Culture is the spiritual lifeblood of the nation, and literature and art are the clarion call of the times. In recent years, the Dongguan Municipal Bureau of Culture, Radio, Television, Tourism and Sports of Guangdong Province (hereinafter referred to as the "Dongguan Municipal Bureau of Culture, Tourism and Sports") has taken the selection and identification and support of key literary and artistic creation bases as the starting point to prosper artistic creation, cultivate the "Literary and Artistic Guanjun", and form a "literary and artistic matrix". This year, Dongguan City gave full play to the demonstration and leading role of key literary and artistic creation bases, centered on the theme of the centenary of the founding of the party, carried out a series of activities with the brand of "literary and artistic matrix", and provided more powerful value guidance, spiritual nourishment and ideological enlightenment for the "capital of quality culture" with fruitful literary and artistic achievements.
"Literary and Art Matrix Light and Shadow Centennial" - the exhibition site of the second "Great Beauty Dongjiang" Photography Art Exhibition in Dongguan City
Strengthen support and guidance,
Construct a "literary and artistic matrix" literary and artistic territory
In order to use literary and artistic works to show the beauty of history, the beauty of mountains and rivers, and the beauty of culture, to express the aspirations of the people of Dongguan, the strength of creation, and the fruits of development, and to show the spiritual atmosphere of the new era in an all-round and panoramic manner, in recent years, the Dongguan Municipal Bureau of Culture, Tourism, and Sports has identified and supported a number of key literary and artistic creation bases for the whole city, and continuously improved the spiritual height and humanistic dimension of "Quality Culture Capital".
On November 30, the Dongguan Municipal Bureau of Culture, Culture, Tourism and Sports announced the 2021 Dongguan Key Literary and Art Creation Base Identification and 2020 Dongguan Key Literary and Art Creation Base Support List, of which 6 literary and artistic creation bases such as Dongguan (Liaobu) Poetry Creation Base were evaluated and recognized, and 10 literary and artistic creation bases such as Dongguan (Qingxi) Film and Television Animation Art Creation Base were evaluated and supported. So far, the number of key literary and artistic creation bases in the city has reached as many as 67, covering literature, literary and art criticism, music, dance, drama, quyi, fine arts, photography, film and television, animation and other categories, constituting the "literary and artistic matrix" under Dongguan's artistic territory.
The construction of key literary and artistic creation bases has provided a platform for literary and artistic workers in Dongguan to create and communicate, created a strong and active cultural atmosphere, and attracted a group of artistic talents with strong artistic production capacity to dream of Dongguan and take root in Dongguan. Over the years, they have adhered to the creative orientation of "people-centered", gone deep into life, rooted in the people, and created a large number of excellent works that have both a life background and an artistic height, shaping the style and weather of the times, displaying urban feelings and character, and presenting a situation of a hundred flowers competing and stars shining.
In order to better cultivate literary and artistic talents and promote the prosperity of literary and artistic creation, on September 17 this year, the Dongguan Municipal Bureau of Culture, Tourism and Sports issued the revised "Dongguan Key Literary and Artistic Creation Base Support Measures". Compared with the "Interim Measures for the Support of Key Literary and Art Creation Bases in Dongguan City" issued in 2014, the revised "Measures" improve the base management system, and carry out the overall planning and guidance of literary and artistic creation projects from the city level, mobilize and encourage literary and artistic creation bases to strengthen creation and exchanges, and enhance literary and artistic originality.
"Literary and Art Matrix Light and Shadow Centennial" - the opening ceremony of the second "Great Beauty Dongjiang" photography art exhibition in Dongguan City
Celebrating the centenary of the founding of the Party,
Held the "Literary matrix" theme activities
In order to celebrate the 100th anniversary of the founding of the Communist Party of China, this year, the Dongguan Municipal Bureau of Culture, Tourism and Sports, the Houjie Town Party Committee, and the Town Government jointly sponsored the "Literary and Art Matrix • Shuxiang Yayun" -- an exhibition of calligraphy works from Dongguan City's "Hundred Books Ode to Danghui" to celebrate the 100th anniversary of the founding of the Communist Party of China. The reproduction of the calligraphy work "Literary and Art Matrix Shuxiang Yayun" is displayed outdoorally in the Houjie Calligraphy Exhibition Base Park in the form of light boxes, and the original works are exhibited at the Lingnan Art Museum, bringing a high-level and high-quality art exhibition to the public. Some professionals commented that this unique creative artistic practice made people shine brightly, and the works bloomed with the light of innovation in the popularization and inheritance of calligraphy art.
The organizers said that Dongguan is currently building a "quality culture capital", and these cultural and artistic activities truly show the connotation of quality culture needed by the public. The exhibition of calligraphy works can not only enrich the form of party history study and education, enhance the emotional identity of the public to love the party and the country, but also inspire more people to love the art of calligraphy and carry forward and inherit the excellent traditional Chinese culture.
This exhibition is an artistic practice of Dongguan Key Literary and Art Creation Base and Houjie Town, the "Hometown of Calligraphy Art in Guangdong Province". As a co-organizer of this exhibition, the calligraphy creation research base of Zhuxi Book Club in Dongguan (Houjie) is one of the key literary and artistic creation bases in Dongguan. Calligraphy art workers in key literary and artistic creation bases represented by Houjie actively participated in the fiery scene of the construction of the "Capital of Quality Culture", keenly captured the new era, new atmosphere and new style, and enthusiastically praised the great party and the great people with excellent works.
"Literary and Art Matrix • Shuxiang Yayun" - Dongguan "Hundred Books Ode to Danghui" to celebrate the 100th anniversary of the founding of the Communist Party of China calligraphy works exhibition, is the Dongguan Municipal Bureau of Culture, Culture, Tourism and Sports to celebrate the 100th anniversary of the founding of the Communist Party of China, around the "Literary and Art Matrix" brand planned to hold one of the series of theme activities. This year, the bureau integrated multiple resources to build a platform for creative exchange and display, and also held the "Literary and Art Matrix Light and Shadow Centennial" - the second "Great Beauty Dongjiang" photography art exhibition in Dongguan City, created and published the folk song album "Literary and Art Matrix, Nostalgia Road Away - Dongguan City Key Literary and Art Creation Base Folk Song Works Collection", and edited and published the book "Literary and Art Matrix - Interpretation of Works of Dongguan Key Literary and Art Creation Base (Volume III)".
Among them, the "Literary and Art Matrix Light and Shadow Centennial" - Dongguan City's second "Great Beauty Dongjiang" Photography Art Exhibition is co-sponsored by Dongguan Municipal Bureau of Culture, Tourism and Sports, Shijie Town People's Government, dongguan photographers association, around the celebration of the 100th anniversary of the founding of the Communist Party of China, the use of photography art form, with the Dongjiang Centennial Time Tunnel light and shadow corridor, all-round, multi-perspective expression of the beauty of the East River, telling the story of Dongguan. Since the opening of this year's photographic art exhibition in mid-July, more than 2,300 works (groups) have been received. Among them, there are precious old photos that start a journey back across time and space, as well as beautiful pictures that present the vivid scene of "Three Rivers and Six Banks Water Article" in an all-round way through the contrast between old and new faces, as well as beautiful pictures that show the achievements of rural revitalization from the perspective of the people with the beautiful countryside and natural ecology in the new era. The competition selected 100 new photographs and 30 old photographs, which will be exhibited in Shijie Departure Square and Dongguan Cultural Center Shijie Branch Hall from November 14. It is like a feast of light and shadow, allowing the audience to feel like the original heart of the rock in the appreciation of the video works, and reliving the magnificent chapter of the CPC leading the people to struggle for a hundred years.
This year, the People's Government of Chashan Town, the Office of Propaganda, Culture, Sports and Tourism of Chashan Town, and the Dongguan (Chashan) Folk Song Music Creation Research Base centered on the theme of the 100th anniversary of the founding of the Party, took root in the locality, rooted in the people, and picked up the notes of the new era, and created and published the folk song album "Literary and Art Matrix, Nostalgia Road Away - Collection of Folk Song Works of Dongguan Key Literary and Art Creation Base". The album is mainly a fashionable new folk style, containing 12 latest original folk songs, highlighting Dongguan's "young, fashionable, vibrant, dynamic" urban temperament.
"Literary and Art Matrix, Shuxiang Yayun" - Dongguan City's "Hundred Books Ode to Danghui" to celebrate the 100th anniversary of the founding of the Communist Party of China calligraphy works exhibition site
Strengthen brand awareness,
Increase the visibility of the "Literary and Art Matrix"
Dongguan City's selection and identification of key literary and artistic creation bases is not only aimed at making famous works, but also strives to form a "literary and artistic matrix", promote the systematization, branding and high-quality development of key literary and artistic creation bases, and enhance the overall creative level of the city. In recent years, dongguan municipal bureau of culture, culture, tourism and sports has integrated the strength and resources of key literary and artistic creation bases, carefully organized a series of activities with the brand theme of "literary and artistic matrix", promoted exchanges and cooperation between Dongguan artists and artists across the country, and continuously expanded the brand influence of "literary and artistic matrix".
This year, the Dongguan Municipal Bureau of Culture, Culture, Tourism and Sports will take the "Literary and Art Matrix" as an artistic brand to build a key literary and artistic creation base, and include it in the key work tasks of the construction of this year's "Quality and Culture Capital", and emphasize the overall planning and unified coordination to lead the literary and artistic activities of the base with the brand awareness of the "Literary and Art Matrix". According to the characteristics of different art disciplines, the bureau carried out a series of activities and brand promotion of the "Literary and Art Matrix" in the city through cooperation with town streets and media, gathered strength, and made efforts towards the construction of "Quality Culture Capital" to greet the 100th anniversary of the founding of the Communist Party of China with excellent results.
In terms of publicity and promotion, according to the professional characteristics of various media platforms, with the help of the professional advantages of mainstream media and new media, the Dongguan Municipal Bureau of Culture, Culture, Tourism and Sports has adopted methods such as "online + offline" and "real-time push + in-depth reporting" to jointly shape the brand of the base, publicize and promote the base model, phenomena and highlights in an all-round and three-dimensional manner, form a publicity effect with breadth, depth and temperature, promote the effective dissemination of the "literary and artistic matrix" art brand, and improve the popularity of key literary and artistic creation bases.
(Photo courtesy of Dongguan Municipal Bureau of Culture, Tourism and Sports)
Editor-in-charge: Wu Min