Sega plans to bring Persona globally and add multi-platform support

Sega recently held a meeting of delegates and investors where Sega discussed the game to be released this year and its plans for the future. According to reports, Sega intends to develop the "Persona" series into a globally renowned work, an IP that is familiar enough to be known around the world.

According to Sega's marketing plan, IPs such as Sonic the Hedgehog, Dreamstar OL, Like a Dragon and Total War are also included in the plan. Sega's plans for these games, including Persona, are to grow them into a global brand, and its specific strategy seems to be to expand platform and language support and release more games simultaneously to different parts of the world. Persona also emphasizes multimedia such as animation, live performances and concerts, as well as other touchpoints beyond video games.

Sega noted that the promotion and licensing of Persona is a major advantage of the series and has the potential to expand further. While There is still room for growth in The Popularity of Persona, Sega representatives believe the series is unlikely to reach the global scale of Sonic.