The most terrible thing in this world is not that others are richer than you, but that rich people work harder than you.
One is the second generation of the rich, the other is the second generation, the couple can obviously live by collecting rent, but they are fascinated by the sense of achievement brought by live streaming with goods.
How did this couple, known as the "Big Wolf Dog", start from 0 fans and become big Internet celebrities with 47 million fans and live streaming goods for 4 hours?
In 1985, Zheng Jianpeng was born in Guangzhou, his father was a real estate developer, and as the son of a landlord's family, Xiao Zheng won as soon as he was born.
The children of rich families, the masters who are not bad for money, want to engage in any work, do not have too many scruples, naturally they are picking what they like.
Zheng Jianpeng is best at break dancing, and in 2006, when he was a street dance competition for college students, he was the spokesperson for the competition.
Young people, of course, the most favorite is the song and dance, in order to achieve their musical dreams, after becoming a well-known dancer in Guangzhou, Zheng Jianpeng signed an entertainment company and became a colleague with Chen Weiting.
However, Chen Weiting's family background is N not danser than him, so the starting point in the entertainment industry is naturally higher than his.
Although Zheng Jianpeng has won multiple awards in multiple song and dance competitions, but the singing is a little worse, in addition to dance, everything will have some fur, so the company positioned him as a well-rounded artist, that is, the type that is not good, but everything is similar.
After tossing and turning for a few years, there was not much progress, and as he grew older, he moved his mind to marry and have children.
Zheng Jianpeng's girlfriend Yan Zhen is like him, the family background is extraordinary, the family is engaged in demolition, she is a demolition of the second generation.
Yan Zhen was the stage name she gave when she entered the modeling circle, and her real name was Xian Yanjian.
The two were classmates from high school, and the campus romance lasted for many years.
Yan Zhen's appearance is very similar, and his figure is good, so he is mixed up in the modeling circle.
In 2011, both of them wanted to start a family and have a baby, so after a hit, they married Qin Jin.
A year later, the plan to create people was successful, and they named their eldest daughter Lingling, which means "renjie ling".
In 2018, short videos were on fire across the country, and although the couple were not bad at money, they thought it was very fun, so they began to study how to play interesting.
South Douyin North Kuaishou, like many people, choose to post some daily funny videos on Douyin.
At the beginning, there was no experience, just casually sent some play to see, because there is nothing special, the number of clicks and likes is not high.
However, later, the "can't beat me" video recorded by the couple suddenly caught fire, with a really exaggerated expression, violent and funny, and Zheng Jianpeng's nosebleed appearance, which is also very visual impact.
The video was viewed 100 million times that year, with 5.13 million likes.
This was a windfall for the landlord's son, Zheng Jianpeng, so he wanted to strike iron while it was hot.
The couple studied it and launched a series of creative videos.
However, there are deliberate planting flowers that do not bloom, and the effect is minimal.
Until later, the video of the wife beating her husband in the kitchen became popular again on the Internet.
This time, their fan base exceeded the million mark, and the two quickly signed a contract with Worry-free Media.
Just as the so-called professional people do professional things, with the help of the team, the couple's small video is obviously much better than the previous work.
Netizens commented on the couple in this way, obviously they can eat by the face, lie down to collect rent, but still work so hard to engage in career.
In their video, a large string of rental house keys hanging around Zheng Jianpeng's neck attracted the attention of netizens.
As we all know, Guangzhou's housing prices are against the sky, such a large string of house keys hanging dangling around the neck when walking on the street, is not afraid of being robbed?
Are they flaunting their wealth or hype? It has become a hot topic of discussion among countless netizens.
If the population is divided by economic strength, things are much simpler, one is the rich, and the other is the poor.
However, in the face of people who like to show off their wealth, they will be very hateful.
In order to attract attention, Yangzi also did the riot operation of burning RMB, although it was very hateful, but a series of things that happened later proved that his approach was still quite effective.
After all, he successfully poached the star girl Huang Shengyi from Zhou Xingchi's territory, not relying on economic strength, but what is it? Is it because of his appearance? So the audience doesn't agree with it, right?
When Yangzi and Huang Shengyi filmed "Heavenly Immortal Matching", they were once spat on by many viewers, saying that he was the ugliest Dong Yong he had ever seen.
However, for Zheng Jianpeng and his wife, there is no doubt about their appearance, whether they have money or no money, which is the focus of netizens' attention.
Later, the media confirmed that the keys were not props, but indeed assets in their family's name.
Thus, the title of "charter couple" also came from this.
In April 2019, Zheng Jianpeng suffered lumbar spine damage due to an accident, and was bedridden for 2 months, and has never been related to dance since then.
There is no way back, can only brave forward, since the speed of small video fans is very fast, then hard scalp also have to do.
What happened later proved that these two mouths had been tearing labels at themselves.
Someone once complained about the rich: "Poor enough to have only money left."
The implication is obvious, no culture is terrible.
However, the "charter couple" has proved their IQ online with actions, and emotional intelligence is not bad.
In 2019, the couple and Hollywood star Dwayne Johnson jointly filmed a high-pressure small video "Guangdong Couple, Rent Collection Received hollywood", which not only circled a large wave of fans again, but also caused widespread discussion.
After this, the "Open Door and Close" series created by the couple has also become popular on the Internet.
From 0 to 40 million followers, they took two years.
However, the fans are converted into customers, and the couple is obviously inexperienced.
Two people are not from the business background, one is from the showbiz circle, one is from the fashion circle, they have not done operations and sales, so a thing that happened later, because they do not understand the importance of live streaming with goods selection, so it caused a major accident of live broadcast overturning.
At that time, they were big Internet celebrities with 36 million fans, and the goods they sold in the live broadcast room were all products cooperated with big brands, with super popularity, the couple's ability to carry goods, and even hanged many big stars.
But what they did not expect was that after many fans received the goods, they reflected that they were selling fake goods and demanded compensation.
At first, they didn't believe it, but after careful investigation, they found that there was indeed a problem with the quality of the product.
Therefore, the couple hurriedly issued an apology statement in the live broadcast room, but the fans did not buy it, because many fans bought the goods out of trust in them, and now the trust is gone, naturally it has turned black, affected by this incident, the "charter couple" lost 1.6 million fans.
However, many of their die-hard fans still believe that they have been pit by brand owners, and encourage them to pay more attention to the selection of products.
Realizing this problem, the couple hurriedly held a family meeting, they decided to entrust the child to the care of their parents, and the two went to Hangzhou to learn e-commerce operations.
As we all know, Alibaba's headquarters is in Hangzhou, and many e-commerce companies around Ali are quite mature in their business methods, so the couple is still quite wise to take this step.
Someone once asked this "charter couple", since the family is not bad money, why do they have to toss it so much?
Their answer makes people think deeply: "For us, assets are just a number, and we will not stop struggling because of a number."
Perhaps, for them, the process is more important?
In fact, it is not easy to live stream with goods, which is why Li Jiaqi will set up a selection department, all products, must go through layers of review and control, to confirm that the product does not have any problems, will be brought to the live broadcast room for sale.
In the past two years, celebrities have live-streamed with goods and repeatedly sold fake news, the reason is that the interlacing is like a mountain, so there are not a few celebrities who have been pit by fake goods.
In this era of "all goods can be brought, all people can be broadcast", celebrities cross-border live broadcasting, a little careless, will be ruined.
From last year to this year, there have been many live broadcasts with goods overturning incidents in the entertainment industry.
At the beginning of last year, Li Xiang's ability to carry goods was still very strong, but at the end of the year, the 800,000 pit fees given to her by the merchants were like bamboo baskets to fetch water, and not a single piece of goods was sold.
Although Zeng Zhiwei's live streaming ability is strong, it is lost on the manufacturing item, and the return rate is quite high.
From 2018 to the present, after Zhang Shaohan's comeback, her popularity has not diminished that year, and her ability to carry goods is also very strong, but in terms of selection, it has not been passed, and many consumers have reflected that the sunscreen products bought are produced by a company that has been seized, which makes Zhang Shaohan feel very embarrassed.
Today, the "charter couple" who have re-started have nearly 50 million fans, and they are not discouraged by the previous failures, but strive for excellence on the way to live streaming.
Many brand owners still trust their ability to carry goods, on the Douyin platform, they use their more and more professional capabilities, constantly refreshing new sales data, and even creating sales of more than 100 million.
Some time ago, the disaster in Henan was serious, and the couple donated 10 million materials to the disaster area, which won the praise and praise of millions of netizens.
They said: "Although we are not stars, as ordinary Chinese, we also want to contribute a small contribution to the motherland."
Mr. and Mrs. Zheng Jianpeng said that if they want their children to become what kind of people, parents must set a good example, and they do not want to be the losers who sit on the mountain and eat the sky.
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