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Changing times and changing wealth Gold has always been a solid cornerstone of wealth

author:Forbes

A new chapter is about to begin, are you ready?

2021 has come to an end, and 2022 is about to turn a new page.

On the occasion of the new year, Forbes China and the World Gold Council, together with Mr. Dai Pu, Co-President of roland Berger Global Management Committee, invite you to witness the value of gold with us. Mr. Dai Pu has long been deeply involved in the Chinese market, not only has rich industry experience in the field of energy and environment, but also has unique insights on enterprise development and investment.

Click on the video below to #Witness Value, Rich in Gold #

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When it comes to gold, I believe many people will think of the major archaeological achievement that reappeared in the Sanxingdui site this year - the golden mask. Looking at the world, the golden mask appeared not only in ancient China, but also in other ancient civilizations of the world, such as the golden mask of Agamemnon in ancient Greece, the golden mask of Tutankhamun of the ancient Egyptian pharaoh... The mysterious golden mask carries the ancient human civilization, even if it spans thousands of years, it is still amazing. While human beings use, consume and collect gold, gold also witnesses the changes and progress of human society.

Time has not only given the golden value to the world, but also achieved the century-old brand of Forbes. Since its inception in 1917, Forbes has documented countless achievements, but never defined achievements; witnessed great wealth, but never measured life by it — because we believe that only continuous exploration and innovation can create more value and bring more change to the world. In the process, Forbes had the same identity as gold—a witness to wealth and wisdom. This time, Forbes China and the World Gold Council jointly filmed a series of videos of entrepreneurs, which also hopes to trigger people's deep thinking about wealth and value, life and time through entrepreneurs' sharing of family heritage, enterprise development, investment trends, etc.

Changing times and changing wealth Gold has always been a solid cornerstone of wealth

Image source: World Gold Council

As a scarce asset, gold is regarded by people around the world as a "timeless luxury". In the highlight of life, gold is never absent. A small golden gift, carrying good blessings and inheritance from elders and families, can often witness the happy life of two or three generations or even more descendants. As an investment product, "real gold is not afraid of fire refining" in just six words accurately tells the value of gold, which is also a sentence that Mr. Dai Pu likes very much. Under the risky global economic situation, gold's hedging and value preservation and appreciation role is precious.

This "I stand still" trait makes gold prove its value of "rich in gold" in a steady manner, and also builds a solid foundation for the inheritance of personal and family wealth.

As a carrier of wealth, civilization and beautiful inheritance, its value and inner nature are actually still in the same vein and have lasted for a long time. This is like the inheritance of the family, even if the time changes, the spirit and wisdom are the core of the inheritance of inheritance and wealth. It is believed that with the future scientific and technological progress and social development, gold will continue to create more infinite possibilities in various fields.

Changing times and changing wealth Gold has always been a solid cornerstone of wealth

Image source: Visual China

©2021 World Gold Council. The World Gold Council and its logo are trademarks belonging to WGC or its affiliates.

The information contained in this video is for general informational purposes only and does not constitute and should not be construed as constituting an investment recommendation for the purchase, sale of any particular gold, gold-related product or service or any other product, service, security or financial instrument (collectively, the "Services"). The World Gold Council makes no warranties as to the truthfulness, accuracy, completeness and appropriateness of its use of such data and information. The World Gold Council shall not be liable for any loss or damage suffered by you as a result of the information or data provided by the World Gold Council. Investments are risky and investors should consult with appropriate investment professionals about their personal circumstances before making any decision regarding any service or investment and at their own risk.

Disclaimer: Brand Voice related information is creative content, not Forbes editorial content.

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