In 2019-2020, the great white rabbit has become a hot and popular product, and the old brand uses a trendy way to collide with a different spark.
From July 31st to September 16th, another nostalgic classic brand product under the Great White Rabbit brand, Baihua brand peanut nougat, also brought a very innovative attempt, and opened a peanut nougat derivative pop-up store in the L3 atrium of LuOne CapitaLand Crystal Plaza. What is more worth mentioning is that the Hundred Flowers Brand Peanut Nougat is also in the voice of consumers, and the Happy Lemon brand has launched a peanut nougat flavored milk tea shop.
Baihua brand peanut nougat, first born in Huashan Candy Factory before liberation, has been widely praised at domestic exhibitions, and has been rated as a high-quality product of Shanghai Municipality and the Ministry of Light Industry. "Nougat" is a transliteration of the English "nougat", when viewed from the sugar paper, it was mostly translated as "bird knot sugar", "knotted sugar", and the Huashan Candy Factory at that time in the production, due to the need for export tasks to use foreign languages, called "peanut nougat", has been used until now, is the more famous "peanut nougat" of that year. The small blue checkerboard-like pattern of small sugar paper wrapped in a piece of peanuts, chewy, with a rich milk aroma and peanut flavor, is deeply loved by the public. Later, many blue-white peanut rolls that imitated it appeared, but none of them reached that level. In 1997, Huashan Candy Factory was merged into Shanghai Guanshengyuan Food Co., Ltd., at this time, "Baihua Brand Peanut Nougat", "Great White Rabbit Milk Candy" and "Tianshan Dialect Plum Candy" became the three major candy brands under Guanshengyuan Food Company. In 2006, the Baihua brand was incorporated into the "Great White Rabbit" brand, and its peanut nougat was called the Great White Rabbit Hundred Flowers Nougat.
This time, the blue and white checkered peanut nougat from the depths of childhood memories was awakened again, taking cool photos, fun to play, tasting food, this "old naughty boy" really can play.
Unlock new eating methods
Peanut nougat flavored milk tea
For young people, milk tea is recognized as a contemporary "source of happiness". Peanut Nougat Flavored Milk Tea Shop has specially unlocked a variety of fairy-level formula milk teas for you who love to drink milk tea. When peanut nougat meets happy lemon milk tea, what chemistry will occur?
In the "Peanut Nougat Flavored Milk Tea Shop" in the L3 Atrium of LuOne Capita Crystal Plaza, 7 different flavors of Peanut Nougat Flavored Milk Tea are brought, in addition to the strong peanut aroma, each cup has its own characteristics, both the strong cheese flavor that makes you fall for a second, and the Slam Milk Tea with super ingredients, which no one will refuse, and the entrance milk aroma of peanut nougat.
Salty cheese peanut nougat milk tea, thick cheese milk lid, thick with a hint of saltiness, embellished with sweet peanut butter, cleverly degreased. Those who love sweet cheese can also choose rich cheese peanut nougat milk tea, mellow milk flavor with a sweet sense of pleasure; upgraded taro round, crystal ball peanut nougat milk tea, unlock new ways to eat, crisp crystal ball hard to play "personal charm". Slam peanut nougat flavor milk tea, full of peanut aroma combined with rich oolong milk tea, with full of small ingredients, milk jelly, taro balls, pearls, rich taste, great satisfaction.
●Pop-up shop captures "young hearts".●
The peanut nougat pop-up shop, which is consistent with the blue and white doctrine of nougat packaging, exudes a different kind of innovative cross-border new fashion, and the quality assurance of the "old brand" collides with the fashion elements, resulting in a wonderful chemical reaction, which can not only capture many "young hearts", but also open a new era of "old brand" brand development.
This summer, the timeless taste of blue and white lattice peanut nougat, in LuOne Capita Crystal Plaza launched the first "Peanut Nougat Pop-up Shop", with the feelings of old stories, full of childhood sweetness and happiness, unveiling the national tide model, deriving many trends around! Fashionable "out of the street artifact" canvas bags, fashionable one-step skirts, as well as the appearance and strength of the coexistence of scents, document bags, refrigerator stickers, brooches, pillows, erasers, makeup bags, etc., the category is complete, just waiting for you to buy and buy!
● The romance of French desserts - Cai Jia ●
In Shanghai, friends who love desserts may have heard of Cai Jia, and since the opening of the store, Cai Jia's French dessert circle has countless fans. This time French desserts are on the next level. The correct way to open "Peanut Nougat X Cai Jia" is here, using traditional techniques to blend caramel into the cream, bringing a smooth toffee taste, accompanied by peanuts mellow and fragrant; hand-fried peanut caramel flakes are fragrant but not greasy, and the cream blends with the cream to taste silky and rich. Where is this just dessert? This is clearly a kind of romance and sweetness! In this summer, come to LuOne Kate Crystal Plaza "Cai Jia" and meet your own French romance~
●The great white rabbit blind pump is beautiful and fun.●
The great white rabbit accompanies the growth of generations, and in the mezzanine of memory, it represents an innocent and happy childhood. Love to play dare to play and will play the great white rabbit, this year also brought a giant blind drawer, which places a variety of large white rabbit genuine peripherals, you can randomly get the great white rabbit pillow, the great white rabbit refrigerator sticker, the great white rabbit enamel cup ...
Delicious, fun, delicious, good shopping has all been assembled, quickly meet the small partner to go to the punch bar ~
Photo / Fan Yuhao Network
Edited / Gao Lei