On December 28, "Mercedes-Benz advertising model makeup controversy" appeared on Weibo hot search, triggering heated discussion among netizens. Recently, some netizens found that Mercedes-Benz was suspected of using "squinting" model makeup in promotional advertisements.
According to media reports, the video advertisement involved in the incident was published on the official account of Mercedes-Benz Weibo on December 25, and the video lasted 50 seconds. In the video, Mercedes-Benz uses two model partners, a man and a woman, to promote the new car. Among them, the female model's "squinting" makeup has caused controversy.
Prior to this, the photo of the Chinese advertising model released by Mercedes-Benz on the official platform was like this:
On a social networking platform, more than 250 million people have read the topic "Mercedes-Benz advertising model makeup controversy".
The reporter checked the Mercedes-Benz Weibo account on the evening of the 28th and found that the Weibo and video involved in the incident released on December 25 no longer existed. Only a new "New Generation CLS Coupe" advertising video released on December 27, lasted only 15 seconds, and no models appeared.
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Source: Zhongxin Jingwei, Observer Network
Editor: Liu Zixian
Editor-in-charge: Ma Tao
Producer: Xie Chaoxian
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