automobile Research Institute. Through the results of these media and institutions to test and feedback, we are extremely disappointed to see that a few years ago, many electric vehicles have a sharp decline in winter battery life or even waist chopping, and now that time has passed for several years, many manufacturers are constantly "showing" operations in many aspects such as mileage, battery technology, electronic control technology, charging technology, etc., but the result is that today's electric vehicle winter mileage is still showing a waist cutting trend, compared to a few years ago, there is not much progress!
So such a reality, for northern users, especially north of the Qinling Huai River, as well as users further north, is a very uncomfortable thing, winter battery life sharply reduced, meaning that many long-distance driving can only give up, and the frequency of charging also has to increase, for many northern consumers, may largely extinguish their enthusiasm for buying electric vehicles!
Of course, in December 2021, many domestic insurance companies have suddenly risen in premiums for new energy vehicles, especially pure electric models! A few days ago, a case showed that the premium price of a Model Y rose directly from more than 5,000 yuan last year to about 12,000 yuan, and the increase was considerable. For many consumers, the oil money saved in one year is all handed over to the insurance company! And from the perspective of the entire insurance industry, increasing the premium amount of new energy vehicles, increasing risk resistance, has become the consensus of the industry, and the battery, electronic control, electric drive system into commercial insurance, and greatly increasing the premium of car damage insurance, in fact, is essentially the insurance industry's "distrust" of electric vehicle safety!
Therefore, for many consumers, it is necessary to consider a problem, although the premium rises sharply, when there is an accident or vehicle explosion and other vehicles, the insurance company can pay a large amount of compensation to reduce the risk of "returning to the pre-liberation overnight", but the problem is that the insurance cost is so high every year, for most car owners, it is still a big expense. For fuel vehicles of the same price, the insurance cost may only be a fraction of the insurance cost of electric vehicles, so to some extent, the insurance cost has risen sharply, and it may form a certain obstacle for the rapid increase in the amount of new energy vehicles dominated by electric vehicles!
However, a more leveraged fact is that in 2022, domestic new energy vehicle subsidies will continue to decline by 30% on the existing basis, and it is only a matter of time before the subsidies for new energy vehicles continue to decline until they are completely cancelled. The decline of subsidies for new energy vehicles has a greater impact on consumer decision-making, that is, car prices may rise! At present, the product price of the domestic Tesla Model 3 has risen, and the price of the Model 3 standard endurance model has become 265,600 yuan, compared with 235,900 yuan at the lowest point in 2021, the price increase is close to 30,000 yuan; and the latest price of the Model Y standard endurance model is 301,800 yuan, compared with 276,000 yuan at the lowest point in 2021, and the price increase has reached 25,800 yuan!
So in fact, from the overall point of view, at the end of 2021, a lot of changes about new energy vehicles, in fact, for the electric vehicle market in 2022, are not very friendly, especially the sharp rise in premiums, new energy subsidies and then decline, may greatly increase the cost of purchasing and using electric vehicles for electric vehicle users, of course, under such "leverage", there are many consumers who are ready to buy electric vehicles, may also give up buying electric vehicles and re-embrace fuel vehicles!