On November 15, IPRO released the IPR student mobile phone P100, which officially attacked the Chinese mobile phone market from the track of student mobile phones, and received the attention of the majority of users and the recognition of consumer parents. Subsequently, Mr. Mei Zaichun, founder and chairman of IPRO, was invited to conduct an exclusive interview with Tianji Network to discuss and exchange views on IBERO product research and development, market competitiveness, future planning and other issues.
Mr. Mei Zaichun, Founder and Chairman of IPRO
Product development opportunities: so that everyone can enjoy the good life brought by science and technology
IPRO's main self-discipline student mobile phone in China this time, based on what kind of opportunities and inspiration?
Mei Zaichun: To create a student mobile phone brand, it is also inevitable that things will happen. When I accidentally returned to my primary school two years ago, my mentor mentioned to me that many children in the class were left-behind children, and they were equipped with mobile phones to facilitate contact at home, but because the children's self-control was not strong, they eventually indulged in it. As a teacher, I watched my child's grades plummet, and my heart was very sad. The teacher's words hit me hard, especially as a veteran of the mobile phone industry, but also a father, let me think deeply about the double-edged sword of mobile phones, when meeting the mass market, there are also harms to the student community, but these injuries have been ignored, and this problem needs to be solved urgently. We also regard "creating a healthy environment for minors to grow up" as a corporate responsibility.
Mr. Mei Zaichun introduced that after months of in-depth research, IPRO realized that the root cause of children's addiction to mobile phones is actually that this age does not understand self-discipline, if mobile phones can help children develop the habit of self-discipline, the addiction problem can be solved. In the end, BASED ON THE ORIGINAL INTENTION OF "USING EFFECTIVE SCIENTIFIC AND TECHNOLOGICAL MEANS, SO THAT CHILDREN CAN ENJOY THE BEAUTY BROUGHT BY TECHNOLOGY NORMALLY, BUT WILL NOT INDULGE IN IT", CHOSE TO RETURN TO THE DOMESTIC MARKET FROM THE TRACK OF STUDENT MOBILE PHONES, AND SPECIALLY DEVELOPED AND DESIGNED RELIABLE SMART PHONES FOR YOUNG STUDENTS.
IPRO Student Phone P100
According to the "2020 Research Report on the Internet Use of Minors", the current scale of underage Netizens in China has reached 183 million, and the proportion of internet users using mobile phones has reached 92.9%. Such a huge user base, but there are few products developed for this special group of people in the market. This is not only a market gap, but also a pain point and real needs of those underage parents.
Core competitiveness of the market: "Parent Team" opens up a subdivision of self-disciplined students' mobile phones
When talking about how to meet the diverse preferences and needs of young people, Mr. Mei Zaichun introduced the research and development status and advantages of the IURO team.
Mei Zaichun: IPRO's product team is professionals from major mobile phone manufacturers, basically have more than 15 years of research and development experience. More importantly, most of these R&D personnel are also parents. Therefore, we can be accurate and concrete in terms of insight into the real needs of children and the pain points of parents. IPRO fully considers the real use scenarios of children and parents in the research and development design, so the student mobile phones we develop can balance and meet the diverse needs of both children and parents.
In terms of products, we can see the IPR developers thinking about the pain points of mobile phones in the parent-child relationship. By binding the IPR student's mobile phone to the parent's mobile phone, parents can real-time the available time of the child's mobile phone and the duration of the management software opening; Come with parents to help children treat mobile phones correctly. In the parent-side application, parents can also learn the real-time location of their children, help their children set alarm clocks, set eye protection modes, and realize monitoring functions such as call Internet control and emergency help contact.
Tianji Network evaluation room in November on the IURO student mobile phone actual experience and test, in the self-discipline, security protection and other aspects, IPRO student mobile phone P100 did create a precedent in the industry. IPRO not only realizes the guardianship role of "parent" between "mobile phone" and "child" to meet the guardianship requirements of different parents for their children, but also allows this guardianship to be embedded in life in a technological way, so that cultivation and control can return to elegance.
In terms of hardware, IPRO is different from other student mobile phones in the function experience to do castration restrictions, but choose to make a fully functional mainstream product, to meet the teenagers' learning, social, photography, travel, play and other use scenarios. The mobile phone adopts a 6.21-inch full HD AMOLED eye protection large-screen design, front-facing 32 million and rear-mounted 48 million high-quality cameras, with the high-speed networking capabilities of 5G full Netcom, covering the 5G intelligent life needs of the future youth student group.
For similar competitors on the student mobile phone track, Mr. Mei Zaichun believes that the advantages of IURO are obvious.
Mei Zaichun: IPRO always respects the needs of both children and parents, emphasizes "self-discipline" to break the "addiction", after the children slowly develop the good habit of self-discipline, the parents of IPRO students' mobile phones can turn off some control functions, so that children try to use self-discipline to manage themselves. Eventually, the IPRO mobile phone will return to a 5G mobile phone and become a role to witness the growth of children like a parent.
Future planning: based on the youth group, radiation to a wider range of people and fields
There are not many players in the student mobile phone segment, and IVRO's layout and planning for the future are far from limited to this. When asked about the future development direction, Mei Zaichun said that IVRo currently has a professional R & D team, although the current product presented is only a student mobile phone, but intelligent hardware and other technologies have been pre-researched, the future IVR will carry out but not limited to smart wearables, AI artificial intelligence, AR, VR and other fields of planning.
2021 is a year of fierce competition in the mobile phone market, IPRO after more than two years of polishing, launched a mature student mobile phone in the market; It is foreseeable that the competition in the entire mobile phone market will become more and more fierce, but as Mr. Mei Zaichun said: "At present, it is always the best time at this moment", the competition in the mobile phone market will not slow down, and there is no final winner, only by continuously doing a good job of user demand analysis, increasing investment in research and development, and looking at a wider market, can we continue to stay on the table.