Chongqing small noodles, roasted pork, back pot meat, roasted white, tamales... These are the hometown flavors of Chongqing people. Nowadays, they are transformed into "convenience foods" that you can buy online and taste at home, including many "intangible" foods!
On June 3, Chongqing Hechuan District held a press conference on "Creating An Intangible Cultural Heritage Brand", which "brought goods" out of the circle for the "Lai Daxia" intangible cultural heritage technical products, and launched the "Lai Daxia" intangible cultural heritage fast food free tasting activity for 10,000 people. Chen Jiao, deputy mayor of Hechuan District, tried it on the spot and held out his thumb to "manually praise".
Intangible Cultural Heritage Fast Food will focus on "Chongqing Flavor"
The founder of the intangible cultural heritage fast food brand is Lai Weixue, the inheritor of the "double intangible heritage" skill, who is not only the "inheritor of the Chongqing small noodle intangible heritage" in Hechuan District, but also the "inheritor of the intangible heritage skills of Chongqing halogen products".
Chongqing people love the taste of their hometown the most, and intangible cultural heritage also needs to be inherited, how to better combine the two? Lai Wei said that through technological innovation, the intangible cultural heritage food will be made into a convenient fast food, so that more people can understand the intangible cultural heritage food, and it is also convenient to buy and taste the "intangible cultural heritage on the tip of the tongue".
"Hechuan-made" Lai Daxia convenient fast food products, is based on the national key leading enterprise Chongqing Dejia Meat Technology Company developed, and the main "Chongqing flavor". Only Chongqing small noodles have "bowl miscellaneous", bowl beans, beef, etc., self-heating rice has back pot meat, fish fragrant meat shreds, etc., there are also braised meat, roasted white, tamales, sandwich meat, etc., convenient foods are readily available, look at all the relief.
At present, the "Lai Daxia" intangible cultural heritage fast food has been on Tmall, Jingdong and other online malls, and has also opened offline experience stores.
Hechuan has these "intangible cultural heritage on the tip of the tongue"
"The brand is slowly made, we must be a century-old brand," said Chen Jiao, deputy mayor of the Hechuan District Government of Chongqing Municipality, "We hope that the intangible cultural heritage brand 'Lai Daxia' will be built as a nationally renowned brand in the field of convenient fast food, and another well-known local trademark, so that consumers across the country and even the world can understand and taste the local agricultural products and intangible cultural heritage food from Hechuan." ”
According to the relevant person in charge of the Cultural and Tourism Committee of Hechuan District, Hechuan has a total of 63 items on the district-level intangible cultural heritage list, and 18 items have entered the Chongqing municipal intangible cultural heritage list, including traditional skills, folk dances, folk music, folk customs, folk literature, traditional art, traditional medicine, etc., with 20 representative inheritors at the municipal level. Among them, hechuan peach slices, Hechuan meat slices and Wu Shufang plaster traditional skills were officially declared as national intangible cultural heritage projects.
In the list of intangible cultural heritage, Hechuan has many "local good tastes" selected, becoming "intangible cultural heritage on the tip of the tongue". Such as Hechuan sugar painting, Tongdefu peach slices, Sanmin Zhai peach slices, chicken scribes, Tianxing vinegar, Hechuan meat slices, Hechuan roasted pork, Sanhuiba white orange sugar, Shitan dried tofu, Xianglong kohlrabi, Qingcaoba radish rolls, crispy peppers, Lai Ji small noodle seasonings, Hechuan wide powder, loquat wine and so on.
In the next step, Hechuan will promote the organic integration of intangible cultural heritage protection with tourism development, revitalization of traditional crafts, and rural revitalization, promote the integration of intangible cultural heritage into the times and into life, and encourage intangible cultural heritage project protection units to register intangible cultural heritage trademarks in a timely manner and apply for intangible cultural heritage technology patents.
Upstream News Chongqing Morning News reporter Jiang Yan