Shenzhen Feng pig interactive entertainment co., LTD. (formerly Shenzhen Headwind Technology Co., Ltd.), founded in August 2013, is an innovative Internet interactive entertainment company, focusing on game research and development and game industry chain resource integration. The company has more than 100 personnel, and the core members of the team come from Tencent, NetEase, Cmega and other companies, all of which have more than 8 years of experience in the industry and rich experience in successful product projects. The headquarters is located in Bao'an Central District, Shenzhen, and a branch office is opened in Nanjing.
The company meets the national recognition of high-tech enterprises, the current main products are 52Game game maker 4S service platform, top IP game incubation projects (such as "Wild Age", etc.).
52Game Game Maker 4S Service Platform
As a key development project of the company, the 52Game maker platform is intended to integrate multiple resources in the game industry, solve a series of core problems of game entrepreneurship from product prototype to launch in one stop, and gradually develop into a hub of the mobile game resource industry chain, and deliver high-quality resources for each business. The platform business includes: a powerful and professional free evaluation system, a one-stop 4S service system, a rich resource incubation library, and an active circle-level interactive platform.
Figure 1: Homepage of the 52Game platform
The 52Game evaluation system has three core highlights:
First, the absolute strength of the evaluation team. The 52Game evaluation architecture system is jointly composed of player evaluation teams, expert evaluation groups, and third-party data service agencies.
The player evaluation team is a sample survey database composed of hundreds of top guilds, which will experience the details of the game in an all-round way from the dimensions of gameplay content, game experience, sensory performance, etc., and output the player's real experience opinions.
The expert evaluation team is composed of the core backbone of the former Tencent Game Evaluation Center as the leader of the evaluation team, and the senior evaluation practitioners from 360, UC and other heavyweight platforms have built a professional evaluation team to establish 8 evaluation modules and more than 52 evaluation indicators.
At the same time, 52Game will cooperate with DateEye, an authoritative data service provider in the game industry, to provide the industry's most valuable data tracking report.
Through the quantitative qualitative analysis of multiple people and multiple angles, the most professional, accurate and complete evaluation data report is given to the product.
Figure 2: Free review
Second, the free evaluation system. Regardless of whether the product is in the demo or any stage of the finished product, 52Game can provide comprehensive evaluation services, and promises that all evaluation reports on the platform are provided free of charge. At the same time, all relevant information such as evaluation information and game experience packages are kept confidential to effectively safeguard the interests of products and entrepreneurial teams.
Third, professional and objective product optimization suggestions. 52Game will stand in a more neutral and objective perspective, from quantity to quality different from conventional evaluation, to give the entrepreneurial team more detailed and targeted optimization suggestions. Make your product reports no longer cold data and simple BUG test feedback, but also provide suggestions that are as helpful as possible for product optimization.
Figure 3: 52Game Platform - Free Review
One-stop 4S service system: financing services, IP cooperation, issuance support, resource docking.
How to break through the communication barriers of all parties and complete the reciprocal high-frequency interactive communication is the key to incubating the entire game industry. In the 52Game maker platform, stakeholders with different needs can find suitable partners in the resource pool.
Service for financing services: grafting high-quality resources from top investment institutions, such as Sequoia Capital, Shenzhen Venture Capital, Goldman Sachs, etc., to provide strong financial support for all stages of game products. The platform plans to dock the first batch of 50+ high-quality investors to enter the platform.
Figure 4: 52Game Platform - Financing Services
Spread IP IP cooperation: its own IP resources + industry's top IP team resources settled in the platform, such as Japanese and Korean animation film and television IP, domestic first-line network text IP, etc., to find the most suitable resources for high-quality games, to create convenient and perfect choices and trading platforms. At present, it has expanded the three major IP production channels of literature, film and television star variety shows and animation, and has carried out in-depth strategic cooperation with companies with first-line IP such as Reading Group, First Wave Network Technology, Huayi Film and Television, and Huace Pictures.
Figure 5: 52Game platform-IP cooperation
Support for distribution distribution support: In-depth cooperation with many high-quality distribution platforms and channel platforms at home and abroad, based on platform evaluation of high-quality projects to help projects and distribution, channels faster and more effective J to establish docking, escorting the smooth launch of the project.
Figure 6: 52Game Platform - Release Support
Seek for resources docking: including outsourcing docking, network gathering of various types of development resources, outsourcing resources, to provide you with the optimization of the team's research and development shortcomings of the creative resources; Promotion support, game integrated marketing promotion, media promotion, public relations communication, video production, copywriting, brand endorsement, etc.; Talent exchange, consultation exchange, hot job opportunity exchange, etc. The resource docking service will realize the all-round docking of talents, technologies, channels and cooperation at all stages from game development to game publishing and operation.
Figure 7: 52Game platform - resource docking
In addition, the super-heavy game incubation library provides a good exposure platform for new game products, and one-on-one dedicated incubation services will effectively complete the landing docking of the project. The interaction of the maker circle also allows 52Game's settled partners to keep up with industry trends, adjust strategies in real time, find similar interests, and form the most active and professional game industry exchange circle in China.
Platform strategic cooperation - high-quality R & D team project incubation
Feng pig interactive entertainment company has gradually established a high-quality game project R & D team cooperation incubation mechanism, and discovered the platform's high-quality R & D team for in-depth cooperation such as integration, mergers and acquisitions, and joint development. At present, the core members of the company's own R&D team have been the technical backbone of leading enterprises in the industry such as Tencent, NetEase, and China Mobile Games, and have ten years of industry experience. The first key incubation project - the top platinum IP mobile game "MangHuangji", set in ancient Chinese legends, using a full 3D real-time action card game mode, is a large-scale MMORPG Xian xia mobile game masterpiece. At present, the version has been completed and has been highly praised and affirmed by many distribution companies and channels, and it is expected to officially meet with the majority of players in the second half of 2016.
In addition, the company has obtained dozens of independently developed software copyrights, and more large-scale IP game incubation projects have been completed.
Since its inception, Feng pig interactive entertainment has always adhered to the business principle of people-oriented and honest business, gathered industry elites, based on resource integration, built an industrial chain hub, and made every effort to achieve an open and win-win cooperation model. With one-stop 4S service as the core, it provides the most efficient and convenient business promotion services for different users in the game industry, such as developers, publishers, copyright holders, and investment institutions, helping enterprises in the entrepreneurial period to maintain competitiveness in the fierce market competition and achieve rapid and stable development.