Cover news reporter Liu Kesheng
On January 1, 2022, the main urban area of Zigong in Sichuan welcomed many citizens and tourists, and everyone took advantage of the warm sunshine to enjoy the new year's day.
On the same day, the city's 16 A-class scenic spots received 49,292 tourists, achieving ticket revenue of 1,008,683 yuan, an increase of 123.85% and 907.17% respectively over the same period in 2021.
In addition, the city's red tourist attractions such as the Red Education Base in Jiangjie's hometown received 4240 people. All public cultural venues in the city are open normally, receiving 816 public tourists; the average occupancy rate of star hotels in the main urban area is 52.8%.
Highlights of tourism and cultural activities Zigong has launched 4 boutique tourism routes to tourists
During the holiday, Zigong City launched a number of boutique tourism routes such as the Red Footprint Tour of China's Lantern City, the Tour of the World Geopark, the Tour of Ancient Town, and the "Surprise Zigong" Food and Shopping Tour to tourists, which set off the happy and peaceful atmosphere of New Year's Day in multiple dimensions.
At the same time, around the theme of welcoming the new, various districts, counties and scenic spots have also launched a series of activities. Zigong Dinosaur Museum launched the "2022 Zigong Dinosaur Art Week", "Dinosaur Kingdom in My Eyes" Children's Painting Exhibition, "I Paint Dinosaurs with The Master" and other activities.
On New Year's Day, the city's libraries, cultural centers and other public cultural activity venues are open for free, and the municipal library launches activities such as "2022 New Year Book Exhibition", "Reading new year's Day" and "new wishes". All districts and counties carried out activities such as "Our Chinese Dream - Culture into Ten Thousand Homes Activities" and "Culture into Ten Thousand Homes - Live Video Broadcast of Hometown Year" to carry forward the core values of socialism and excellent traditional Chinese culture and praise the new era. Artesian Well District launched an online cultural tourism exhibition hall and a public welfare micro-classroom; Fushun County launched a cultural performance to the countryside.
Rural tourism attracts family participation in the night economy and red tourism is hot
During the holidays, rural tourism has become the choice of many citizens. Leisure vacations, village hiking (cycling), picking experiences, family gatherings, etc. have become the main contents of rural tourism.
The number of returning tourists and short-distance tourists has increased significantly, and the sales revenue of rural leisure, strolling outings and rural tourism has increased. Due to the good weather, rural tourism has received nearly 100,000 citizens and tourists, satisfying the "pastoral feelings" of tourists.
With the theme of "Viewing Zigong Lanterns and Celebrating the Chinese New Year", Zigong China Lantern World Scenic Spot launched an online "cross-Chinese New Year's Eve" lantern viewing activity, with 5 major districts and 14 theme sections, to create an "interactive immersive night tour experience" that integrates traditional art and modern light and shadow technology, which is interactive, playable and ornamental, bringing visitors a refreshing and shocking feeling. Through online live broadcasting and other forms, more than 10,000 lantern-watching tourists online and offline jointly "New Year's Eve" to pray for the New Year.
In addition, the city's shopping malls launched promotional, delayed operations and other activities, the business is hot; Huixing Road, Tongxing Road and other food streets are difficult to find.
Red tourist attractions such as Jiang Jie's hometown, Deng Ping's former residence, Wu Yuzhang's former residence, and Lu Deming's former residence have added a bright red color to the city's New Year's Day in 2022, receiving a total of 4240 tourists. Many tourists choose to punch in the city's various red tourist resorts, relive history, remember the martyrs, visit the places where the predecessors lived and fought, and feel the spirit of the revolutionary martyrs in the glory years. The newly built Jiang Jie's hometown is deeply loved by tourists, receiving more than 2,800 tourists on the same day, and new attractions such as the Jiangzhujun Martyrs' Life Exhibition and the Jiangzhujun Martyrs Statue Square have received many praises.
The cultural tourism market is stable and orderly On New Year's Day, no tourism complaints and safety accident reports were received
On the same day, the city carried out a total of 9 relevant law enforcement inspections, dispatched 18 law enforcement personnel, inspected 3 Internet service places, inspected 4 entertainment venues, inspected 3 network culture business units, inspected 2 tourism-related business units, inspected 4 travel agencies and their branches, and inspected scenic spots 3 times, and no violations of laws and regulations were found.
Judging from the operation of the holiday market, the tourism enterprises in Zigong City operate in good faith and law-abiding, and it has become a common practice for tourists to travel in a civilized way. There are no major tourism complaints and safety production responsibility accidents, and the cultural tourism market is civilized and orderly. As of 1 January, no tourism complaints had been received. No major complaints or safety incident reports have been received.
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