On the evening of December 28, Xiaomi released the 2022 flagship Xiaomi 12 series, of which Xiaomi 12 Pro is the flagship of the all-rounder, the Xiaomi 12 is the flagship of the small screen, and the Xiaomi 12X is the flagship of the small screen. As soon as this mobile phone was released, it formed a wide range of hot discussions on various social platforms, and the evaluation of "stable", "became" and "rare good opportunity" were the main keywords. Why did the Xiaomi Mi 12 series get full praise as soon as it was released? Let's try to make a simple analysis from the aspects of product definition and comprehensive competitiveness!
First of all, the new product definition allows each phone to have a precise user group, rather than a simple price difference.
The previous mobile phones were divided into medium cups, large cups, and oversized cups, the main difference was the height of the hardware configuration, and occasionally there were completely different design shapes. The Xiaomi Mi 12 series is different, the three mobile phones are exactly the same in shape if they do not consider the size. Among them, the main difference between Xiaomi 12 and Xiaomi 12 Pro is the relationship between small screen and large screen, of course, in terms of taking pictures, the configuration of 12 Pro is stronger, but the two products do not have too many essential differences in basic hardware specifications and software experience; Xiaomi 12X and Xiaomi Mi 12 In addition to the difference in processor, the main difference is the software experience, such as no computational photography on the camera.
Secondly, the Xiaomi Mi 12 series is full of sincerity in the necessary hardware configuration.
For example, the screen is the key to determining the daily experience, and all three mobile phones use high specifications. Among them, Xiaomi 12 and Xiaomi 12X take the comprehensive display quality as the first consideration, although the use of domestic Huaxing photoelectric screen, but it is the first domestic screen to obtain the DisplayMate A+ rating of the product, and broke 15 new records of display, its significance is not only a piece of praise, but also a strong voice of the domestic supply chain in the global market, of extraordinary significance.
Xiaomi Mi 12 Pro not only has DisplayMate A+, but also high specifications in all aspects, so it uses the second generation LTPO screen of Samsung's latest 2K resolution E5 material. In view of the advantages of LTPO, Xiaomi has specially developed a successful intelligent dynamic refresh rate adjustment, which can realize the intelligent speed of the mobile phone at 120Hz, 90Hz, 60Hz, 30Hz and minimum 10Hz according to the operation and animation of sliding in the sliding scene. This is the first time this has been achieved in the Android world.
In terms of photography, the performance of Xiaomi Mi 12 Pro is the most representative, none of its three cameras are made up, and the specifications of the three main camera levels are adopted - 5000W wide angle + 5000W ultra-wide angle + 5000W portrait combination, and the choice of lens is also completely based on practical and easy to use as the first consideration. At the same time, it also leaves more room for the follow-up photo flagship Xiaomi Mi 12 Ultra. It can be seen that the product positioning of the Xiaomi Mi 12 series is becoming clearer and clearer.
In terms of workmanship and design, the Xiaomi Mi 12 series is also based on "stability" and practices the definition of "faster and more stable". Therefore, in the detail design, in the feel performance, in the color process and other aspects, you can see the brilliant performance.
Finally, while improving the comprehensive experience in an all-round way, we also do not forget the strength of Daxiu technology research and development.
Xiaomi's first commercial 120W fast charging itself as early as last year has a leading edge, but this time it has been upgraded - although it is the same as 120W, but it is 120W under the new technology - equipped with a self-developed surging P1 chip, using a new single-cell solution, making a technological breakthrough in fast charging efficiency and battery energy density, laying the foundation for the next two or three years of leadership again.
The camera architecture is also rewritten, which lasted for two years, and its purpose is only to get the fastest experience of Android photography, and the power is Xiaomi's imaging brain system. In addition, computational photography has also become the core competitiveness of products, forming an essential difference between 12 and 12X. As for the pixel-level skin resurfacing technology and CyberFocus "all things chasing focus" technology, it is a core competitive difference with friendly competitors in the photo experience, and it also highlights the absolute strength of Xiaomi in technology research and development.
At the same time, on the basis of the top processor equipped with Snapdragon 8, it is also equipped with dynamic performance scheduling technology for the first time, the purpose of which is not only to pursue a good user experience, but also to be cool. Just like Apple's iPhone has always pursued, good use is only the most basic requirement, and comfort is the most important experience.
Therefore, in summary, the advantages of clear product positioning, clear selling points, and full of experience highlights allow the market to see the future development direction of Android mobile phones, and this leading significance and the comprehensive product strength of Xiaomi 12 series products themselves are the key to its praise.
(Note: The pictures are all Xiaomi Mi 12 Pro mobile phones)