Yongcheng's "reunion economy" continued to heat up

The picture shows the Mid-Autumn Festival food customs small class in Nantang Old Street. (Photo by Qiu Qianfan and Sun Jiali)

Reporter Sun Jiali

Correspondent Lin Yingting

Brilliant lasers, flower lanterns carry wishes, rabbits communicate... The Mid-Autumn Festival, the festival of reunion, and the full moon hanging high pinned on people's eternal good wishes. This year, despite the normalization of epidemic prevention and control, the Yongcheng merchants who know best how to conform to the trend have "changed" a lot of new consumption patterns around the holiday themes of "parent-child", "moon appreciation" and "reunion".

The trend of alternative consumption is obvious

The Mid-Autumn Festival reunion dinner is scheduled to be hot

"Every year the Mid-Autumn Festival is a reunion day for our big family, if you cook at home, just to purchase ingredients to be busy for half a day, it is better to eat a reunion dinner in a restaurant, save time and effort and a sense of ceremony, it is very good." As in previous years, at noon yesterday, Ms. Dai, a citizen, brought her family to the old Ningbo 1381 restaurant Hongtai Square to dine, and the yellow fish with rotten skin, the signature braised pork, the ningbo old three fresh and the kung fu hemp ball are all ms. Dai's must-order dishes.

The reporter visited a number of hotels and restaurants in Ningbo. The person in charge of the restaurant said that the store has been full for two or three days, and the staff are working overtime to serve the Mid-Autumn Festival family banquet.

Among them, the passenger flow of the hongtai square store of the old Ningbo 1381 restaurant doubled compared with usual; all the private rooms of the East Fuyuan Hotel during the Mid-Autumn Festival holiday were booked before the festival; the Yonghui Xiaoxian and Yongshang Grandma Bridge stores in Nantang Old Street ushered in a small peak in passenger flow; and the turnover of Roast Jiangnan Barbecue from September 19 to 21 increased by 63% compared with the previous three days.

"The continuous popularity of the holiday catering industry shows that due to the impact of the epidemic, the idea of local festivals and local consumption has been deeply rooted in the hearts of the people, alternative consumption has begun to appear, and many citizens will replace the original budget expenditure of going abroad, going out of the province and even going out of the city to catering expenses, and the demand for catering will become more and more intense." The relevant person in charge of the Municipal Bureau of Commerce said.

It's a good time to watch the moon

Colorful "night economy" ignited Yongcheng

The night market shines with thousands of lights. This Mid-Autumn Festival, when it comes to the place where you must punch the clock, it is not Nantang Old Street. This old street that is impacting the provincial high-quality pedestrian street has carefully planned the custom activities of "Heaven and Earth Circle Circle People Circle • National Day Mid-Autumn Festival", and the new concept of "Digital Mid-Autumn Festival" has attracted citizens to linger, and the passenger flow of the holiday has reached 90,000 people.

Approaching Nantang Old Street, the first thing that catches the eye is the "Fantasy Water Mist Gate", the light and shadow flicker, the "fairy qi" is swirling; the traditional experience interactive area of painting rabbits and making lanterns is crowded in front of the crowd, and the children are quietly and attentively depicting; in the Ningbo Cuisine Museum, the Mid-Autumn Festival Food Customs Small Class has also started, and the activity is in the form of parent-child interaction, inviting parents and children to make mooncakes together.

Not to be outdone, the Old Bund of Ningbo built a promenade of nearly 100 meters on the platform along the river, which was hung with lanterns of different colors and oil-paper umbrellas, and there were riddles hanging under the lanterns. Citizens and tourists can guess the riddles of the lanterns in the moonlight, make moon cakes, or make fans, participate in garden parties, and watch light shows, and the whole pedestrian street is full of a rich festive atmosphere.

Not only embodies tradition, Yongcheng's Mid-Autumn Festival nightlife is also quite fashionable and pyrotechnic.

Among them, Heyi Avenue Shopping Center specially introduced the "Glitter" light art photo, together with MK ILLUMINATION, through the environmental protection elements to create a new light show, share a wonderful light feast; Yinzhou Baolong Plaza launched a series of activities such as the Moon Museum, the Moonlight Liquor Store Street Market, the Full Moon Retro Party, the Moonlight Riddle Interaction and the Moonlight Romantic Flower Market; Ningbo Cultural Square in addition to staging a "National Style Feast Reunion" Mid-Autumn Festival Gala on the evening of September 20, but also for the first time jointly with the second-hand idle platform Idle Fish , to create a Ningbo Chaoqu retro second-hand market...

The era of quality consumption has arrived

Citizens pursue branding and greening

From September 16th to 20th, the "Save the Earth Plan" Coffee and Dessert Festival with the theme of advocating a low-carbon, environmentally friendly and green lifestyle was held in Jiangbei District. According to statistics, the event attracted nearly 1,000 consumers to participate, driving the turnover of commercial complex coffee and dessert shops such as Raffles City, MixC, Jiangbei Wanda, Jiangbei Hengyi and other commercial complexes to exceed 1 million yuan.

Obviously, with the advent of the era of quality consumption, the pace of citizens' pursuit of branding and greening is getting faster and faster, and these trends are particularly obvious in this Mid-Autumn Festival holiday.

Taking Heyi Avenue as an example, the Mid-Autumn Festival collided with the 12th anniversary of the Heyi Avenue Shopping Center, and the surprise courtesy enriched the holiday life of the citizens. The first floor luxury brands buy more and send more, arousing consumers' enthusiasm for buying; the atrium of Area B launched a special Mid-Autumn Festival plan, new members can register or consume any time to get Mid-Autumn Festival gifts; new stores have landed, Qeelin limited time stores, new elements Ningbo first store queue... According to preliminary statistics, the passenger flow of Heyi Avenue during the Mid-Autumn Festival holiday increased by 24% year-on-year.

Catering to the era of quality consumption, other commercial complexes have joined hands with major brands to release big moves: Ningbo Vientiane Hui Mid-Autumn Festival during the full retail 500% off, superimposed and then enjoy 500 yuan free 300 yuan; Hankyu Department Store's international famous products, fashion clothing, digital home, etc. are sold at 6.8% off, and can also be stacked 10 times points; Ningbo 200 gold promotion efforts are not ambiguous, the whole gold jewelry is discounted and then enjoy 9.8% off, Mancaron and other 100 yuan per gram discount...

"After the Mid-Autumn Festival holiday is over, it is the National Day holiday, we will seize the opportunity of festive consumption, continue to mobilize more merchants to implement brand promotions, and promote the upgrading of the consumer market in our city on the basis of overcoming the impact of the epidemic." The relevant person in charge of the Municipal Bureau of Commerce said.