In addition to all kinds of entertainment venues offline, such as script killing and escape room, the online entertainment methods brought about by the development of the Internet are also very diverse, such as online games, short videos, stranger social platforms and so on.
However, the development of China's Internet itself does not last long, especially many emerging Internet industries, are only in recent years, so there may be some situations where supervision is not in place, which is inevitably filled with some "bad information" or "edge ball" seems to have become a survival weapon for many platforms.
Fortunately, the state also attaches great importance to this, according to the data of China's anti-pornography and non-network, from June 2021 to the end of October, China's "net clean net" activities have cleaned up more than 10 million pieces of data, and at the same time shut down more than 110,000 bad websites, which can be said to be "happy".
However, it is not only such a problem online, in fact, many offline entertainment venues also have exposed "insiders".
KTV has special services
KTV used to be the best place for many young people to relax and gather, since the emergence of KTV in China in the 90s of the last century, KTV's positioning has also changed from the beginning of "high price" to today's "everyone can afford to consume", it is in this way that KTV has been favored by consumers.
However, there are still many problems in China's KTV industry, and paid escorts are one of them. As an entertainment venue, there should be no indecent performances, transactions and other "special services". However, since the existence of KTV, such problems have always existed.
Even after undergoing rectification, in recent years, we can still see similar situations in many media reports, and some even blatantly sell "special services" in public. Of course, the reason why KTV does this is to make money, according to media reports, such "special services" are very expensive, and some accompaniments charge 500 yuan for an hour. Such "special consumption" will cost tens of thousands of yuan a night.
And such behavior has long been out of the scope of "rubbing the edge ball", which is directly illegal. However, the relevant departments are also vigorously rectifying, and many KTVVs have directly closed down.
However, the problems existing in the KTV industry can not be solved by rectification alone, and there are problems in the entire industry itself, and many netizens said that if there is no such "special service", KTV will long be "dead".
KTV is "obsolete"
Do you remember the last time you went to KTV? As mentioned at the beginning, the current entertainment methods are diverse, no longer the era of lack of entertainment in the past, so the original most favored KTV will naturally have a loss of consumers.
Even if there is still a demand for K songs, the current network can also allow everyone to meet it for free without leaving home. The authoritative agency Ai Media Consulting once proposed in the report that in 2021, there will be about 510 million online K-song users in China, and it is expected that in 2022, this scale will expand to 570 million people.
It can be seen that many people in China have chosen online K songs, compared to offline KTV venues, the variety of songs is rich, free, stay at home, etc., are able to win the "advantage" of consumers, and offline KTV is difficult to surpass. It can also be said that under the development of the Internet era, the unchanged KTV has become "outdated".
KTV is going to "perish"?
Therefore, the "special service" rectification coupled with the immutable "obsolete" label, many KTV has begun to be "eliminated". Enterprise investigation data has shown that in the past 5 years in China, a total of 18,000 KTV have been shut down and cancelled.
Among them, the number of cancellations in the first half of 2021 alone reached 2,000, which is an increase of 15.2% year-on-year compared with the "black swan event" in 2020. In contrast, the number of KTV companies registered in the same period was only 1652, a direct decrease of 41.3% year-on-year.
From this data, we can see a problem, that is, the number of newly opened KTV is getting less and less, and the number of KTV that has collapsed is more and more, according to this trend, the number of KTV in China will be less and less, and there may even be a "demise" situation.
Today's KTV industry to this point, it is really regrettable and lamentable, but also inevitably reminiscent of its past "brilliant period", the data of the Prospective Industry Research Institute shows that in just 3 years from 2013 to 2015, the growth of KTV registration in China has reached nearly 30,000.
The market size of the entire industry has also exceeded 100 billion, reaching 128.02 billion yuan. Nowadays, the KTV industry can really usher in a "cold winter", not only is it unpopular, but also the problem of "special services" still exists in individual KTV, where does the future of KTV go, and it is still a difficult problem to solve...
Will you still go to KTV today? How do you think KTV won't go out of business? Feel free to leave a message in the comments section.