Source: People's Daily News
On June 10, 2021, the Opinions of the CPC Central Committee and the State Council on Supporting Zhejiang's High-quality Development and Construction of a Common Prosperity Demonstration Zone were officially released, giving Zhejiang a new mission. How can tourism help Zhejiang build a demonstration zone of common prosperity? Zhejiang Province gave an answer sheet - with "embroidery" kung fu, through "micro-transformation, fine improvement", with small changes, small transformations, small updates, to enhance the sense of gain and happiness of residents.
While the appearance of art villages, tourist scenic spots, and custom towns across Zhejiang Province has been improved, the integration and development of agriculture and tourism has been further promoted, everyone has something to do, everyone has income, and a new picture of future tourism is slowly unfolding.
Micro-transformation, big change
Scenic spots "have a look", tourists "have a head"
Although it is already September, this summer is hesitant to leave, and the grass in Zhejiang is green and the shadows of the trees are shaky. At noon in the scorching sun, in the village of Xiasi in Kaihua County, tourists are endless.
"We collect and store idle farmhouses in a unified way, and through transformation and upgrading, we introduce artists to create new formats." Among them, the two mountains exhibition hall, intangible cultural heritage shop and other venues have been transformed, tourists come, can see, can play more, come and want to come. Hu Yanhua, a docent in Xiashu Village, introduced that through "rent-free + subsidy", the village has attracted 11 artists to settle in.
Chen Jin is one of them. Chen Jin, who has worked in Beijing for more than 20 years, not only participated in the renovation and design of the intangible cultural heritage shop, but also chose to stay in Xiashu Village and opened a liquor store. For staying in Xiashu Village, Chen Jin envisions a lot, "Xiashu Village is not only a place for artistic creation for me, but I hope to create an artist exchange platform here, so that many art products can be born from here." ”
Renovated farmhouses. People's Daily Photo by Zhang Liwei
The top of the boulder three stones broke the sky, and the bottom of the river character show was boundless. As the first World Natural Heritage Site in Zhejiang Province, Jianglang Mountain is loved by tourists from inside and outside the province for its unique Danxia landform.
What if you don't want to climb to the top, but you don't want to miss the view? During the "May Day" period this year, the newly opened "Proud Eagle Air Tour" experience cabin at the foot of Jianglang Mountain solved the problem of tourists.
Tourists put on VR glasses and follow the drone lens, you can be immersed in the scene, as if transforming into an arrogant eagle, swimming in the Jianglang Mountains, overlooking the beautiful scenery of the mountains.
Here, you can experience an aerial tour. People's Daily Photo by Zhang Liwei
"Putting on VR glasses, visitors will have a new perspective; listening to the audio explanation, they can learn more about the whole picture and characteristic attractions of Jianglang Mountain." Visitors can also plan their next mountaineering itinerary according to their needs. Zhu Yuming, assistant general manager of Jiangshan Tourism Development Co., Ltd., believes that the "Proud Eagle Air Tour" project not only enhances the experience of tourists, but also makes the scenic spot tour and sightseeing methods further innovative and upgraded.
It is reported that JianglangShan also opened a three-dimensional ring curtain space-time tunnel with a length of about 50 meters this year. At present, 120 parking spaces that are usually idle are being renovated and upgraded, and it is expected that in October this year, the renovated caravan base will also be opened to tourists.
Starting from the big picture and starting from the small place, all parts of Zhejiang use the "embroidery needle" kung fu to make the scenic spots "have a look" and tourists "have a head".
Fine improvement, do enough tourism characteristics
Create a high-quality cultural tourism gold business card
Speaking of Dachen Village in Jiangshan City, many people will think of Dachen Noodles. The Dachen village song "Mother's Bowl of Dachen Noodles" was sung in the Great Hall of the People. In this regard, Wang Yanjun, the general secretary of the party branch of Dachen Village, was not satisfied, and he wanted more people to know the story of Dachen Village and understand the culture of Dachen Village.
Under the impetus of Wang Yanjun, the story of Da Chen Mian was once again adapted into a large-scale opera "Da Chen Meets". Today, the square in front of the Wang Ancestral Hall stages two "Da Chen Meet" every night. "There are 22 actors in total, most of whom are villagers in the village." Village docent Zhou Liling introduced.
"The Wang Ancestral Hall used to assume the role of a village school. That's where I read in junior high school. If you look at the room on the second floor, it used to be a girls' dormitory. Now, here is the provincial cultural security unit. "This building, which was built in the fifty-third year of the Qing Kangxi Dynasty, comes alive in Zhou Liling's narration.
"How do you make culture come to life?" I thought about making the people a landscape, showing themselves at the same time as showing the local culture. Wang Yanjun said that in the future, the opera "Da Chen Meet" will not only have villagers as actors, but also allow tourists to participate and increase the sense of experience.
The Dachen Memorial Hall under renovation. People's Daily Photo by Zhang Liwei
At present, in Dachen Village, the Dachen Memorial Hall is undergoing digital upgrading, and Wencui Middle School is being transformed into a Republic of China style café... These small changes, which focus on detail, have greatly beautified Chen and also attracted local tour companies. "A cooperation agreement has been signed, and they send about 400 tourists to the village every day." Zhou Liling said excitedly.
Walking into Yudong Village, it was a different scene. Here, peasant paintings are everywhere. Yudong Village is known as "China's First Peasant Painting Village". At present, there are more than 100 wall paintings in the village.
"You see, we are now planting vegetables in the open space behind the front and back of the villagers' houses, and the peasant wall painting is a landscape-style 'one-meter vegetable garden', which not only has a beautiful environment, but also has rural characteristics." Huang Ping, head of the future community special class in Yudong Village, introduced that the village also cooperated with art universities and institutions to develop art sketching and farming research projects.
"With the continuous implementation of the 'micro-transformation and fine upgrading' project, the number of tourists coming to Yudong Village has increased significantly." Huang Ping said with a smile.
At present, more than 300 people in Yudong Village participate in the creation of peasant paintings. People's Daily Photo by Zhang Liwei
Enjoy the travel bonus
The farmer's "money bag" bulged
In accordance with the concept of "micro-transformation and fine upgrading", Yudong Village has comprehensively improved the village environment, created landscape nodes, introduced cultural and creative formats, and driven local residents to achieve entrepreneurship and employment at the doorstep of their homes.
Xiao Meixian never thought that the "mother cake" she made could sell five or six hundred a day. "Guests wait in line!" Xiao Meixian chatted with reporters while making cakes.
Why is it called "Mommy Cake"? Xiao Meixian said that this is the cake that her mother used to make for her when she was a child. People's Daily Photo by Zhang Liwei
This year, Yu Dongcun converted the original pigsty into a kitchen and rented it out. Xiao Meixian and his wife summed up and rented it.
A few years ago, Xiao Meixian also sold "mother cake". "In the past, I used to push the trolley out to sell, and selling 100 a day was the top of the sky. Now I can't get busy, but I haven't found the help of the villagers. Xiao Meixian revealed that from April this year to now, she can not leave the village, and she can earn five or six thousand per month by selling "mother cakes".
Also because of the rural development tourism has been benefited by farmers, there are many in Zhejiang.
In a shop of less than 5 square meters, Wang Jiangqing of Dachen Village supported the family by selling fried fruits. "My family was in poor health, and I used to have to work odd jobs around, and I couldn't make much money." Today, Wang Jiangqing's fried fruits are not only sold to tourists, but also become a well-known local snack.
The fried fruit shop operated by Wang Jiangqing has become a punching point for many tourists. People's Daily Photo by Zhang Liwei
Xie Zhixiong, who opened a shop in Duze Old Street, Duze Town, Quzhou City, also "ate" the dividends brought by tourism. "Now, there are more tourists, and our income has doubled. In the past, the bread was basically sold to locals, but now, half of it is sold to tourists. Xie Zhixiong said.
As the number of tourists increased, new problems arose. "Some merchants have inflated prices and there has been a situation of ripping off customers, which directly affects the reputation of scenic spots." Docent Xu Yi recalled.
In order to rectify the credit environment in scenic spots, today, more than 100 merchants in the old street have installed "credit zhizhi door numbers" on the walls of their doors. By scanning the "Smart Business District Credit Code" on the top, tourists can see the credit score of the merchant, special goods and other information. Merchants are divided into four grades according to the score: credit blue code, credit green code, credit yellow code, and credit red code, corresponding to excellent, good, average, and to be improved.
Whether the integrity of the shop is good or not, tourists can scan the code to see. People's Daily Photo by Zhang Liwei
"After the credit code level is divided, the merchants also secretly compete with each other. Now there are basically no complaints from tourists about the pricing of scenic spots. Xu Yi introduced that according to different colors, merchants can also obtain the corresponding level of loan amount, which is also a good thing for merchants.
Characteristic rural tourism drives the people to get rich. People's Daily Photo by Zhang Liwei
The relevant person in charge of the Department of Culture and Tourism of Zhejiang Province said that this year, the Department of Culture and Tourism of Zhejiang Province and other six departments jointly issued the "Five-year Action Plan for the "Micro-transformation and Fine Upgrading" of the Tourism Industry in Zhejiang Province (2021-2025), and all parts of the province will make good use of the "embroidery" kung fu of "micro-transformation", adhere to the people-oriented, win with quality, lead the face with points, see the big with small, and use culture and plastic tourism to create a height from the global tourism demonstration province to continue to polish the original color of "poetry and painting Zhejiang".
(Editor-in-charge: Zhang Liwei, Kang Mengqi)
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