May 21 is the "International Tea Drinking Day", on the same day, the 2021 International Tea Day and the 13th National Tea Drinking Day Guangdong Yingde Regional Activity was held in Hedi Square, advocating tea as the national drink, carrying forward the excellent traditional Chinese tea culture, and disseminating scientific tea knowledge.
With the theme of "Tea and the World Sharing Products", the event was guided by the Guangdong Tea Industry Association, organized by the Yingde City Leading Group Office for Comprehensive Assistance and Support of Guangzhou City, the Corresponding Task Force of The Yingde Municipal Committee of the Communist Party of China, the Propaganda Department of the Yingde Municipal Committee of the Communist Party of China, the Yingde Municipal Federation of Trade Unions, the Agricultural and Rural Bureau of Yingde City, the Human Resources and Social Security Bureau of Yingde City, the Yingde Tea Industry Association, and the Yingde Tea Industry College.
Yingde tea enterprises set up stalls to carry out tea culture exhibitions and invited the public to drink Yingde tea. Photo by Deng Wenyan
The relevant person in charge of the Yingde Tea Industry Association said that as a national, popular and public welfare science popularization activity, as one of the important tea activities for the brand promotion of the Yingde black tea public area, the relevant person in charge of the Yingde Tea Industry Association said that the national tea drinking day is called on the general public to "drink more tea and drink good tea", create an atmosphere of "knowing tea, loving tea, and drinking tea", so that tea can truly become a national drink. At the same time, it advocates the concept of green and healthy life to the general public, and spreads a harmonious culture of self-cultivation and cultivation of sentiments.
Qiu Wenbiao, deputy director of the Standing Committee of the Yingde Municipal People's Congress and chairman of the Yingde Municipal Federation of Trade Unions, announced the launch of the activity and delivered a speech, saying that the "National Tea Drinking Day" is an important activity that gathers the strength of the whole city to promote tea culture and build a tea brand, is a major event in the development of the tea industry in Yingde City, and is also a good thing that the public likes to hear, which has far-reaching practical significance for building the Common Area brand of Yingde Black Tea and promoting the healthy development of the Yingde tea industry.
During the event, 15 tea enterprises from all over the city set up booths to carry out tea culture exhibitions, invited citizens to taste Yingde tea, and also carried out a series of activities such as tea review salons, tea art training experiences, Exhibition and sales of Yingde black tea mascots, the first meeting of the collective wage negotiation of employees in the tea industry in Yingde City, and literary and art evenings. In particular, the literary and art evenings, through tea art performances, tea culture theme songs and dance performances, tea culture recitations and other programs, pushed the activities to a climax, attracting a large number of citizens to watch and participate in interaction.
The dance performance at the literary evening "Tea Fragrant". Photo by Deng Wenyan
Yingde tea industry has a long history, tea culture has a deep heritage, there are more than 1200 years of tea planting and processing history, Yingde black tea has become a bright business card of Yingde, enjoying the reputation of "the hometown of Chinese black tea". In recent years, the Yingde tea industry has developed rapidly, as of 2020, the planting area of yingde tea plantations is 162,000 mu, the output of dry tea is 12,100 tons, and the comprehensive output value is 5.054 billion yuan, of which the tea output value is 4.3 billion yuan. There are 588 tea-related enterprises, including 21 key agricultural leading enterprises at the municipal level in Qingyuan and 12 key agricultural leading enterprises at the provincial level, driving more than 145,000 employees.
Yingde City has been rated as "National Key Tea Producing County" for 8 consecutive years, and has been selected into the list of "Top 100 Counties in China's Tea Industry" for three consecutive years; the influence of Yingde Black Tea brand has been continuously improved, in 2017 it was rated as "China's Excellent Tea Regional Public Brand", in 2019 it was awarded the title of "World High Fragrant Black Tea" by the International Tea Committee, and was selected into the 2019 China Agricultural Brand Directory 300 representative regional public brands of characteristic agricultural products, in the "Cantonese Brand" In the list of the top 100 regional public brands of special new agricultural products in the county domain name in 2019, Yingde Black Tea ranked first in the province with a brand value of up to 27.29 billion yuan.
[Reporter] Deng Wenyan
[Correspondent] Wang Huixian
【Author】 Deng Wenyan
【Source】 Southern Press Media Group South + client
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