Bruce Lee once said such a poignant sentence, "American Hollywood only likes to let Chinese play the Chinese image of squinting eyes, beard, and big braided head, if Chinese are not willing to act, let other yellow people play such a Chinese image." ”
After decades of development, China has become rich and strong, and has enough strength to say no to insulting China. However, due to the richness of the market and the formation of long-term stereotypes, insults to China occur from time to time, which deeply stings the hearts of Chinese people.
Recently, "three squirrels" have been criticized by netizens for hiring "squinting" models. Around the controversy, netizens launched a heated discussion. This model named Ju Xiaowen, the eyes are actually not small, but the makeup deliberately made it into a "squinting" image, catering to Western aesthetics, deliberately ugly the image of Chinese, netizens asked "three squirrels" to apologize.
But some netizens believe that beauty is diversified, people models originally look like that, and this is the makeup of many years ago, netizens turn over the old account is on the line, which is actually a kind of cultural inferiority.
When netizens launched a fierce discussion, the official media made it clear. The People's Daily published an article saying that "squinting eyes" as a symbol of insult to China has a long historical origin. When this element appears in the advertisement of the merchant, it is bound to trigger a social public opinion, which requires the merchant to take into account this factor and launch the cultural products that consumers buy, and the enterprise will gain the respect of the market. Therefore, it is important to cultivate a healthy aesthetic taste, which is also an indispensable part of enhancing cultural self-confidence.
The People's Daily also said that the appearance of individuals is different, everyone's aesthetic is different, the eyes are big or small, there is no need to be fixed on one statue, which cannot be an excuse for personal attacks. Some people personally attacked and verbally abused Ju Xiaowen, which was unacceptable.
We should aim our spearhead at the West's deliberately ugly Chinese image, take a clear-cut stand to fight back, and not attack the wrong target. In addition, whether "squinting eyes" is not insulting, it needs to be looked at according to the occasion and the situation, and it cannot be biased to think that the small eyes are "squinting eyes", and then directly equal to the insults to China.
On the whole, first, for those brands that insult China, consumers should fight back in a timely and strong manner; second, some models and literary and artistic creators should not cater to the image of Western aesthetics and ugly Chinese for some money; third, netizens should distinguish between right and wrong, and say no to the insulting behavior, but do not mistakenly think that small eyes are "squinting eyes", that is, insulting China, and do not be driven by certain forces to act as thugs for the differentiation of China by certain forces.
(Text/Boo Tsai)