At the Xiaomi MIX4 conference on August 10, Lei Jun proposed that Xiaomi should impact the position of the world's first smartphone brand, only by winning the world's first, Xiaomi can be truly the first, so to become the world's first, Apple is an opponent that cannot be ignored, so from the Xiaomi 12 series, it will fully benchmark the iPhone13 to further impact the high-end market. According to the breaking news, this time, the Xiaomi 12 series will cover the price range of 3,000 yuan to 5,000 yuan to meet the choice needs of different groups.
At present, it can be basically confirmed that the Xiaomi Mi 12 series includes three models, in addition to Xiaomi 12 Pro, Xiaomi Mi 12, and Xiaomi Mi 12X. After the first two models have passed various official announcements in the past few days, the specifications are very clear, and what surprises will be brought by the Xiaomi 12X as a "basic model", which is worth looking forward to.
The appearance of Xiaomi Mi 12X is consistent with Xiaomi Mi 12, they are all OLED material screens with centered holes, the back is arranged by a small matrix camera in the upper left corner, mainly equipped with a Snapdragon 870 processor based on the 7-nanometer process process, this chip is called "God U" due to good performance and power consumption control in place, so it is supplemented by a large area of VC liquid cooling and heat dissipation, with the MIUI13 system to form synergy, performance should not be bad.
Xiaomi 12 series of product positioning is very clear, the target population is also very accurate, it can be seen that Xiaomi has the confidence to convert Apple users, Xiaomi 12X and Xiaomi 12 form a dual small screen flagship to benchmark the iPhone 13, while the Xiaomi 12 Pro is relying on the surging P1 chip 120W single cell fast charging, as well as the self-developed Project adaptive high refresh rate challenge iPhone 13 Pro.
Price max suspense. According to digital bloggers, this year's Xiaomi Mi 12 series will cover three thousand to five thousand yuan gears, in other words, Xiaomi 12X is 3000 yuan gear, Xiaomi 12 is quasi-4000 yuan field, Xiaomi 12 Pro is up to 5000 yuan. Of course, the final price will have to wait for the conference to be announced.
In general, the current millet in the product layout is more and more clear, in addition to aiming at male "geeks", but also want to capture the favor of female users, millet 12 series of three models in addition to ensuring high value, strong performance, long battery life, but also need to maintain a thick price, only in this way, shaping the high-end road is likely to succeed. So, let's look forward to the new product launch on December 28th!