Jay Chou into the meta-universe? Its NFT products sold nearly $70 million

Beijing News Shell Financial News (reporter Luo Yidan) On December 31, 2021, Jay Chou and Kunling couple posted the NFT image of Phanta Bear (Phantom Bear) on social platforms, and Jay Chou said in the caption under the picture that this was "the first special gift received by brother".

Pictured: The sale page of Jay Chou's NFT project on the OpenSea platform

Shell financial reporter found that in fact, the phantom bear is the NFT product designed by Jay Chou's fashion brand PHANTACi. This also means that after Yu Wenle and Lin Junjie, Jay Chou has become another entertainment star who has entered the meta-universe and NFT.

10,000 Phantom Bears have sold 4,500

On January 1, interactive entertainment platform Ezek announced the official launch of Phanta Bear (Phantom Bear) NFT products designed and produced by Jay Chou's fashion brand PHANTACi.

NFT (Non-Fungible Token) Chinese translated as a non-homogeneous token, when a work of art is cast into an NFT, the work becomes a unique digital asset on the blockchain. Due to its irreplaceability, many works of art have been "NFT-oriented" and auctioned off at sky-high prices in foreign trading markets, triggering a wave of speculation. In addition, NFTs are also considered to be one of the basic technologies necessary for the confirmation of virtual objects in the future metaverse, so they are often bound to the "metaverse".

According to public information, PHANTACi was founded in 2006 and co-founded by Jay Chou and his friend Ric. According to Ezek's official website, the costumes and accessories of each Phantom Bear are designed by PHANTACi, "The Phantom Bear is a collection of 10,000 algorithmically generated digital collectibles that double as membership cards for the Ezek Club." Each Phantom Bear has a unique set of traits and can unlock different, unique access rights for its owner. ”

Shell financial reporters logged on to the Ethereum homepage of Phantom Bear NFT and found that the price of each Phantom Bear was different, but the seller stipulated that its reserve price was 0.38 ether, equivalent to $1439.63. As of 13:00 Beijing time on January 3, 2022, 4500 people have owned the Phantom Bear NFT, and the trading volume of the NFT product has reached 1800 ethers, equivalent to 68.1932 million US dollars

Ezek officially said that in the future, virtual concerts will be built in Ezek, "Ezek will buy a virtual land and build a member-only clubhouse in the meta-universe, and everyone who buys the Phantom Bear will be able to participate in the virtual concert with this NFT." ”

"In 2013, when we were shooting and producing Jay Chou's self-written and self-directed film "Rooftop Love", we wondered if there could be a virtual space where the audience could not only watch the movie, but also enter the romantic scene of the film aesthetic to enjoy it. Now we want to combine our fashion vision with the new blockchain era by building phantom bear NFTs. Phantom Bear has two bright, star-studded eyes, they fully express the artistic talent of The Chinese Pop King, 10,000 Phantom Bears can not only allow owners to enjoy a wealth of online and offline rights, but also enjoy the way of meta-universe life. Ezek's official website introduced.

It is understood that Ezek is a digital encryption interactive entertainment platform incubated by Starvision Entertainment Ltd. (S.E.L) based on blockchain technology, and the founder of S.E.L is Liu Qihong.

Which other star enters the metaverse? Yu Wenle sells NFTs to make money Lin Junjie loves to "buy a house"

It is understood that this is not the first time that entertainment stars have entered the NFT and metacosms.

At present, the most enthusiastic collector of NFT products is Yu Wenle. Long ago, he had replaced his avatar with the avatar of the classic NFT work cryptopunk, and in response to a question from Christie's auction house, he said, "NFT will be the big trend of the future, because it represents the model of an era." ”

Shell financial reporters found Yu Wenle's blockchain account "0x279679" and found that he currently has a total of 9 cryptopunk avatars. Interestingly, Yu wenle also made money by selling cryptopunk, and records show that his total purchase of cryptopunk was $1.23 million, and the sale of cryptopunk was $1.58 million.

Compared with Yu Wenle, Lin Junjie's social account avatar is the avatar of another classic NFT work", "Boring Ape", but in addition to buying an NFT avatar, Lin Junjie also publicly announced on the social networking site that he bought three virtual lands on Decentraland, spending about $123,000, about 783,500 yuan.

Shell financial reporters observed that in addition to stars, major brands also have the action of entering the meta-universe. On December 17, sports brand giant Adidas launched the first series of NFTs of its sports classic series Origins, which is called "Entering the Meta universe", which quickly sold out as soon as it hit the shelves, with a total sales volume of about $22 million. It is reported that buyers who purchase the series can get exclusive access to products, including virtual wearable devices that can be used on platforms such as the blockchain game world The Sandbox, as well as physical products such as hoodies and sportswear.

The Morgan Stanley report shows that when the metacosm arrives, the luxury industry will benefit. Digital demand for fashion and luxury brands will rebound from its current low levels, allowing the luxury industry to increase sales by $50 billion by 2030. Over the next eight years, NFTs and social gaming will increase the total potential market size of luxury giants by more than 10%, and the EBIT profit of the entire industry will increase by about 25%.

However, it should be noted that the current purchase and sale of foreign NFT products often need to use virtual currency to pay, and based on policies, domestic virtual currency has strict supervision, so domestic NFT products can not be purchased through virtual currency.

Some people in the blockchain industry told Shell Financial Reporter that this is because the characteristics of the NFT itself are a virtual asset, the liquidity is very strong, so it is easy to become a tool for speculation, "In fact, the reason why some NFT projects can sell at high prices is also related to the attraction of celebrities themselves, but it can not guarantee that it can always 'preserve and increase in value', ordinary people need to be cautious when entering the game." ”

Ezek also stated in the official website disclaimer that this product "is not a financial product or any investment and wealth management product, the purpose of the product is not designed for investment purposes, whether purchasing or selling this product, for the purchaser's own decision and responsibility, the company can not predict or control the future price changes of the product, if there is any price fluctuation, it has nothing to do with the company." ”

Beijing News shell financial reporter Luo Yidan Editor Luo Dongjun Proofreading Chen Diyan