In cabbage's recollection, the advertising shoot of the three squirrels is a common job, and the reaction after the release is also normal, and it is absolutely impossible to imagine that it will cause an uproar more than two years later.
On December 26, an advertisement shot by three squirrels in 2019 suddenly caused a huge controversy and became a hot search on Weibo. Many netizens said that the model style in its chutney advertisement has elements such as "squinting eyes" and "thick lips", which is a typical ugly Chinese image, and even some people think that the advertisement has a clear tendency to "insult China".
In the endless insults of netizens, in the afternoon of the same day, the three squirrels officially issued a statement in response to the fact that the model in the advertisement was Chinese, and its makeup was based on personal characteristics and did not deliberately ugly. And apologized: "In response to netizens' feedback that the model's makeup does not meet the public aesthetics and therefore causes discomfort, our company apologizes deeply, and replaces the page at the first time, and has arranged to check other product pages of the company to prevent similar situations." ”
The so-called "model photo insult" controversy is not the first time it has occurred. In every quarrel and insult, brands tend to apologize quickly and protect themselves. The model herself, as a direct target for attracting firepower, often becomes a symbolic existence.
On the evening of the 26th, the model who was controversial in the three squirrel advertisements herself Cabbage (@CaiXiao) couldn't help but send a Weibo, in which she bravely questioned: "Shouldn't my eyes be Chinese?" Who did I provoke? ”
New Weekly contacted and interviewed Cabbage. Jumping out of the photo, she was just an ordinary 27-year-old girl with a big grin, a bit like a boy. She loves dancing, traveling, and food. As an ordinary member of the modeling industry, this is perhaps the biggest dilemma she has encountered since she started her career.
But thanks to her good attitude, after posting that angry Weibo, she has come out of sadness. But she still hopes that the netizens' remarks will not hurt the same type of models as herself.
Here's what the model cabbage said:
The group of ads for three squirrels was filmed in Chongqing in September and October 2019. It was a very ordinary advertising shoot, and like many of my past jobs, I submitted materials, interviewed, and was finally told that I was selected. The other party said that I was selected because my style is more distinct, has its own characteristics, and will make the memory point of the advertisement stronger.
At that time, the shooting only took about half a day, and the makeup and shooting were designed according to the "national tide" style that was very popular at that time. During the filming process, neither the photographer nor the staff particularly commented on my eyes. After the shooting, I felt quite satisfied.
At the end of 2019, I brushed this film on Douyin, and the comments below were basically normal at that time. So on December 26, 2021, when a friend suddenly sent WeChat to tell me about this, my first reaction was to think that it was impossible, it had been so long after the advertisement, how could it be inexplicably on the hot search?
It turned out that a lot of people scolded me. I just started thinking that it should be okay if it was hot. The results are getting worse and worse, and there are a lot of particularly vicious words, saying that "such models should be driven out of China, garbage should be killed by the new crown, and they are not worthy to live in China..." People are particularly angry, and I really can't help it at night, so I sent a response.
I didn't go to bed until very late that day. I understand that everyone's aesthetic is different, it is impossible to make everyone like you, but I still feel quite wronged, and evaluation and preferences should not be transformed into human attacks, and even rise to such a serious political topic as "insulting China". We are all citizens, shouldn't we be ourselves first?
Netizen comments.
I am 27 years old, dancing from elementary school, and since I was 15 years old, I have been dancing in a dance studio in Chengdu while going to school. Because I am relatively tall, about six or seven years ago, a coincidental interview for a certain brand catwalk announcement, it was very smoothly selected. Later, he successively took over the work of some models and actors. After the dissolution of the dance studio, I officially began to engage in this business, living in Chengdu for a long time, and then often traveling to various places for business.
Modeling is really what I love, and despite the uncertainty in the industry, the income is currently only at a mid-level level. Clothing, jewelry, food, cars, real estate... I have shot all kinds of films, and the brand side will basically customize the shooting according to the style that suits me. I know very well that I am certainly not the kind of model that the public likes, sweet and beautiful. But I belong to a more personality and tough style. In addition, I have special skills in dance and sports, so I can often show something different in body movements.
When I was a child, some people said that I had small eyes, but I never cared about those, and when others denigrated you, it showed that they were not confident in themselves. I grew up relatively independent, always grinning like a boy, the kind of person who likes to take care of others. With friends, I am fighting for others. Anyone who has come into contact with me knows that I am particularly positive, and their unhappiness will get better quickly with me. Everyone says that even if people all over the world are depressed, I will not be depressed.
After this incident happened, my friends came to comfort me. But my mentality still adjusted quite quickly, and after posting that Weibo, I felt a lot more comfortable. None of my family knew what had happened to me, because I was afraid they would be worried, and I didn't say it.
I hope you don't think that my response is hyping yourself, this is not my original intention.
I've never experienced anything like this, and suddenly a lot of the media came to me and I didn't know what to do. All I can do myself is articulate my thoughts and speak up for models like me who are innocently lying on guns.
Because I am an extremely cheerful and lively person, it is good that this happened to me, and I will not pay too much attention to it. But what if it's replaced by another introverted, sensitive girl? Being insulted like this, I really don't know what the result is.
This was probably the biggest difficulty I had in my short career. What I am most worried about is whether this matter will have an impact on my future work, after all, I am also a hit worker, netizens blindly scold me, even if there are merchants who like my appearance style in the future, but the company's public relations department may also choose not to use our type of model because of fear of harassment by keyboard men. Everyone is an ordinary person who eats by taking advertising shooting, just because the eyes are small, they are maliciously commented on, which may really affect everyone's future life.
People may feel that there is a gap between the modeling circle and the public's aesthetics, in fact, the types required by the modeling industry are various, and there will be some public favorites, but there will also be a need for memory points and personality. Each item needs to be selected according to the nature of each product, just as clothing will have many styles such as gentle, cute, neutral, cool, and so on.
And in real life, not everyone is the kind of beauty that the public likes. There are different models, and I want to explain that different types of people can wear this costume and use this thing. Everyone has the right to choose a dress, not a certain piece of clothing that can only be worn by beautiful women.
You can dislike it, but you can't denigrate it. But it's okay now, because my friends are all forwarding it for me, and most people still agree with me. That night, many netizens also privately sent me some words of encouragement. Probably most people are still very sane. I only hope that the "marketing tactics" that create the topic do not hurt innocent people.
Fortunately, after this incident occurred, many of the party A who had cooperated before took the initiative to find me on WeChat, so that I did not worry too much, saying that I felt that my business ability was very good, and they all liked the previous performance, and they would still look for me to shoot when there was a suitable project in the future.
I'm really just an ordinary girl, and I have a lot of ordinary people's dreams, such as traveling the world and eating all over the world. I may also slowly change careers to do other work in the future, but only if it is the same as now, which makes me like it. After all, to be alive is to be happy.
Author | Tris also
Proofreading | Sunny
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