On December 31, the "Gift Qingdao" city New Year plan with the theme of "Qingchao" was officially launched. It is reported that the event aims to send New Year's invitations and greetings to friends through the transmission of urban cultural IP, while creating surprises and spreading urban culture.
The scene of the launching ceremony of "Gift Qingdao"
At the launching ceremony, Qingdao's first urban cultural IP "Mr.Young" was released, with the unicorn as the shape, holding Qingdao city flower winter, wearing a shirt and vest, a blue he, virtual a vibrant, elegant and foreign atmosphere, open and friendly young gentleman image, its trend charm and unique personality, it is from the multi-dimensional summary of Qingdao's urban cultural connotation, but also will carry the mission of urban communication.
It is understood that during the "Gift to Qingdao" activity from January 1 to 3, 2022, the four urban blind boxes containing the "Mr.Young" series of cultural creations will promote 10,000 encounters with "Mr.Young" around the world through 10,000 friendship gifts.
Qingdao's first urban cultural IP "Mr.Young" was released
It is reported that the city blind box may be an audible bookmark in the shape of vinyl, linking the city's century-old literary tide; it may also be a big artist badge, showing the atmosphere of painting that Qingdao has been born with since the beginning of the city; it may also be a refrigerator sticker for the life scene in the courtyard, intended to reaffirm the architectural dialect and era value of a city; more likely to be a unicorn tide play, which represents the concentrated summary of Qingdao's historical and cultural elements - four blind boxes and four cultural creations, in literature, art, architecture, On the four latitudes of history, it shows the outside world that the century-old "green tide" is still worshipping endlessly in the beautiful years of unicorn allegory.
On a global scale, urban cultural IP is proving its strong effectiveness, through creativity to create a city cultural IP, explore and use the city's regional cultural characteristics, build a city's cultural and creative ecology, and become an excellent way to achieve urban dissemination and cultivate "fan economy".
The "Gift to Qingdao" City New Year Plan is co-sponsored by the Propaganda Department of the Qingdao Municipal Party Committee of the Communist Party of China and the Qingdao Municipal Bureau of Culture and Tourism, undertaken by the Qingdao Daily Newspaper Group, supported by the Qingdao Shinan District Culture and Tourism Bureau, the Qingdao Shinan District Rong Media Center, and co-organized by Liangyou Bookstore. (China Daily Qingdao Reporter Station)