On December 31, 2021, the Emgrand L, a high-end sedan of the Geely Emgrand family, was officially launched, which is the finale of 2021 and the first new car in 2022. Emgrand L, with the product attitude of "only doing high-end", launched two "high-end" models of flagship and supreme, with official guidance prices of 99,900 yuan and 109,900 yuan respectively.
"20 peer-specific, 15 peer-leading, 30 peer-standard"... The Emgrand L launched this time with the product attitude of "only doing high-end" has strengthened the high-quality and high-quality attributes of the "national car". Emgrand L also co-created and launched the "Yuanqi Deer" with 3.33 million users, which means the embodiment of beauty and wisdom, bringing together the upward strength of Emgrand's 3.33 million users and demonstrating Emgrand's consistent "walking with the upwards" beautiful concept.
From the perspective of vehicle quality, Emgrand L is based on the BMA global module architecture, which is very strict in the selection of materials and process technology, such as the interior of the new car equipped with the industry's first skin-friendly energy seat that has won the authoritative certification of the German Rheinland Agency, the surface is covered with light luxury suede material, the texture is delicate, the sedentary does not collapse, and it is also equipped with the unique acupuncture point heating function of the same level to alleviate driving fatigue for users.
Emgrand L also uses a lot of advanced precision technology in the details, such as the rare "laser laser engraving" process of the same level, 3μm extremely fine precision, after 2000 hours of ultra-long light does not fade, 1200 hours of moisture-resistant non-discoloration peeling, 1000 hours of temperature resistance and no deformation and other 27 strict verification tests to ensure its beauty and durability. There is also a front grille using the same level of unique diamond cutting technology, the number of diamond edges up to 3000, after 1000 + hours of high-speed milling processing, 1300 + hours of polishing processing and other complex processes, showing a delicate and stylish visual effect.
In terms of health and environmental protection, Emgrand L adopts a large number of environmentally friendly and healthy materials such as zero odorous water-based adhesive, water-based leather, microfiber materials, etc., and is also equipped with a six-layer health purification circle composed of antibacterial steering wheel, vehicle-grade CN95 high-efficiency filter, AQS air quality management system, negative ion purifier, etc., which integrates barrier, filtration, monitoring, purification, ventilation and antibacterial functions to create a full range of healthy and environmentally friendly cockpits, which fully meets the "high-quality" quality needs of users for healthy travel.
In terms of technology, Emgrand L is equipped with FOTA cloud upgrade as standard, which can achieve continuous online upgrades, taking the lead in opening the 100,000-level car FOTA intelligent era, supporting the continuous evolution and upgrading of the five major domains of the vehicle, such as power domain, chassis domain, body domain, ADAS domain, and infotainment domain, so that it can be upgraded instantly and remotely like computers and mobile phones.
In terms of intelligent configuration, Emgrand L also comes standard with a 12.3-inch high-definition suspension central control screen, Geely Galaxy OS ecosystem, God's Eye 540 ° transparent chassis, rear intelligent monitoring system, trunk automatic induction opening, smart key remote control start, mobile PHONE APP remote control and other rich advanced intelligent configuration. Among them, the Supreme type is equipped with a newly upgraded L2 intelligent driving assistance system, compared with the market peers, more leading is elka emergency lane keeping assistance added to the oncoming car and road edge collision risk recognition function, AEB-P pre-collision safety system added two-wheeler scene recognition, further improving the intelligent travel safety.
In terms of power, Emgrand L has an innate comfortable driving experience given by the BMA architecture, equipped with a newly tuned 1.4T turbo engine + 8CVT gearbox combination, the maximum power is 104kW, the maximum torque is 235N·m, the starting response is fast, taking into account the economy and power. At the same time, Emgrand L also created the industry's first intelligent mode, providing four driving modes to choose freely, combined with LeanNova's Cema-Europe master comfort chassis tuning, perfectly balancing power handling and driving comfort.
In addition to high quality and high technology, Emgrand L's "only do high matching" is also reflected in the creation of high-value shapes. Inspired by the brilliant Dunhuang culture, Emgrand L perfectly integrates the essence of China's 5,000 years of culture and modern scientific and technological energy into the product design, "energy matrix front grille", "energy light pillar headlights", "flying streamer through tail lights" highlight the extraordinary momentum, high recognition. After the first FOTA upgrade on the market, the Supreme taillights have a flying neon light dance, full of technology, bringing a full sense of ceremony.
In the interior, Emgrand L also cleverly integrates the energy elements of Chinese culture and modern science and technology, using two contrasting colors of Danqing blue and liuyun white, which is simple and quiet, creating a flexible sense of beauty and endless charm. "Qinse and Ming" center console, the shape is inspired by the Chinese guqin, the through-style outlet line is as smooth as the strings, under the collocation of the landscape echo radium carving craft trim, tradition and modernity coexist, the wonderful combination of industry and art, showing vitality and texture.
Che Toujun believes that the Emgrand L has taken a solid step upwards for Emgrand, and Geely and even Chinese auto brands have a new benchmark of 100,000 yuan.