On the evening of December 28, Xiaomi ushered in the new product launch of its new product "Xiaomi 12", and many people have great expectations for it. In fact, due to the official in order to create a gimmick, in advance to reveal some information about Xiaomi 12, we have learned some information about Xiaomi Mi 12 before the conference.
This time, the most concerned thing is the configuration of the Xiaomi Mi 12 model, Lei Jun once revealed on the social platform that this time the Xiaomi Mi 12 will fully learn from Apple in the model configuration, and may adopt a differentiated strategy. Especially in terms of screen, it may follow Apple's design plan, so what is the difference between Xiaomi 12 and the previous Xiaomi flagship?
Xiaomi Mi 12 screen design "steal" Apple
As we all know, Xiaomi's previous flagships are basically consistent in appearance, in addition to the number of cameras, it is difficult for us to distinguish different models from the appearance. The configuration of the mobile phone is generally only in the operation, memory and other aspects of the certain differences, the rest is not too much difference, and this year Xiaomi 12 will launch three versions, Xiaomi 12 X, Xiaomi 12, Xiaomi 12 Pro These three versions will produce a relatively large difference in appearance and configuration.
The first is the screen, this year's Xiaomi Mi 12 will adopt a multi-size strategy. Lei Jun broke the news that Xiaomi 12 X and Xiaomi Mi 12 will take a small size design, which will be Xiaomi's first small-screen flagship phone in recent years, and many people speculate that the screen size of Xiaomi 12 X and Xiaomi Mi 12 may be less than 6.2 inches, and even less than 6 inches is also possible.
The Xiaomi Mi 12 Pro will use a conventional size, that is, between 6.5-6.7 inches.
In fact, this kind of screen size differentiation marketing strategy is rarely used in China, which Apple has always pursued. Xiaomi also sees that Apple's strategy is very successful, so it plans to emulate this marketing strategy. In addition, Xiaomi 12 also followed Apple to adopt a straight screen design, since the curved surface was invented, its atmospheric and beautiful appearance has attracted a large number of domestic consumers, so domestic mobile phone manufacturers have begun to develop curved screen technology.
At present, domestic mobile phones will basically use curved screens on flagship machines, and only Apple is still adhering to the design of straight screens, and over time, straight screens have become Apple's unique features. Xiaomi's flagship phones in the past few generations have adopted a straight-screen design, and this year Xiaomi decided to return to basics and carry a straight screen on the Xiaomi 12 series, which makes many people think that Xiaomi is emulating Apple.
Behind the multi-size screen is a "conspiracy"
It has to be said that the use of multi-size marketing strategies has its advantages.
The most important thing is that it can be convenient for consumers to choose. Because for the size of the screen, different people have different preferences. Some people like large-size mobile phones, because such mobile phones have great advantages when watching movies and playing games, which can give users a better experience, but some people prefer small-size mobile phones, because mobile phones are smaller and more convenient to carry, lighter, more space-saving, and also convenient for one-handed operation.
In the case of Xiaomi Mi 12 with multi-size mobile phones, it is convenient for consumers to choose the right model according to their preferences, which is a very intimate approach.
Of course, Xiaomi's design is also selfish, after all, most people still hope that the mobile phone screen is a little larger, so the sales of large-screen mobile phones will be better, and the low-end version of Xiaomi 12 does not have a large-screen version, so if consumers want a large-screen mobile phone, they can only buy a high-end version of Xiaomi 12, which is still a high-end version of Xiaomi 12 Pro, which is the usual routine used by merchants to guide consumers to buy a high-end version of the mobile phone.
On the other hand, through the screen size to make the high version and the low version easier to be distinguished, so that many consumers in order to have more face will choose the high version, this strategy is like the color of the mobile phone, are Apple's good use of the routine, used to guide consumers to spend more money to buy mobile phones.
The disadvantages of curved screens are gradually emerging
As for why Xiaomi will re-adopt the straight screen, many people think that Xiaomi has seen that Apple has achieved good results with a straight screen in recent years, so Xiaomi decided to return to the basics and re-enable the straight screen. In fact, straight screens have many advantages over curved screens.
First of all, the curved screen is easily broken due to the corner of the screen, so the mobile phone screen is easy to break, and in contrast, the straight screen is not so easy to break; secondly, the curved screen is more expensive whether it is screen change or film price, so the curved screen user will have a lot of hidden expenditure, and the straight screen is relatively more cost-effective.
In addition, due to technical limitations, the picture quality of curved screens often has problems, especially at the bends of the screen, there are often green screens, distortions and so on. Many people think that the curved screen is an embroidered pillow straw core, which is not useful in the middle. Therefore, it is also a wise move for Xiaomi to re-enable the direct screen.
summary
Overall, this time the Xiaomi Mi 12 has been greatly influenced by Apple in terms of design and marketing strategy. This has caused a lot of consumer dissatisfaction, many people think that Xiaomi is not motivated, this is to learn some of Apple's fur, the real technical core of the advantages are a bit unlearned, such learning will not be too effective.
Xiaomi wants to catch up with Apple and needs to pay more efforts.
Xiaomi "steals" Apple, the new machine is equipped with a straight screen, netizens: learn some core things
Xiaomi Mi 12 "copied" Apple homework, and the straight screen design caused controversy