With the help of Heluo, Weipaitang entered the digital art transaction

Recently, Xinhua News Agency announced that through blockchain NFT technology, the selected 2021 photojournalism reports have been cast into China's first set of "news digital collections", which will be distributed in limited quantities worldwide. The official website of the Central Commission for Discipline Inspection also published an article "How the metacosm rewrites human social life", the metacosm and NFT can be said to be the hottest keywords in the world in 2021, and are gradually gaining mainstream recognition.

December 24 news, according to Google Trend data, in the week ending Christmas, the global search for the term "NFT" (non-homogeneous token) has surpassed the word "cryptocurrency". The dramatic increase in search traffic to NFTs is a clear indication that digital collectibles have entered mainstream consciousness, with transactions on OpenSea, the most popular decentralized NFT auction and sales platform, already exceeding $10 billion. Digital artworks and metaversies are continuing to break the circle and continue to write a new legend of the blockchain.

The growing popularity of digital artworks has also attracted more and more new players into the field. A few days ago, Weipaitang, which is engaged in online e-commerce of cultural and art works, announced the launch of Heluo APP, relying on blockchain technology to enter the field of digital artworks. Through blockchain technology, Heluo creates the only depository certificate on the chain for artists' works, and provides users with customized services for the surrounding of digital artworks.

Heluo debuted an exclusive digital artwork by Master Cai Zhizhong

In the Heluo APP, users can be collectors or creators. As a collector, users can purchase digital works by famous masters, admire the unique ideas of emerging artists, and get exclusive peripheral products for their works. As creators, users can turn their works into unique digital works, obtain copyright distribution in the transaction of works, and make them into peripheral goods for sale with one click.

In terms of technical means, Heluo relies on the BSN alliance chain. BSN is a global infrastructure network based on blockchain technology and consensus mechanism, a trusted, controllable and scalable alliance chain for industrial, enterprise and government applications, led by the State Information Center, and jointly initiated and established with China Mobile, China UnionPay and other units.

In the traditional art trade, there have always been pain points such as "piracy" is difficult to identify, non-standard products are easy to damage and difficult to preserve (oil paintings are damp and moldy, calligraphy is mothed), high-end circles are difficult to popularize, and physical artworks may not be "regenerated" after damage. After joining the blockchain technology, as soon as the collection is "born", the exclusive information can be stored permanently, avoiding the regret that the artwork cannot "see the day again" after the damage, and the artwork on the chain will have a "digital ID card", which cannot be tampered with and cannot be copied. In addition, the collection of digital artworks eliminates the troubles of physical art collection, such as the inconvenience of storage and circulation, and there is no need to study and distinguish authenticity, and art collection is more civilian.

It is foreseeable that with the increase of NFT art types, the market size is also expanding, and it is believed that in the future, NFT art will promote the transformation of the art market and stimulate greater vitality.

Text/Beijing Youth Daily reporter Fan Hui

Editor/Fan Hui