The afterglow of the epidemic has not yet dissipated, and in order to ensure safety, the Shanghai Health Promotion Center advocates that people "do not travel unless necessary". Therefore, many people choose to "stay in Shanghai" and celebrate the New Year in situ.
New Year in situ, homesickness is still there, how can we talk about worrying about it and have a good year? To this end, the major supermarkets in Shanghai have "shown their magic" and added a bit of New Year flavor to the second Spring Festival under the epidemic with their own unique New Year goods.
RT-Mart: Specialties from all over the world gathered, and eaten all over the country for the New Year in situ
Fu Liji roast chicken, Taidiao drunken white shrimp, paper wrapped lychee sea bass, Wu geng intestinal Wang, Chongqing Wanzhou grilled fish, hot pot flat tip duck soup, black pepper beef grains, two-color eight treasure rice... 5 cold dishes, 9 hot dishes, 4 soups and a dessert. This is not the name of the dish, but the "New Year dish" launched by RT-Mart for this year's Spring Festival.
After the eighth year is the Year, the New Year in situ, but also nostalgic for the taste of hometown. In order to satisfy the taste buds of consumers who stay in Shanghai for the festival, Shanghai RT-Mart's "Runfa Workshop" has launched 19 Chinese New Year's Eve meals mainly in Jiangsu, Zhejiang, Shanghai and Anhui, but also includes flavors from all over the country. Simply process the purchased products and the rich dishes will "jump on the table". In terms of the original traditional characteristics, RT-Mart's dish developers have also innovated each dish. For example, Shanghai's traditional two-color eight-treasure rice has been improved and added to the taro puree, becoming RT-Mart's explosive product this year. On the "New Year Goods Street" in RT-Mart, consumers buy while shopping, and place all kinds of New Year products "one stop" to meet all new year needs.
This year, it is expected that the annual sales volume will more than double compared with last year, so RT-Mart has increased its order volume accordingly and sent dish developers to the factory. While ensuring supply and quality, RT-Mart has also done a good job of price preservation, so that consumers can buy sufficient and value-for-money New Year goods.
Walmart: Internet celebrity IP helps the trend of the new year
Also with "a street of New Year goods", Wal-Mart has attracted the attention of consumers with the characteristics of Internet celebrity products. Chen Jia, senior vice president of Walmart China and chief purchasing officer of hypermarkets, said that this year's Spring Festival, Walmart will focus on the differentiation of products, "providing trendy and extreme cost-effective New Year goods and convenient omni-channel services."
In Walmart, all kinds of Internet celebrity New Year goods are neatly arranged and staggered to welcome customers. In 2020, Walmart's six omni-channel New Year goods consumption trend report mentioned that more post-80s and post-90s have joined the tide of new year goods purchases. At a time when young people are joining the mainstream consumption, during the Chinese New Year this year, Wal-Mart has developed and listed many Internet celebrity products that young people like to see through the co-creation of brands and the reengineering of products. Such as three squirrels, "open small stove" series of products, Kangbach honeycomb wok and other popular products, the use of "daily low price", full reduction and other promotional activities, low price, from quality, packaging to sales, the whole process meets the needs and preferences of the younger generation of consumers.
"Visiting friends, it is better", Wal-Mart, as its promotional materials said, has selected a series of "preferred New Year goods", not only including Internet celebrity New Year goods, but also the addition of its own brand "Huiyi", constantly launching new cost-effective goods, with wide coverage, quality assurance, and all-round benefits for customers.
Hema: Worry-free and tasteful, "small" families can also live a "big" year
In response to the call to reduce gatherings, small families choose to celebrate the New Year on the spot, how can they be both worry-free and ritualistic?
This year is the first year that Hema has launched the "Small Family Chinese New Year's Eve Meal" in Shanghai. At the beginning of January, the relevant pre-sale channel has been opened. In addition to retaining the traditional New Year dishes that Shanghai Hema users used to love to eat and buy in the Chinese New Year's Eve meal package, such as family portrait, Sixi roasted bran, braised pork, etc., this time Hema also launched a Chinese New Year's Eve lunch gift box with the old hotel in Shanghai. Featuring the gold medal dish Eight Treasure Duck of the Old Shanghai Hotel, six courses are available for 4-6 people, with hot and cold dishes. For smaller families, Hema also provides a "Five Blessings Linmen Package" for three to four people, which is not more than 100 per capita, so that the people who are in situ for the New Year can enjoy the Fun of the New Year in their small homes.
During the Spring Festival, the box horse is not closed. During the Spring Festival last year, about a thousand families chose to eat Chinese New Year's Eve meals at the store. This year's Hema New Year Festival will continue until February 28, whether consumers want to order New Year dishes anytime and anywhere, or free their hands to eat in the store, Hema has provided it with corresponding choices: Hema has launched a dazzling semi-finished New Year dish, eliminating the trouble of side dishes, and several people can also make a table of traditional taste; at the same time, it will continue to supply fresh Chinese New Year's Eve meal dine-in, Chinese New Year's Eve day, consumers can also easily eat hot meals in Hema on the same day. Chen Meijun, head of catering in Hema Shanghai, said, "Even 'small' families can spend 'big' years in Hema."
Sam's Club: Shop for global goods and enjoy a creative New Year's flavor
In addition to the traditional must-have New Year goods, creative New Year goods are also the trend of this year's Spring Festival.
Sam's Club hopes to "create a high-quality, innovative, and convenient Spring Festival for members." In addition to ensuring the supply of New Year goods, as a high-end membership store under Wal-Mart, Sam's Club used its global procurement resources to bring high-quality imported products to members during the New Year. Like the private label Member's Mark, madeleine cake selection of French wheat, fresh milk preferred domestic production area... Adhering to the concept of "member first", Zhang Qing, chief purchasing officer of Sam's Club China, said that "every product is carefully selected, allowing members to enjoy a different quality Spring Festival".
At Sam's Club, not only can you buy high-quality traditional Chinese New Year dishes, but all kinds of exotic dishes can also become the seasoning of consumers' Chinese New Year's Eve dinner table. The pre-sale Chinese New Year's Eve meal set for 4-6 people includes Asian-style troop pots, roasted eels, flower carved drunken chicken, as well as Western-style Australian valley-fed meat steaks, Swiss rolls, etc., which can be described as a fusion of Chinese and Western, quite creative.
Sam's Club not only provides consumers with innovative dishes and goods, but also provides customers with entertainment items such as Switch game console sets that young people love. With a wealth of entertainment and leisure projects, families can enjoy family time more securely and happily, and spend a fun Spring Festival holiday.
Author: Xu Jinghui Fu Jijing
Editor: Wang Xiang