Son of the Earth - Meng Fanjia
He returned to his hometown to start a business and built splendid gardens on saline and alkali land; he helped the poor people to overcome difficulties and hold up a clear sky for the poor masses; he diligently sought and expressed his sincerity to his homeland with struggle and pioneering.
The 31-year-old Meng Fanjia has gone through 8 years of entrepreneurial history in her hometown. In 2013, Meng Fanjia went from Shandong to Switzerland to study, and then returned to China. At first, he was employed in the big city and lived a nine-to-five life as a white-collar worker, but he was deeply touched by the experience of returning to his hometown.
His hometown Tieying Town is close to Leling City, the terrain is low-lying, nine floods in ten years, nearly 100,000 mu of 110,000 mu of land is saline and alkali land, so Tieying Town is also called "TieyingWa". Sitting on the car, looking at the saline and alkali land of white flowers, after years of rain washing, shallow ditches and low hills are exposed everywhere, which looks very barren and desolate. On the night of his return to his hometown, the picture of the rapid development of the foreign country and the current situation of poverty and backwardness in his hometown were intertwined in his heart, and the urgency of wanting to change the face of his hometown made him sleepless all night. The next day he made a decision: to give up the white-collar life in the big city, return to his hometown to start a business, and aspire to make a career on the saline and alkali land of his hometown by his own meager efforts.
In the process of starting a business, he has experienced several hardships. In order to raise shrimp technology, he traveled all over the domestic agricultural colleges, and he went to Hainan, Inner Mongolia and other places. Seven days a week, he can fly a dozen times, wear a shirt in the morning, change cotton clothes in the evening, and a bowl of instant noodles with a bag of small squeezed vegetables, which is his daily routine. Once, he suddenly had acute enteritis, went to the hospital to hang a hanging bottle, because the time agreed with the expert arrived, just after losing two bottles, he dialed the infusion tube to go to the hotel, and met with the expert to talk and laugh. When the conversation with the expert was over, his legs went soft and he was supported by the driver before he reluctantly returned to the room.
In the process of shrimp farming, he found that the shrimp pond was overgrown with weeds, which was very suitable for grasshoppers, because grasshoppers mainly fed on grasses of the grass family. Grasshoppers are low in fat and cholesterol, and chickens are more nutritious when they eat the eggs they lay. In order to master the farming know-how of grasshoppers, Meng Fanjia set up a tent in the field, carried a computer notebook, and recorded while looking at it. Living in a tent at night, I accidentally let the black flower mosquitoes take advantage of the hole, and the bitten bag was full of hives and hives on the face.
Meng Fanjia is based on this strength of not accepting defeat and not being afraid of suffering, has successively founded the Leling Jiazhishang Ornamental Bird Breeding Cooperative, Leling Mengshi Fishery Technology Co., Ltd., carried out the South American White Shrimp Industry Poverty Alleviation Project and the East Asian Locust Breeding Industry Poverty Alleviation Project, and became a well-known poverty alleviation and entrepreneurship star.
In 2017, Meng Fanjia led the company to lead the way with scientific and technological innovation, innovate the three-dimensional circular ecological model of "fishing on the worms and fishing down", build an "ecology + agriculture" base, turn thousands of acres of saline land into ponds and blue waves, string up the green and high-quality development production chain, and build the world's largest East Asian locust breeding base.
The company has been named "Ministerial Healthy Breeding Demonstration Farm", "Shandong Province Ecological Circular Agriculture Demonstration Base", and has been reported by CCTV", "Nongguang Tiandi" and "Township Covenant" programs for many times. Meng Fanjia has won the honorary titles of "Top Ten Young Entrepreneurs of Leling City", "Top Ten Outstanding Youth of Leling City", "Most Beautiful Youth of Dezhou City", "Outstanding College Student Entrepreneur of Shandong Province", "Advanced Individual of Poverty Alleviation in Shandong Province", "National Leader of Rural Youth Getting Rich" and other honorary titles, and was elected as a deputy to the People's Congress of Leling City and a representative of the 18th National Congress of the Communist Youth League.
In recent years, Meng Fanjia has determined the strategic idea of carrying out standardized production and creating Meng's series brand. Through in-depth summary of Meng's Group and production and operation, he led a group of people to organize production, operation, management and service with standardized methods to enhance the competitiveness and management level of enterprises.
Brand building for enterprises to plug the wings of take-off, under the strong support of the party committee and government, Meng Fanjia carefully created the "eat a grasshopper" series, "flying locust Tengda" series grasshopper leisure food brand, and was approved as the only grasshopper food production license in the country. Crispy and delicious small grasshoppers frequently appear in professional exhibitions around the world, in addition to participating in the "Jujube Expo" held every year in their hometown, they have also embarked on the big stage of the times, and have participated in the National Agricultural Fair, Youth Fair, Agricultural Products Promotion Conference and other exhibition and sales activities on behalf of their hometown brands. In 2020, the mayor live-streamed with goods, and grasshopper food became an Internet celebrity product, with nearly 10,000 sales on the day. In April 2021, as the first batch of high-quality agricultural products of "Texas Taste", it appeared at the Beijing National Agricultural Exhibition Hall and walked into the "vegetable basket" of the people of Beijing, Tianjin and Hebei.
At the morning meeting of Meng Fanjia Company, there is a long-lasting link: who is the most touching person. Meng Fanjia's original intention in designing this link is to hope that every employee of the company will always have a grateful heart and use the perspective of positive energy to look at others, look at themselves, look at work, and look at life.
There are some employees in the company who have joined since the beginning of their business, originally they were poor households, and now they are working as janitors in Meng's, as forest keepers, some feeding grasshoppers in the shed, skewering grasshoppers in food factories... The company gives them not only wages, but also every year during the Spring Festival, Mid-Autumn Festival, and even the Dragon Boat Festival and Lantern Festival, the company will send them holiday gifts. They crawled through the barren life for half a lifetime, and finally found their own life value in Meng Fanjia's enterprise.
Meng Fanjia used the wings of enterprise development to support a blue clear sky for these special groups. Since 2013, the company has helped 3,044 poor people in Lika, paid more than 15 million yuan in labor remuneration to poor households in Lika, and provided more than 500 jobs. By 2017, Meng Fanjia covered most of the poverty alleviation projects in Leling, built more than 2,000 poverty alleviation greenhouses, and more than 5,000 mu of poverty alleviation ponds, helping more than 2,000 people to achieve comprehensive poverty alleviation.
But take care of the path, the sky is crossed. Looking back on her entrepreneurial journey, Meng Fanjia said: "Every step of my growth is inseparable from the support of the party and the government, and the party and the government are like parents taking care of their children, leading me to this day by hand. General Secretary Xi Jinping once said: No matter how far you go, you can't forget the road you came from. I will always have the original intention of entrepreneurship, take my entrepreneurial road in a down-to-earth manner, I will continue to work hard, pursue a new era of dreams, forge ahead into a new journey, help rural revitalization, and contribute to the prosperity and development of my hometown. ”
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