The opening of the exhibition hall into the business circle is a particularly obvious phenomenon in the automobile circle in recent years, especially new energy vehicles. Compared with the traditional 4S store model, it has great advantages in terms of brand, model exposure, and user experience. Looking at the present, going out for a walk and accidentally buying a car may not be a joke.
On December 4, 2021, Wuling New Energy Guangzhou Flagship Center was officially opened! Following the establishment of Wuling Global Brand Center in Shanghai, Wuling New Energy Flagship Center was also built in Guangzhou, located in Panyu Wanda Plaza.
The first impression of the overall store is that of a young trend. Wuling has built it into an Internet celebrity punching point, and since its opening for a month, it has indeed attracted many friends to punch in. I have to say that Wuling's Internet celebrity strength is still quite capable of playing ~ As the first Wuling directly operated store in Guangzhou, it has well integrated with local characteristics and created its own style. In addition, Wuling, who will "create momentum", will naturally not let go of the cross-Chinese New Year's Eve.
On the night of the cross-Chinese New Year's Eve on December 31, Wuling oversaw the Guangzhou landmark - Canton Tower, sending New Year wishes to the people of Guangzhou, and announcing that Wuling officially entered Guangzhou.
In the evening, Wuling also launched a New Year's Eve Live for young people in Panyu Wanda Plaza. In terms of playing this, Wuling can really hold it properly ~ the scene belongs to the open garden, from the appearance of special models to the construction of various scenes, creating an immersive play experience.
The most eye-catching model is the KiWi EV Pig Little Eight, fashionable and cute, attracting the attention of many female friends. There is also the Guangzhou Year of the Tiger special edition Hongguang MINI, tiger tiger life and power and reveal a strong cute atmosphere, can be described as a cute tiger down the mountain! If you can't taste these two models on the spot, don't worry, because after the New Year's Eve, they will be displayed in the store.
The KiWi EV is equipped with a drive motor with a maximum power of 40 kW and a peak torque of 150 N·m, a NEDC cruising range of 305 km and a maximum torque of 150 N·m. The Hongguang MINI EV is equipped with a maximum power of 20kW drive motor, peak torque of 85N·m, NEDC cruising range of 120km and 170km two versions.
In the small and micro new energy vehicle market, the market performance of Hongguang MINI EV is quite eye-catching, and the cumulative sales volume from January to November 2021 reached 370742, which is really a popular people's scooter. Wuling New Energy Flagship Center has now settled in Guangzhou, with the high density of traffic brought by the business circle, its products will get greater exposure, so that more people know what the people's scooter produced by Wuling is like.
At the same time, this also greatly shortens the distance between Wuling and consumers. Coupled with the young and fashionable decoration design of the direct-operated store, to a certain extent, everyone will have a big change in the brand impression of Wuling.
Since 2022, what kind of market explosive power Will Wuling New Energy continue to show, it is still worth looking forward to. Wuling, which knows how to be close to the needs of users and what the people need, will eventually gain more consumer recognition in the future.