On December 31, Xiaomi mobile phone official Micro announced the first sales report of the Xiaomi 12 series: the sales of the first sale of omni-channel exceeded 1.8 billion yuan in 5 minutes. Assuming that the average price of the Xiaomi 12 series sold is 4500 yuan, its sales volume will reach 400,000 units. At present, the official can still place orders normally, and it is expected to be shipped within 7 days, and it seems that the stock is still quite sufficient.
According to the data of Jingdong's self-operated platform, Xiaomi Mi 12 and Xiaomi Mi 12 Pro are the main force of this sales, and their sales are 41,000+ and 40,000+ respectively. In contrast, sales of the Xiaomi Mi 12x have been much bleaker, with fewer than 2400 units. On JD.com's self-operated platform, the delivery date of xiaomi mi 12 has been scheduled for January 15, while most of the delivery dates of xiaomi mi 12 pro are january 2. From the perspective of the first sale, the Xiaomi Mi 12, which focuses on small-size flagships, has once again become a hit and has been favored by more consumers.
Compared with the Xiaomi Mi 12, the Xiaomi Mi 12X, which is cheaper than 500 yuan, is indeed not fragrant enough: first of all, it uses the old Snapdragon 870 chip, and there is no Xiaomi's self-developed state performance scheduling function. Coupled with the current Snapdragon 870 models have reduced prices and promotions, the sales of Xiaomi 12X are dismal. Secondly, although it has almost the same hardware configuration in terms of imaging, the functions such as the native beauty portrait, the xiaomi imaging brain and the focus-tracking function of all things are missing, which still affects the user experience at the moment when computational photography becomes the mainstream. Finally, wireless charging and random standard charging sets are not supported, whether you believe it or not, qi Ji still adheres to the view that "wireless charging is the standard of flagship machines".
On the basis of adhering to the small size, Xiaomi Mi 12 has done the hardware stack to the extreme, which is also the main reason why Xiaomi Mi 12 can become a hit. In terms of performance, there is a Snapdragon 8 full blood three-piece set, and the selfie has 32 million pixels and the same native beauty muscle portrait of Xiaomi Civ, which is the feeling of excessive force. The rear adopts a combination of 50 million three-camera, with the blessing of Xiaomi's imaging brain and the focus-tracking function of all things, the practicality and ease of use of the whole machine are greatly improved. Inside such a thin and light fuselage, a 4500 mAh battery and a 67W triple fast charge are crammed in, which is still quite surprising. In addition to not having IP68 dustproof and waterproof, 2K resolution and ultra-telephoto, Xiaomi Mi 12 is basically made into a small-size Android flagship bucket machine.
Compared with the Xiaomi Mi 12, the Mi 12 Pro uses a larger body to bring more extreme hardware configuration and self-developed chips. The screen resolution has been upgraded to the 2K level, and the Samsung E5 luminescent material and the second-generation LTPO adaptive refresh rate are used, which is probably the screen ceiling in the first half of 2021. The Camera debuted the Sony MIX707, and the triple main camera solution eliminated the super telephoto lens and added the more commonly used 2X portrait lens. Although Qi Ji is the target user of ultra-telephoto lenses, he is still more happy for Xiaomi to pay more attention to the change of user experience, and hopes that the direction of experience above parameters can be adhered to for a long time.
Thanks to the self-developed P1 charging chip, the Xiaomi Mi 12 Pro brings the top configuration of single cell 4600 mAh + 120W wired fast charge + 50W wireless fast charge. For netizens addicted to 100-watt fast charging, Xiaomi Mi 12 Pro may be the ceiling of the current flagship fast charging hardware configuration. In terms of body thickness, the Xiaomi Mi 12 Pro and Xiaomi Mi 12 are consistent: the glass version is 8.16 mm, and the plain leather version is 8.66 mm. In terms of cost performance, the price starting from 4699 yuan is still quite thick, 300 yuan cheaper than xiaomi 11Pro. For netizens who do not recognize it now, perhaps the price of the new snapdragon 8 machine before and after the Spring Festival will change your attitude.
At the press conference, Lei Jun said that he wanted to learn from Apple, and the Xiaomi Mi 12 series could indeed see familiar places in many places, and the first generation of products could do this to this extent. However, if you look at it from a harsh perspective, the Xiaomi Mi 12 series still has a lot of trade-offs and compromises, which may also be one of the main reasons why Xiaomi Mi 12 can be made into a small-size flagship. These compromises may be made up for in the Xiaomi Mi 12Ultra, which is IP68 dustproof and waterproof, periscope telephoto lenses and ultrasonic fingerprint recognition technology.
Qi Yan Ji:
For the Xiaomi 12 series, Qi Ji's idea is like this: At the mobile phone conference, when Lei Jun said to learn from Apple, Qi Ji was still quite surprised and surprised. Qi Ji has seen too many mobile phone conferences, basically using his own advantages to hang the shortcomings of the iPhone (including the Xiaomi Mi 12 conference), giving people a feeling of "Lao Tzu is the first in the world". Being able to say that learning from Apple at the new product launch is really a rare thing for domestic manufacturers. Acknowledging your own shortcomings and status quo, and then learning from industry giants, this may be a new beginning for Xiaomi mobile phones.
I am Qi Ji, and the above is Qi Ji's idea. Code word original is not easy, like remember to pay attention to Qi Ji's ideas, you can also like, forward and comment. More interesting digital information is waiting for you to talk about. Pictures from the Internet, invasion and deletion!