Beijing News reporter Wang Ziyang Picture source Official micro screenshot Editor Li Yan Proofreader Liu Jun
On December 26, in response to netizens questioning the product model makeup controversy, the three squirrels issued a statement and apologized, saying that the product was launched in October 2019, the model on the page is Chinese, and the makeup is based on its personal characteristics, without deliberate ugliness. To avoid discomfort, the page has been replaced.
Some netizens posted a group of photos on social platforms and said, "Three squirrels chutney advertising overturned, and saw arrogant squinting eyes and super thick lip models." Some netizens said that "we must resolutely resist this kind of advertisement that deliberately caters to the aesthetics of the Western image of the Chinese people."
▲ One of the three squirrels launched in 2019 advertising posters
Three squirrels told the Beijing News reporter that the advertising page was launched in October 2019, when the national tide was popular, so it chose "national tide wind" for advertising shooting, intending to convey the visual feeling of the national tide to consumers. The model on this page is a Chinese, and her makeup is based on her personal characteristics, without deliberately ugly intentions.
In the statement, the three squirrels said that in response to netizens' feedback that the model's makeup did not meet the public aesthetics and caused discomfort, they apologized, and replaced the page at the first time, and have arranged to check other product pages of the company to prevent similar situations.