On December 26, the topic of "three squirrel models" appeared on Weibo hot search. Some netizens posted the product promotion poster of three squirrels in October 2019, the poster showed the makeup of the model "squinting eyes" and "thick lips", and some netizens believed that the three squirrels were deliberately scandalizing the Chinese people, causing widespread controversy.
Three Squirrel Posters
On the same day, three squirrels issued a statement on Weibo:
In response to some netizens feedback that the model makeup in some of our product pages does not meet the aesthetics, and then questions the relevant position of our company, our company makes the following explanation: After investigation, the product was launched in October 2019, the model on the page is Chinese, and its makeup is based on its personal characteristics, without deliberate ugliness.
In response to netizens' feedback that the model's makeup does not conform to the public aesthetics and the resulting discomfort, our company apologizes, and has replaced the page at the first time, and has arranged to check other product pages of the company to prevent similar situations.
Three squirrels apologized on Weibo
The relevant person in charge of the three squirrels said in an interview with reporters that the advertising page was launched in October 2019, when the national tide was popular, so the "national tide wind" was chosen for advertising shooting, with the intention of conveying the visual feeling of the national tide to consumers.
In response to the incident, some netizens believe that there is indeed a problem with the three squirrels:
But there are also many netizens who believe that the model makeup of the three squirrels is not a big problem, and there is no need to go online. "There is no rule that the model cannot be a small eye" "Makeup is just a matter of aesthetics".
Source: Chengdu Business Daily - Red Star News Comprehensive Zhongxin Jingwei, China News Network