Cai Lili, deputy county magistrate of Jinzhai County, who became popular due to live broadcasting, was promoted to director of the Lu'an Municipal Bureau of Culture and Tourism

Today's news, Cai Lili, deputy county magistrate of Jinzhai County in Lu'an City, Anhui Province, who was popular on the network because of live broadcasting with goods, has taken up the post of director of the new Lu'an City Cultural and Tourism Bureau. According to the official resume, Cai Lili was born in November 1970, a native of Jinzhai, Anhui Province, and was once the mayor of Zhangchong Township and Baitafa Township in Jinzhai County, and in 2010 she was appointed deputy county magistrate of Jinzhai County, responsible for cultural tourism, sports and fitness, foreign affairs, supply and marketing, science and technology, and business work.

Last year, new media channels such as short videos and live broadcasts emerged, and a group of local leaders entered the live broadcast room to promote local agricultural industrial products, promote cultural tourism, and help alleviate poverty. At the same time, a group of internet celebrity deputy county governors who have been doing live broadcasts on Douyin for a long time have attracted attention. Cai Lili is one of them, and her Douyin account "Cai County Governor Says Jinzhai" is a little famous. As of December 26, Cai Lili's Douyin number "Cai County Governor Says Jinzhai" has published 1,520 short videos, with a total of 1.468 million likes and 127,000 fans.

However, Cai Lili has always disliked the label of "internet celebrity". She also does not feel that she is famous, "with Vibrato 3 years of fans just over 100,000, there is nothing to show." Cai Lili likes short videos, she began to use Douyin in June 2018, and introduced herself on Douyin as: "I am a woman born and raised in Jinzhai County, and I recommend the original scenery of Jinzhai County and the agricultural products of Jinzhai County that have been slagged off." On weekdays, Cai Lili mainly uses new media to add, especially short videos and live broadcasts to promote the tourism resources of Jinzhai County.

In Cai Lili's live broadcast room, she did not let fans brush her with expensive gifts such as "carnival". After each live broadcast, she will submit her live broadcast data to the Organization Department of the Lu'an Municipal Party Committee. Cai Lili uploaded and pinned the bill donated by the public welfare undertaking on her homepage, indicating that all of her live broadcast income was used to support poor college students. According to the latest data, from July 2020 to October 2021, Cai Lili donated a total of 174,126.61 yuan to college students in Jinzhai County on six occasions.

The deputy county magistrate did the live broadcast, paid more attention, and inevitably there were voices of doubt. Cai Lili works vigorously, has a straightforward personality, and sometimes "scares" netizens. For example, some people proposed that live broadcasting is not a serious thing, questioning that she will only do live broadcasting, she replied directly: "I have been a deputy county magistrate for 12 years, and live broadcasting is only 3 years, don't I have to work before?" For example, some people say that she "broadcasts live for 2 hours, but can't be prepared for 5 hours?" She replied: "It only takes 5 minutes to prepare, open the phone rack and you can broadcast live." In a subsequent live broadcast, she simply broadcast the preparations live.

At the beginning of this year, Cai Lili said in an interview with reporters that it does not matter whether she is an Internet celebrity herself, but just wants to do a demonstration and hope that more Jinzhai people will promote the culture, tourism and specialties of Jinzhai together. Driven by Cai Lili, Jinzhai trained a group of anchors to promote Jinzhai's agricultural products on the short video platform every day; each township in Jinzhai has set up an e-commerce live broadcast studio to let the township leaders walk into the live broadcast room to promote local products.

After taking up her new position, Cai Lili said that her account will soon change its name, but she will not give up the new media position. "I have been on the tourism front for more than 20 years, and cultural tourism work must not only be done as well as an old scalper, but also be able to speak the tao and tell stories, after all, the aroma of wine is also afraid of deep alleys." Cai Lili told reporters that in the next step, she will first fully investigate the cultural tourism resources and development of Lu'an City, think about how to improve the quality and level of tourism services, explore and publicize the story of Lu'an, and boost the development of the local cultural tourism industry.

Since the beginning of this year, several "net red" deputy county governors have taken up new positions. In April this year, He Jiaolong, deputy county magistrate of Zhaosu County in Xinjiang, who had become popular for the horse snow field, was appointed as a member of the party group and deputy director of the New Ili Prefecture Cultural and Tourism Bureau. Recently, Tang Xiang, deputy county magistrate of Taihu County, Anqing City, Anhui Province, also posted on his personal account that he will take up a new position.