A few days ago, Hong Kong well-known actor Chen Xiaochun because of a lawsuit was greatly affected, in November last year, invited by the merchant to live broadcast with the Internet celebrities with goods, did not expect several live broadcasts, only sold five thousand yuan, but spent more than half a million service fees.
In a fit of rage, the merchant sued the media company that hired Chen Xiaochun and the Internet celebrities, and the court finally ruled to return more than 400,000 service fees. As a result, many people, including the media, believe that this is another typical case of celebrities with goods overturning.
Objectively speaking, celebrity with goods overturning has become a norm, but the specific standard to define the overturning, there is no clear provision for the time being, and now the most mainstream definition, is nothing more than the unilateral cognition of the merchant, please star with goods can make money rather than loss, on the contrary, it is overturned.
In this regard, Chen Xiaochun's fans saw the report and felt that this matter was very wronged, because this is not Chen Xiaochun's personal live broadcast with goods, and many Internet celebrities are also involved, but the media does not mention the Internet celebrities, but focuses on Chen Xiaochun single out, and puts all the responsibility on him, which is obviously unfair.
Not only that, but also fans pointed out that when Chen Xiaochun was live, the merchants did not hang the link of the product in the live broadcast room, resulting in the live broadcast of the goods being removed from the shelves for a few minutes, which is obviously the mistake of the merchant, and this live broadcast accident occurred. Can also sell five thousand yuan out, has been very powerful, even if the big Internet celebrities encounter this situation, it is estimated that it may be the sales performance of zero duck eggs.
In a sense, as long as Chen Xiaochun live streaming goods sell a product, even if it only sells for one yuan, it is a successful performance, at least fans think so, after all, Chen Xiaochun is not a professional salesman, nor has he had too much experience in live streaming.
Of course, for businesses, the sense of gap is too large, input and output are seriously not proportional, through legal means to protect rights, this is completely understandable, after all, no one is willing to be the wrongdoer.
But there are also a small number of fans who believe that the live broadcast with goods overturned, all of them will push the responsibility to the stars, and the merchants have never reflected on their own products, if the products are really strong, there is no need to invite stars to live stream with goods, which is itself a self-contradictory problem.
At the same time, many netizens praised that Chen Xiaochun's live streaming goods only sold for five thousand yuan, which is enough to prove that his fans are very rational consumption, not the kind of group that blindly follows the trend and is easily tempted.